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15 Creative Guerrilla Marketing Ideas

Did you enjoy looking at 33 Cool and Creative Ambient Ads and 25 more that we had posted afterwards?

If the answer is yes, then you’ll definitely love these!  We’ve collected fifteen more clever examples of guerrilla advertising, so you can think of it as a “part III” of our creative advertisement series.

Now, I’ll be completely uncreative and just quote the wikipedia, but you can skip right to the pictures:

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.  The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.

Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources (1)

1. Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

2. It’s a Boy Card

“Insert finger and open. It’s a boy!” A card announcing the arrival of a baby-boy.

3. South Africa Tourism: Zebra

“It’s closer than you think.” Ambient idea for South Africa Tourism. Zebra Crossing signs around traffic lights in Mumbai were painted to look like the stripes of a real zebra. (Agency: Contract, Mumbai, India)

4. Hawaiian Tropic: Enjoy The Sun

Agency: Grey, Stockholm, Sweden

5. Styx Underwear: Only Time

Styx Underwear for men has a special character –offers a unique design that ensures that no part of the cloth will get entangled, in the middle of a manґs rear end (buttocks).

6. WWF: Billboard

“Save paper, save forests.” (Advertising Agency: Saatchi & Saatchi, Paris, France)

7. Comedy Central: Hand

Art Director / Copywriter: Rod Henriques

8. Business card for Dr. Kiprov – Cosmetic Surgery

Via the use of two rubber inserts, this business card shows the effect Dr.Kiprov’s cosmetic surgery can have. (Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria)

9. Chart Business Card

Ideally, you can trust your financial advisor to sell before a downturn and buy stocks before they go up. And so, a double-sided business card to communicate this dual promise. (Advertising Agency: Rethink, Canada)

10. Bavaria Pilsner Beer: Book

Men are from Bars. Women are from Venus. (Advertising Agency: KesselsKramer, Amsterdam, The Netherlands)

11. Clear: No Dandruff

“Clear. No Dandruff.” Ad created to show effectiveness of Clear in eliminating dandruff. (Advertising Agency: Lowe/SSP3-Bogotá, Colombia)

12. Total Nutrition Corporation, GNC Burn 60: Burn Bag

See more examples of creative bagvertising here. (Advertising Agency: DDB DM9JaymeSyfu, Manila, Philippines)

13. Alzheimer’s New Zealand: Eraser USB Stick

Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website (Advertising Agency: Colenso BBDO, Auckland, New Zealand)

14. EIZO: Pin-up Calendar 2010

EIZO medical imaging high precision displays for the examination and diagnosis of radiographs. Whereas craftsmen are showered with pin-up-calendars at the end of every year, this kind of present is less popular among medics. EIZO breaks this taboo. This pin-up calendar shows absolutely every detail. (Advertising Agency: Butter, Berlin/Duesseldorf, Germany)

15. Ballet Classes

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  • friend

    where is bored panda?

  • Mondo Print

    haha. it’s a boy card is pretty funny.

  • Pingback: 21 Creative Double Page Magazine Ads | Bored Panda

  • Fiver02


  • Anonymous

    A great collection, and some good
    ideas to get the creative juices flowing, and the ball rolling. For me, Guerrilla Marketing is a
    launchpad for proverbial rockets: Each has a specified purpose and, when
    launched, continue to do their own thing. What’s important isn’t to
    wait around to see how the mission goes. You need to immediately begin
    preparing that next rocket, with a new mission. And – if you’re really
    adept – I believe that traditional marketing, in the long term can be
    avoided entirely. – Heath D. Alberts, C.E.O. – Digital Ninjas Media,



  • Massivemedia

    Great Ideas! follow some of these links and see where you go!