We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea. 

More info: peddymergui.com

#1

iMilk By Apple

iMilk By Apple

Peddy Mergui Report

Danny Lee 3 weeks ago

Not Apple Juice?

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#2

Fruit By Nike

Fruit By Nike

Peddy Mergui Report

Katherine Nelson 3 weeks ago

Dude I would buy this just for the packaging

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#3

Eggs By Versace

Eggs By Versace

Peddy Mergui Report

Jorch Mexía 3 weeks ago

versaceggs

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#4

Yogurt By Tiffani&Co

Yogurt By Tiffani&Co

Peddy Mergui Report

Jack Benjamin Clipman 3 weeks ago

It needs a protective Styrofoam packaging

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#5

Flour By Prada

Flour By Prada

Peddy Mergui Report

Lola Pagan 3 weeks ago

woah even looks a bit like one 😯

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#6

Pasta By Ferrari

Pasta By Ferrari

Peddy Mergui Report

SykesDaMan 3 weeks ago

They look more like paint than pasta to me.

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#7

Infant Formula By Chanel

Infant Formula By Chanel

Peddy Mergui Report

Elizabeth Schuyler 3 weeks ago

Chanel infant formula: For when you want your baby to be as much of a spoiled brat as you.

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#8

Salami By Louis Vuitton

Salami By Louis Vuitton

Peddy Mergui Report

How Terribly Unfortunate 3 weeks ago

it would probably be real leather XD

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#9

Soft Butter By Bvlgari

Soft Butter By Bvlgari

Peddy Mergui Report

How Terribly Unfortunate 3 weeks ago (edited)

...looks like soap to me 😕

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#10

Pickles By Gucci

Pickles By Gucci

Peddy Mergui Report

#11

Salt & Pepper By Hermès

Salt & Pepper By Hermès

Peddy Mergui Report

Stevie 3 weeks ago

That would actually be a lovely packaging for condoms

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#12

Corn-Flavored Ramen Noodles By Burberry

Corn-Flavored Ramen Noodles By Burberry

Peddy Mergui Report

Lama Lady 3 weeks ago

Corn flavoured? B O R I NG

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#13

Petit Beurre By Dolce & Gabbana

Petit Beurre By Dolce & Gabbana

Peddy Mergui Report

Raine Soo 3 weeks ago

This one is not so far-fetched. I once purchased Italian biscuits by Giorgio Armani and chocolates by Roberto Cavalli. The biscuits were dry as heck, but the chocolates were actually quite good.

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#14

Coffee By Cartier

Coffee By Cartier

Peddy Mergui Report

Declan Whitfd 3 weeks ago

Mother Snake.... "my son works as a coffee packet"

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#15

Basmati White Rice By HSBC

Basmati White Rice By HSBC

Peddy Mergui Report

Declan Whitfd 3 weeks ago

how much is the interest rate?

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#16

Olive Oil By United Colors Of Benetton

Olive Oil By United Colors Of Benetton

Peddy Mergui Report

SykesDaMan 3 weeks ago

Kaddafi, Mubarak and Assad?

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