15 Creative Guerrilla Marketing Ideas
If the answer is yes, then you’ll definitely love these! We’ve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a “part III” of our creative advertisement series.
Now, I’ll be completely uncreative and just quote the wikipedia, but you can skip right to the pictures:
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.
Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources (1)
1. Greenpeace: Tree
“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)
2. It’s a Boy Card
“Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.
3. South Africa Tourism: Zebra
“It’s closer than you think.” Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra. (Agency: Contract, Mumbai, India)
4. Hawaiian Tropic: Enjoy The Sun
Agency: Grey, Stockholm, Sweden
5. Styx Underwear: Only Time
Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks).
6. WWF: Billboard
“Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)
7. Comedy Central: Hand
Art Director / Copywriter: Rod Henriques
8. Business card for Dr. Kiprov – Cosmetic Surgery
Via the use of two rubber inserts, this business card shows the effect Dr.Kiprov’s cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)
9. Chart Business Card
Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise. (Advertising Agency: Rethink, Canada)
10. Bavaria Pilsner Beer: Book
Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)
11. Clear: No Dandruff
“Clear. No Dandruff.” Ad created to show effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)
12. Total Nutrition Corporation, GNC Burn 60: Burn Bag
See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)
13. Alzheimer’s New Zealand: Eraser USB Stick
Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand)
14. EIZO: Pin-up Calendar 2010
EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)