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The More You Connect, The Less You Connect
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Advertising, Social Issues7 years ago

The More You Connect, The Less You Connect

Shiyang he, a designer in advertising agency Ogilvy’s Beijing office, has created a series of ads for the Shenyang Center For Psychological Research, which highlight the detrimental effects smartphones can have on human relationships.

The three ads show typical home-life situations, with an oversized smartphone in the middle blocking any conversation between the two people in the image.

Shiyang is not the only one worried about increasing levels of smartphone addiction. In fact, bored pandas are too. Last year, one of our readers submitted a series of photos called The Death Of Conversation, in which he created a photo-gallery depicting smartphone users glued to their devices.

We also created a series of cartoons about how smartphones have altered our lives, not necessarily for the better.

The caption at the bottom of the image reads “The More You Connect, The Less You Connect” – do you agree?

More info: Behance

Images credits: Oglivy (for the Center For Psychological Research, Shenyang)

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LetíciaTeles
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

it's so true, and yet has few "likes"

MarikaStanway
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

People don't like it because that would be admitting it to themselves, that this actually happens in their lives.

Load More Replies...
ZaidiAdemeit
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The smart phone could easily be substituted for a newspaper, which too easily dilutes the message.

Load More Comments
LetíciaTeles
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

it's so true, and yet has few "likes"

MarikaStanway
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

People don't like it because that would be admitting it to themselves, that this actually happens in their lives.

Load More Replies...
ZaidiAdemeit
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The smart phone could easily be substituted for a newspaper, which too easily dilutes the message.

Load More Comments
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