However tired you may feel when you finally get a seat on the bus or train, chances are you’re less tired than the pregnant woman that might be standing right in front of you. Shiyang He, the talented Shanghai-based designer we wrote about recently, created these cute posters for Yili Milk in China to encourage people to give up their seats to pregnant women.

Most public transportation systems ask their riders to extend this courtesy anyway, but it’s nice to have a reminder of why it should be extended. And if these cute posters don’t do it for you, then check out the adventures of the 3 pregnant dads who wore pregnant-body suits for a month to see what pregnancy is like! Spoiler alert – they hated it.

Yili milk, the Chinese dairy company that the ads seem to have been made for, has been involved in a couple of scandals involving tainted baby formula.

More info: Behance (h/t: designtaxi, demilked)