What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
2 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

View More Replies...
View more comments
#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
2 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

View More Replies...
View more comments
#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Hermione Granger
Community Member
2 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

View More Replies...
View more comments

Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
2 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

View More Replies...
View more comments
#5

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Sonja
Community Member
2 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

View More Replies...
View more comments
#6

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Falcon
Community Member
2 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

View More Replies...
View more comments

Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ana J
Community Member
2 months ago

This one's funny.

View More Replies...
View more comments
#8

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Lingon
Community Member
2 months ago

Hen eggs and rooster eggs?

View More Replies...
View more comments
#9

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Wietse Pot
Community Member
2 months ago

Goes great with men spread

View More Replies...
View more comments

To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
2 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

View More Replies...
View more comments
#11

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Niito
Community Member
2 months ago

Is this a real toy? Is it played as the usual one?

View More Replies...
View more comments
#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
2 months ago

Lass wipes

View More Replies...
View more comments

The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
2 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

View More Replies...
View more comments
#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
2 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

View More Replies...
View more comments
#15

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Terd Fergison
Community Member
2 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

View More Replies...
View more comments
#16

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Johane Moller
Community Member
2 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

View More Replies...
View more comments
#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
2 months ago

Some women have beard's too

View More Replies...
View more comments
#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
2 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

View More Replies...
View more comments
#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
2 months ago

I'm also a shoe

View More Replies...
View more comments
#20

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
2 months ago

Point made on this one, but at least they didn't add the pink tax.

View More Replies...
View more comments
#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
2 months ago

Not gendered. Just seriously pink

View More Replies...
View more comments
#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
2 months ago

Stunning, nonetheless!

View More Replies...
View more comments
#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
2 months ago

There are no words....

View More Replies...
View more comments
#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
2 months ago

So what’s women size?

View More Replies...
View more comments
#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
2 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

View More Replies...
View more comments
#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
2 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

View More Replies...
View more comments
#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
2 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

View More Replies...
View more comments
#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Rhea Hambum
Community Member
2 months ago

Fucks sake

View more comments
#29

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Craptavaganza
Community Member
2 months ago

The bible already is just for boys/men.

View More Replies...
View more comments
See Also on Bored Panda
#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ana J
Community Member
2 months ago

That toothbrush penguin looks scary.

View More Replies...
View more comments
#31

Unnecessarily-Gendered-Products-Thread

XxxDoodlez Report

Lingon
Community Member
2 months ago

Girls only? 👿

View More Replies...
View more comments
#32

Unnecessarily-Gendered-Products-Thread

KemiSays Report

misteriosa
Community Member
2 months ago

I have a boy and two girls, and we always buy only "boys" ones because they have cooler toys.

View more comments
#33

Unnecessarily-Gendered-Products-Thread

WeebPhone Report

Purple light
Community Member
2 months ago

When I played Monopoly ages ago, it had tiny player pieces: a dog, racecar, hat, iron and others. I can't remember playing as a woman ( or man)

View more comments
#34

Unnecessarily-Gendered-Products-Thread

coldroses2when Report

Lingon
Community Member
2 months ago

The next scientific report I write, will be written with these.

View more comments
#35

Unnecessarily-Gendered-Products-Thread

12pt9 Report

misteriosa
Community Member
2 months ago

How did they manage to gender divide those? o.O

View More Replies...
View more comments
#36

Unnecessarily-Gendered-Products-Thread

raccoonyote Report

I’m Foxxy and I know it 😉
Community Member
2 months ago (edited)

Where does it say it’s for guys? it says “the Arsenal ultimate grooming set”. Arsenal is another term for an array of services/equipment used for a certain purpose. Nothing to do with gender.

View More Replies...
View more comments
#37

Unnecessarily-Gendered-Products-Thread

Dekkles__ Report

Hermione Granger
Community Member
2 months ago

*rebelle really??

View more comments
#38

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Seabeast
Community Member
2 months ago

That kid's head is way too big for her body.

View More Replies...
View more comments
#39

Unnecessarily-Gendered-Products-Thread

SheepPuppet Report

MonsterMum
Community Member
2 months ago

Man yoghurt brings an entirely different thing to my mind

View More Replies...
View more comments
See Also on Bored Panda
#40

Unnecessarily-Gendered-Products-Thread

ramendates Report

Kaisu
Community Member
2 months ago

Why do you have to gender edible products, it makes zero sense. I don't think the foods and tastes you like has anything to do with your gender??

View More Replies...
View more comments
#41

Unnecessarily-Gendered-Products-Thread

kineticharvest Report

I’m Foxxy and I know it 😉
Community Member
2 months ago

There are men and women vitamins and protein powders etc because fact is men and women often have differing nutritional needs.

View More Replies...
View more comments
#42

Unnecessarily-Gendered-Products-Thread

yoshi_in_black Report

Lauren Ricard
Community Member
2 months ago

I hate gendered products. "For her" has extra iron in it. Just label it "with extra iron" - does the same trick. If you don't know why the extra iron would be necessary, the gendered version won't be very appealing to you either!

View More Replies...
View more comments
#43

Unnecessarily-Gendered-Products-Thread

nutty_brittle Report

Lily Mac Dennard
Community Member
2 months ago

lol thats sad

View More Replies...
View more comments
#44

Unnecessarily-Gendered-Products-Thread

NatashaVomit Report

Woodpecker
Community Member
2 months ago

Yeah girls don't get thirsty🙄

View More Replies...
View more comments
#45

Unnecessarily-Gendered-Products-Thread

CassTheFox_ Report

Amy Smith
Community Member
2 months ago

I remember the "it's not for girls ads". Even as a kid it pissed me off

View More Replies...
View more comments
#46

Unnecessarily-Gendered-Products-Thread

savloi Report

Lenka Smetanová
Community Member
2 months ago

Oh hell

View more comments