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Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands
We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.
The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea.
More info: peddymergui.com
This post may include affiliate links.
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What do you think ?
Niffler_13 6 years ago
I don't agree with their statement that "After all, the food inside is still the same" Where the product is grown, how it is processed, how it is packaged and handled all affect the quality of the item. In a lot of cases the name brand is better than the store brand, unless you know where the store brand is made, like Trader Joe's yogurt is actually from Stonyfield, and tend to pay a lower price because you aren't paying for the brand name.
Ben Smith 6 years ago
The food inside is the same? Absolutely not. Tell that to coke and Pepsi. Or ford and BMW or Nike and Adidas. This is a misguided artistic attempt at best.
Haylie Wilson-Sessions 5 years ago
Haha chilll.. it’s just artist fan art. It’s really cool.
Load More Replies...
Niffler_13 6 years ago
I don't agree with their statement that "After all, the food inside is still the same" Where the product is grown, how it is processed, how it is packaged and handled all affect the quality of the item. In a lot of cases the name brand is better than the store brand, unless you know where the store brand is made, like Trader Joe's yogurt is actually from Stonyfield, and tend to pay a lower price because you aren't paying for the brand name.
Ben Smith 6 years ago
The food inside is the same? Absolutely not. Tell that to coke and Pepsi. Or ford and BMW or Nike and Adidas. This is a misguided artistic attempt at best.
Haylie Wilson-Sessions 5 years ago
Haha chilll.. it’s just artist fan art. It’s really cool.
Load More Replies... 
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