Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

MsM
Community Member
1 month ago

She's just an Ewok.

View more comments
#2

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
1 month ago

Well we know whatever it is it is washable...

View More Replies...
View more comments
#3

Weird-Zara-Model-Poses

CourtsChorus Report

Clavelle
Community Member
1 month ago

Testing the melting point of the shoes.

View More Replies...
View more comments

The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Rowlie
Community Member
1 month ago

A Kriss Kross fan- nice

View More Replies...
View more comments
#5

Weird-Zara-Model-Poses

GrrlGhost Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Wow, I never new the Invisible Man got into modeling.

View More Replies...
View more comments
#6

Weird-Zara-Model-Poses

amesh1985 Report

Harold Summer
Community Member
1 month ago

Child's pose is definitely more comfortable on a couch

View more comments

Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Loki’s Lil Butter Knife
Community Member
1 month ago (edited)

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

View More Replies...
View more comments
#8

Weird-Zara-Model-Poses

Report

Harold Summer
Community Member
1 month ago

Maria surreptitiously releases some pent-up gas.

View More Replies...
View more comments
#9

Weird-Zara-Model-Poses

zara Report

Capermom
Community Member
1 month ago

They should've hidden those toes instead... lol

View More Replies...
View more comments
#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
1 month ago

This could be of anything but the jacket

View more comments
#11

Weird-Zara-Model-Poses

MaiaDunphy Report

Rowlie
Community Member
1 month ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

View More Replies...
View more comments
#12

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

My Scottish heritage is personally offended by this outfit.

Rhys Conley
Community Member
1 month ago

How many Scottish clan tartans do you want to feature in this picture? Zara: Yes

Load More Replies...
LittleMissLotus
Community Member
1 month ago

she looks like the chair in the corner of my room lol

Rcatheron
Community Member
1 month ago

Hahaha... We all have that same chair :)

Load More Replies...
BeazleBug
Community Member
1 month ago

Shopping cart filled with aluminum cans and plastic bottles not included.

Christine Cameron-Dow
Community Member
1 month ago

Arise, take up your bed and walk.

Jamie Clanton
Community Member
1 month ago

The hunchback of Mary Kate

Narwhal Blast
Community Member
1 month ago

At first, I honestly thought there were 2 persons in this photo...

Dinesh Chowhan
Community Member
1 month ago

When you lie about your skills on your resume 😂😂

Dave Nalesnik
Community Member
1 month ago

The “walk of shame” the morning after the gathering of the clans

Yvonne Mackay
Community Member
1 month ago

and the point of this is ?

Sheryl Thompson
Community Member
1 month ago

What the hell are they supposed to be modeling 😂 😂😂

Laura Jones
Community Member
1 month ago

looks a wreck kinda what shall i put on? oh i know everything

Sandy J Renfroe
Community Member
1 month ago

?

Mia Lukie
Community Member
1 month ago

Im pretty sure I wore one of those plaids in 1994...

Baali Venomax
Community Member
1 month ago

blanket chic is making a come back then?

Rcatheron
Community Member
1 month ago

Is there someone underneath giving her a piggyback ride?

Virginia Patterson Shepard
Community Member
1 month ago

You could not pay me to wear this!

Just another bot
Community Member
1 month ago

Who would actually wear this? Unless she's about to fall asleep on the sofa with too many blankets

My O My
Community Member
1 month ago

Is she wearing multiple blankets?

Faramir10
Community Member
1 month ago

What is this?

kathryn stretton
Community Member
1 month ago

Bit cold today. My poor chilblained ankles :(

Rowlie
Community Member
1 month ago

she better not do any lunges

OopsOuch
Community Member
1 month ago

Now they have appropriated from the homeless population. Maybe she is really cold because she is too skinny and and shit. ya pointless

Laura Crawley
Community Member
1 month ago

Bet it’s a shoe ad

Lisette McCown
Community Member
1 month ago

What the heck kind of garment am I looking at

Jaysa Maheem
Community Member
1 month ago

are we looking at the dress or the sweater or the red thing?

Heather Menard
Community Member
1 month ago

we got homeless people walking the streets looking like this

Savi Djús
Community Member
1 month ago

Wtf?! 😆

Rachel Arteiro
Community Member
1 month ago

I'm sorry. What exactly are they trying to sell here? I'm confused.

I_Love_Food🍰🍨🍱🍤🐕🐈
Community Member
1 month ago

Oh my goodness.. My Scottish grandma would absolutely MURDER this coat AND anyone she would see wearing it... She is a Fierce old lady...

Lynn Greyling
Community Member
1 month ago

The hunchback of Zara.

Sara Bainter
Community Member
1 month ago

i like it

Sarah Nunns
Community Member
1 month ago

I wonder which of these various pieces of cloth this picture is actually meant to be advertising. Mind you it could be the boots. :)

Mónica Elisabeth Sacco
Community Member
1 month ago

Zara's Goodwill outfit.

Susan Mercurio
Community Member
1 month ago

What, exactly, are they selling?

Elaine Mattingly
Community Member
1 month ago

SALE! All can stuff in a bag for a dollar at the Goodwill store.

Katherine Forrestall
Community Member
1 month ago

Humpback

Kevin Mullane
Community Member
1 month ago

It not that cold.

Tammy Ralph
Community Member
1 month ago

Wtf even is this?

Dinesh Chowhan
Community Member
1 month ago

When you lie about your skills on your resume 😂

Sam T Godfrey
Community Member
1 month ago

Walking Thrift Shop!

Panda with Heart
Community Member
1 month ago

Dressing in all of Chandlers clothes ..again

Pusfarm
Community Member
1 month ago

It's from an osteoporosis PSA.

Karin Gibson
Community Member
1 month ago

WTF is she wearing. We

Karin Gibson
Community Member
1 month ago

We should read weap

View More Replies...
View more comments
#13

Weird-Zara-Model-Poses

mariasohail_ Report

MsM
Community Member
1 month ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

View More Replies...
View more comments
#14

Weird-Zara-Model-Poses

zara Report

Harold Summer
Community Member
1 month ago

Maria finally discovered the photographer lurking under the table

View More Replies...
View more comments
#15

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Well, at least the hood can serve as a handy pouch for snacks.

View More Replies...
View more comments
#16

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

Her favorite album is Pink Floyd's The Wall.

View more comments
#17

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

the girl was like "you wouldn' catch me alive wearing this"

View More Replies...
View more comments
#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Mojones
Community Member
1 month ago

She only displays the routine a buyer has to go thru to put them on, 'cause they'll be too small and tight anyway

View more comments
#19

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Is she channeling her inner cat and getting ready to knock that strange "abstract block" (honestly, what the bloody hell is that thing) off the kitchen counter?

View More Replies...
View more comments
#20

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

This one I kinda get- she was trying to hide those ugly shoes

View More Replies...
View more comments
#21

Weird-Zara-Model-Poses

zara Report

Loki’s Lil Butter Knife
Community Member
1 month ago

Didn't you know that the new yoga pose "reclining Netflix Binge" is all the rage?

View More Replies...
View more comments
See Also on Bored Panda
#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
1 month ago

Who doesn't practice yoga in jeans these days?

View more comments
#23

Weird-Zara-Model-Poses

zara Report

Madison Lam
Community Member
1 month ago

I get that their trying to be artistic or what ever, but like...come on

View More Replies...
View more comments
#24

Weird-Zara-Model-Poses

zara Report

MsM
Community Member
1 month ago

She's enjoying her invisible cat

View More Replies...
View more comments
#25

Weird-Zara-Model-Poses

zara Report

Nadine Khazaka
Community Member
1 month ago

Susan finally found a way to unstuck her butt cheeks after the unfortunate superglue incident.

View More Replies...
View more comments
#26

Iraam_x Report

Rowlie
Community Member
1 month ago

I think it captures the spirit of this shirt perfectly

View More Replies...
View more comments
#27

Weird-Zara-Model-Poses

zara Report

kathryn stretton
Community Member
1 month ago

Just how cheap does this look? Cheap material, crappy cutting, same sewing. Terrible.

View More Replies...
View more comments