Marina Kamenskaya, a stylist from Russia, joined forces with her friends and colleagues to explore how companies make the same clothes for different women.
Marina represents size XL while the slim girls who collaborated with her on the project wear size XS. Together, they tried out a variety of outfits, including shirts, dresses, and shirt dresses. Interestingly, there were quite a few differences. Most notably, the length of some of the dresses and trousers.
They also took photos of the entire process and posted them online, asking people to share their opinions and tell which versions look better and why. "We've had an interesting game of contrasts!" Marina wrote, adding that no insults are welcome. "We are all different, but everyone wants to dress [up the way they like] and look beautiful. Let's discuss clothing and how it fits. I don't care about nasty things...so let's be tolerant!"
More info: Instagram
When Marina was little, she wanted to become a sorceress, so she could turn everything around her into beauty. But if she were to point out the beginning of her fashion journey, she thinks it happened at the age of 11. That's when she got into fashion magazines and TV shows. "It's also when I learned how to dress," she told Bored Panda. "Later, I began talking to my friends about it and we would pick our clothes together."
At first, Marina ended up in an office job and even though she was thinking about becoming a stylist, she was afraid of the uncertainty surrounding this career. However, eventually, her calling proved to be too strong and the woman made what she now calls her most important decision — she quit her job to chase her dream. And she achieved it.
"Now, I live in Rostov-on-Don, and women contact me to choose their clothes for work, various events, and even to build them a whole wardrobe from scratch," Marina said. "To do these things, I go shopping with them and help them buy what they like and what suits them. This year, more and more women began contacting me from all over the world, so I began helping them to make the same decisions online, too."
A lot of the XL vs. XS comparisons were made in ZARA. Marina said she made this choice because when she works with women of non-standard sizes larger than L, she often hears from them that they stay away from clothing chains like ZARA, thinking that they won't find anything in their size there. "There's also the prevailing idea that clothing only looks good on slim women. As a size XL woman myself, thanks to this title, I’d like to show that style is not dependent on size. Also, while some pieces suit larger sizes the best, others look equally good in the smallest and largest sizes."
"I really like that ZARA has expanded its range, with many pieces available up to XXL," Marina added. "Clients appreciate the company for its interesting styles and latest seasonal trends. Plus, you can dress from head to toe in this store's clothing and show the client a ready-to-wear look. And rather than judging sizes, I choose clothing for clients based on internal and external factors. I would really like for plus-sized women to leave behind their complexes about their size and enjoy life every day! And to treat themselves to beautiful clothes."