Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

MsM
Community Member
1 month ago

She's just an Ewok.

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#2

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
1 month ago

Well we know whatever it is it is washable...

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#3

Weird-Zara-Model-Poses

CourtsChorus Report

Clavelle
Community Member
1 month ago

Testing the melting point of the shoes.

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The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Rowlie
Community Member
1 month ago

A Kriss Kross fan- nice

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#5

Weird-Zara-Model-Poses

GrrlGhost Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Wow, I never new the Invisible Man got into modeling.

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#6

Weird-Zara-Model-Poses

amesh1985 Report

Harold Summer
Community Member
1 month ago

Child's pose is definitely more comfortable on a couch

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Loki’s Lil Butter Knife
Community Member
1 month ago (edited)

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

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#8

Weird-Zara-Model-Poses

Report

Harold Summer
Community Member
1 month ago

Maria surreptitiously releases some pent-up gas.

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#9

Weird-Zara-Model-Poses

zara Report

Capermom
Community Member
1 month ago

They should've hidden those toes instead... lol

Marina
Community Member
1 month ago

why? they're perfectly normal lol

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Tabitha L
Community Member
1 month ago

I have a blanket that looks just like this. Seriously. Same color, same black stitching.

Oskar vanZandt
Community Member
1 month ago

That's where the designer got their inspiration... you checked you still have that blanket?

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Randi Goldberg
Community Member
1 month ago

I won’t come out until this virus is over

Sue Knerl
Community Member
1 month ago

Yeah, those are some fugly feet.

Panda with Heart
Community Member
1 month ago

Bad hair day ensemble

Andrea Brants-Bragg
Community Member
1 month ago

Those toes, ewww. Ladies, pointed toes and high heels will do this to you long before old age will!

Nanda D
Community Member
1 month ago

And these sandals are the most uncomfortable shoes I ever had

Karin Gibson
Community Member
1 month ago

The world is such an awful place. Hide!!!

paige heck
Community Member
1 month ago

This is my mood in class...

Ellie Ragsdale
Community Member
1 month ago

Is this marketed as a "cry blanket"? Or a "hide when you're embarrassed blanket"? Because my first thought was that the model was doing one of those.

Mónica Elisabeth Sacco
Community Member
1 month ago

Zara's homeless fashion

Susan Mercurio
Community Member
1 month ago

This really shows me how the coat will fit

Elaine Mattingly
Community Member
1 month ago

Is she or is she not naked?

Tim Skeens
Community Member
1 month ago

Turning into a werewolf

Magdalena Bone
Community Member
1 month ago

She just didn’t want anyone to recognise her in that coat

Yvonne Mackay
Community Member
1 month ago

another shoddy excuse for a jacket / blanket

K. Kerry Kozak
Community Member
1 month ago

All of these poses look like they just have a very sadistic photographer!!

Just another bot
Community Member
1 month ago

The invisibility coat. The workwear you needed for when you need a place to cry lol

My O My
Community Member
1 month ago

So apparently there is a special jacket for bad mood days

Faramir10
Community Member
1 month ago

Coat-blanket?

Jinal P
Community Member
1 month ago

i get it...zara has the models pose as 'moods'...like this one ..the mood you have when you just cant get a decent pic on zara's website

togcrewsc
Community Member
1 month ago

me

MsM
Community Member
1 month ago

Turtle

Robert Jarvis
Community Member
4 weeks ago

At last, a coat for introverts!

OopsOuch
Community Member
1 month ago

for the stylishly dressed but social phobic demographic.

Laura Crawley
Community Member
1 month ago

Fo realz they are ugly toes.

O Jackson
Community Member
1 month ago

She won't come out of her shell...

Suzy Shams
Community Member
1 month ago

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO I DONT WANT TO YOU CANT MAKE ME!!!

Jaysa Maheem
Community Member
1 month ago

wtf???

Cookie
Community Member
1 month ago

She got cold feet.

Katherine Forrestall
Community Member
1 month ago

Scared

Sandy J Renfroe
Community Member
1 month ago

Ow

Maya Hammod
Community Member
1 month ago

Why can't they just pose normally is it zaras way yo be diffrent. How am I supposed u p see the design. Crazy photos

Sam T Godfrey
Community Member
1 month ago

Must be Spencer Tracy undercover...

Daniel Mason
Community Member
1 month ago

Where's that right second toe going?

kathryn stretton
Community Member
1 month ago

Mouse.

Kayden Yan
Community Member
1 month ago

hiding from the coronavirus

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#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
1 month ago

This could be of anything but the jacket

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#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Rowlie
Community Member
1 month ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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#12

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

My Scottish heritage is personally offended by this outfit.

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#13

Weird-Zara-Model-Poses

mariasohail_ Report

MsM
Community Member
1 month ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

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#14

Weird-Zara-Model-Poses

zara Report

Harold Summer
Community Member
1 month ago

Maria finally discovered the photographer lurking under the table

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#15

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Well, at least the hood can serve as a handy pouch for snacks.

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#16

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Her favorite album is Pink Floyd's The Wall.

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#17

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

the girl was like "you wouldn' catch me alive wearing this"

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#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Mojones
Community Member
1 month ago

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

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#19

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

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#20

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

This one I kinda get- she was trying to hide those ugly shoes

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See Also on Bored Panda
#21

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?

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#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

Who doesn't practice yoga in jeans these days?

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#23

Weird-Zara-Model-Poses

zara Report

Madison Lam
Community Member
1 month ago

I get that their trying to be artistic or what ever, but like...come on

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#24

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

She's enjoying her invisible cat

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#25

Weird-Zara-Model-Poses

zara Report

Nadine Khazaka
Community Member
1 month ago

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

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#26

Iraam_x Report

Rowlie
Community Member
1 month ago

I think it captures the spirit of this shirt perfectly

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#27

Weird-Zara-Model-Poses

zara Report

kathryn stretton
Community Member
1 month ago

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

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