Society in the United States has its own unique characteristics that emerge in arts, cuisine, industry, and other areas. However, like many cultures, it keeps evolving with each generation. With time, we can become so immersed in current trends that we forget how different things once were.
Not that the past was necessarily better, but it can still be fascinating to explore. A great way to refresh that perspective is through vintage advertisements. For example, there’s an account on Twitter/X that shares old American ads, revealing what people's values and dreams looked like back in the day.
More info: X
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Advertisement For "Alien Resurrection The Game" (1998)
was taken by Simone to the movies: "Some Sci-Fi" (like Startrek)... I melted into my seat
1985, Dunkin' Donuts
Munchkins for the win… I never go to DD anymore, ours is really poorly situated so their parking lot is awful. Plus $$$$
1963, Hanes Seamless Stockings
According to the National Museum of American History, the advertising business in the United States grew up alongside mass production.
Selling strategies such as branding and national campaigns guaranteed a steady demand for new products. A new breed of agents created full-service agencies with transparent billing systems, and they designed as well as placed ads and staked their success on trust.
1966, Oldsmobile Starfire
Murad - The Turkish Cigarette (1919)
1965, The Beatles Deluxe Ice Cream Bars Promotional
Off-topic, but it always looks so creepy to me when there's a pic of someone's head without any neck at all. It just looks more like a decapitation to me than a head-and-neck image.
After World War I, advertising became a mature industry and a cultural force that presented the social benefits of consumption: individual liberty, social status, convenience, and even improved personal relationships.
The Great Depression, however, cut revenue and changed the tone of the industry heading into the 1930s. In these lean years, advertisers perfected the hard sell, invested in the new medium of radio, and studied consumers with gusto. And while Americans continued to consume, they did it with a mixture of interest and skepticism.
1966, Lady Hathaway Ornamental Sportswear
Poster Advertising Royal Enfield Bicycles (C. 1930). Artwork By Douglas Maxfield
Yep and they made pretty good rifles then branched out into motorcycles
1983, Datsun 280-Zx, Nissan Motor Corp
During the Consumer Era of the 1940s–1970s, production boomed, and consumerism shaped the American marketplace, spreading from cities to suburbs. Innovative technology, expansion of white-collar jobs, more credit, and new groups of consumers fueled prosperity. Business and political leaders started claiming that consumerism was more than shopping: it defined the benefits of capitalism.
This era marked a high point of American productivity and a high standard of living; however, it ended with many Americans questioning the promises of the system. As the economic engine slowed in the 1970s, productivity waned, wages flattened, and Americans faced an energy crisis that reshaped their expectations.
1967, Acme Boot Co
Fun Fact: "Acme" literally means the best something can be. That definition took a serious hit because of a certain Coyote and Road Runner.
1968, Sunshine Bakers Cookies
1963, Coca-Cola
In the 1950s, television became the centerpiece of people's homes, fueling competition among broadcasters. Scrappy upstarts challenged established networks, innovated programming, and catered to underserved audiences.
As the TV industry grew, Americans worried about its effect on children. A national conversation about television and the common good fostered public broadcasting.
"The Day Time Ended" (1979) A Low-Budget Sci-Fi Cult Film Featuring Time Rifts, Aliens, And Stop-Motion Creatures
1952, Duz Laundry Detergent
Duz included a free dish in each box, somehow tagged so that folks could build a complete dinner set for 8. The link below has a very charming story.
1987, Commodore 64
"You think your Commodore 64 is pretty neato? What kind of chip you got in there? A Dorito?" Weird Al
During the 1970s–2010s, or what many call the Global Era, the United States became a nation of fewer limits, but also fewer guarantees. Consumers and producers adapted to rapid change driven by computers, large amounts of data, and smart devices. Increased global interdependence created efficiencies and opportunities for some, but erased safeguards and employment for others, and this turbulence was visible in advertising, too.
For example, in 1971, McDonald’s expanded to Japan. Some people worried that American brands endangered local traditions. Others argued that successful brands adapted to local culture.
1949, Coca-Cola Co
1971, Toyota Motor Sales USA Inc
Good little cars. I wish car companies still made good little cars.
1953, American Airlines Travel Advertisement For Acapulco
A wave of mergers in the 1980s created five huge multinational advertising companies. At the same time, however, small independents and regional agencies sprouted on the margins and tried to compete with the giants. Advertising circulated around the globe and inspired debates about the power of American mega-brands. Many wondered: did global brands destroy local cultures, turning everyone into homogenized consumers? Or have local cultures made global brands their own?
1968, Brach's Easter Candy
1977,downy Fabric Softener
1963, Tender Leaf Tea
In a globalized economy, innovative ideas as well as products were flowing easily across national borders. Businesses became dispersed, as decision-making, financing, design, labor, production, and marketing spread to many locations. Global trade improved opportunity for many, was disastrous for some, and challenged local cultures and customs.
Cable TV and eventually the internet changed broadcasting into narrowcasting. This technology allowed media firms and advertisers to divide consumers into ever more specific markets. They created channels such as MTV, Lifetime, Nickelodeon, HGTV, and the Fishing Channel. Advertisers used these outlets to link buying to distinct lifestyles.
1952,accent Flavor Enhancer
1979, Mego Action Figures
1975, Jesus Jeans
1964, '65 Pontiac
Auto Union - Audi 920 (1938)
1966, Dupont Dacron Slacks
A Man's way to look great, stay neat..... and to combust at the flick of a match. "better burning through chemistry"
1966, Coca Cola Soft Drinks
Dinner Suit By Kuppenheimer In The Saturday Evening Post, January 24, 1925. Art By J. C. Leyendecker
1966, Tiffany & Co Easter Eggs
1950, Soft-Weve Toilet Tissue
Can you imagine how hard it is to write ads to sell TP? It's not something most of us want to think about much.
1963, Baker's Germans Sweet Chocolate
1968, Sears Adventuress Set
1978, Star Wars Sneakers By Clarks
1955, Jello Puddings
1972, Buick Riviera
1952, General Electric Refrigerator
1976, Jim Beam
1966, Batman TV Sweepstakes & Gleem Toothpaste
1963, Chevy II With Power Steering
1968, West Bend Country Inn Cookware
1979, Mcdonald’s Corp
1950, Lux Flakes Nylons Ft. Betty Grable
I remember back in the day, Lux sponsored a radio show, hosted by Cecil B. DeMille, doing shortened radio dramatizations of great movies. They were pretty aggressive with their advertising. I used to hear reruns of this on WAMU's Sunday Evening 'Big Broadcast'.
1950, Camay Bath Size Soap
My mother had some sort of Xmas decoration made out of a bar of this soap. It was probably 15-20y old and it actually smelled fantastic
1961,ken-L-Ration Dog Food
♫ My dog's better than your dog, my dog's better than yours! My dog's better so he gets Ken-L-Ration, my dog's better than yours! ♪
1963,maidenform Sportmaker Stretch Pants
1954,ansco Anscoflex Camera
1928, Black And White Cleansing Cream
1964, Falstaff Beer
"Goliath And The Dragon" (1960) - Directed By Vittorio Cottafavi
1997, Rugrats Lunchables
"Return Of The Jedi Death Star Battle" Video Game On The Atari 2600 (1983)
1963,lux Liquid Detergent
1962, Bakers Angel Flake Coconut, Ft. Easter Bunny Cake
Retro Game "Spotlight 067 Centipede" (1981) Atari’s Second Bestselling Coin-Op Game, Centipede Was The First Arcade Game To Be Designed By A Woman
1952, Gibson Electric Range Diamond Jubilee
The Night Walker (1964) From Horror Master William Castle And Psycho Writer Robert Bloch, This Dream-Fueled Thriller Stars Barbara Stanwyck In Her Final Film Role
William Castle made the worst movies yet the best preview reels.
1940, Jantzen Knitting Mills
1979, Ameritone Color Key Paint
1963, Lady Esquire Instant Shoe Coloring Lady Esquire’s Instant Shoe Coloring Offered Women In The 1960s A Quick Way To Refresh Or Customize Their Footwear
If it lasts as long as my nail polish does, it is a waste of money.
1985, Joy Lemon Dishwashing Liquid Soap
1952, Stokely's Finest Tomato Products & Van Camps Pork And Beans
1952, Swans Down Cake Mix Kissin' Cakes
1992, Sega Superstar, "Make Dad A Software Etc."
1950, Swans Down Cake Mix, Instant And Devils Food Mixes
1992, Teen Spirit Deodorant
1950, Kotex Sanitary Napkins
1954, Schlitz Beer
1950, Coca-Cola Soda Drink
1968, L'Oreal Hair Color
1950, Lux Flakes Ft. Barbara Stanwyck
"This gentle care keeps lingerie 3 times as long"...open to so many possibilities
1950, Palmolive Soap
1950, Jell-O Red Letter Desserts
1950, Lucky Strike Cigarettes
"The Bonnie Parker Story" (1958) - Directed By William Witney
I mainly remember her from 'It's a Mad, Mad, Mad, Mad World', 'Who's Minding the Mint', and 'The Great Race'. Glad she got a chance to do other sorts of roles.
1950, Avon Cosmetics Lipstick Ft. Loretta Young's Art Portrait
I liked the tiny samples my mom had. I used them when playing "dress up".
