We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea. 

More info: peddymergui.com

#1

iMilk By Apple

iMilk By Apple

Peddy Mergui Report

Danny Lee
Community Member
1 year ago

Not Apple Juice?

View More Replies...
View more comments
#2

Fruit By Nike

Fruit By Nike

Peddy Mergui Report

Lama Lady
Community Member
1 year ago

Meh tennis balls

View more comments
#3

Eggs By Versace

Eggs By Versace

Peddy Mergui Report

Lama Lady
Community Member
1 year ago

Chocolate egges filled with rum

View more comments
#4

Yogurt By Tiffani&Co

Yogurt By Tiffani&Co

Peddy Mergui Report

Lama Lady
Community Member
1 year ago

For Charlotte from sex and the city ...

View more comments
#5

Flour By Prada

Flour By Prada

Peddy Mergui Report

Lola Pagan
Community Member
1 year ago

woah even looks a bit like one 😯

View more comments
#6

Pasta By Ferrari

Pasta By Ferrari

Peddy Mergui Report

Bobby's Girl
Community Member
1 year ago

Ultra-fast cooking - raw to al dente in 3.5 seconds.

View More Replies...
View more comments
#7

Infant Formula By Chanel

Infant Formula By Chanel

Peddy Mergui Report

Lama Lady
Community Member
1 year ago

Looks more like coffee

View more comments
#8

Salami By Louis Vuitton

Salami By Louis Vuitton

Peddy Mergui Report

Lola Pagan
Community Member
1 year ago

¨wow is that real leather?¨

View more comments
#9

Soft Butter By Bvlgari

Soft Butter By Bvlgari

Peddy Mergui Report

Declan Whitfd
Community Member
1 year ago

just has to be soft

View more comments
#10

Pickles By Gucci

Pickles By Gucci

Peddy Mergui Report

Tia Hansen
Community Member
1 year ago

That’s some expensive pickles

View more comments
See Also on Bored Panda
#11

Salt & Pepper By Hermès

Salt & Pepper By Hermès

Peddy Mergui Report

Elizabeth Schuyler
Community Member
1 year ago

This comment is hidden. Click here to view.

Um............................................................................

View more comments
#12

Corn-Flavored Ramen Noodles By Burberry

Corn-Flavored Ramen Noodles By Burberry

Peddy Mergui Report

Lama Lady
Community Member
1 year ago

Corn flavoured? B O R I NG

View More Replies...
View more comments
#13

Petit Beurre By Dolce & Gabbana

Petit Beurre By Dolce & Gabbana

Peddy Mergui Report

Raine Soo
Community Member
1 year ago

This one is not so far-fetched. I once purchased Italian biscuits by Giorgio Armani and chocolates by Roberto Cavalli. The biscuits were dry as heck, but the chocolates were actually quite good.

View More Replies...
View more comments
#14

Coffee By Cartier

Coffee By Cartier

Peddy Mergui Report

Declan Whitfd
Community Member
1 year ago

Mother Snake.... "my son works as a coffee packet"

View more comments
#15

Basmati White Rice By HSBC

Basmati White Rice By HSBC

Peddy Mergui Report

Declan Whitfd
Community Member
1 year ago

how much is the interest rate?

View more comments
#16

Olive Oil By United Colors Of Benetton

Olive Oil By United Colors Of Benetton

Peddy Mergui Report

Declan Whitfd
Community Member
1 year ago

only the best for the cultered ones

View more comments