The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
4 years ago

That really is one Sexist-Ad! jeez.

Elena Vulcan
Community Member
4 years ago

@Robert Williamson, the artist is a he, not a she.

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Gayle Bynum Cardosa
Community Member
4 years ago

I mean it's no wonder our mothers and grandmothers grew up with this attitude. It was everywhere in their society.

Jordan Fire Star
Community Member
4 years ago

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In the 1950s woman didn't work, only men worked. Woman cooked because they had to have some responsibility, if men didn't work and woman worked only I would expect men to do their job and cook food and stuff like that, its basic logic. Feminists want no responsiblity and to have the man to do everything for them.

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Kathleen League
Community Member
4 years ago

According to Logopedia website, that logo is from the 2007-2017 period, later than the 'original' ad purports to be from. So, seems something more was photoshopped than the 'reversed' ad. http://logos.wikia.com/wiki/Hardee%27s

Robert Williamson
Community Member
4 years ago

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It's obviously fake as no restaurant would describe their food as "sloppy and hastily prepared."

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Analyn Lahr
Community Member
4 years ago

I haven't seen one of Carl's Jr/Hardee's burger porn adds in awhile (you know, the ones with the sexy women models). Maybe they wised up about how stupid those were.

Connie Martin
Community Member
4 years ago

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No, the "original" is fake. And lame

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Connie Frances
Community Member
4 years ago

The ad was later and meant as a slap to those "good old days" so this is a take off on a take off not realizing it was a take off!

Connie Martin
Community Member
4 years ago

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And really lame besides. Shouldn't be here.

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Anouk
Community Member
4 years ago

Is this a Trump-endorsed ad?

Simonne
Community Member
1 year ago

Probably.

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Kristi Zoebelein
Community Member
4 years ago

That was not Hardee's logo. The star came from their merger with Carl's Jr. in the late 90s. They wouldn't also describe their own food as "sloppy and hastily prepared".

anarkzie
Community Member
4 years ago

Apparantly this company is still getting it self in trouble with sexist adds, It's "name our holes" and "More Than a Piece of Meat" campaigns have drawn criticism from feminst.

David Toh
Community Member
4 years ago

The worst part of this ad is that the purpose is not clear. What does Women dont leave the kitchen have to do to bringing customers to Hardees.

dire wolf
Community Member
4 years ago

Look closely and you'll see that sexism and racism are both HUGE parts of Carl's Junior/Hardee's ad campaigns to this day

Marnee DeRider
Community Member
4 years ago

Very interesting! Can you point to an example?

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Carlos Dearmas
Community Member
4 years ago

The best is the butt.

LoneWolfie
Community Member
4 years ago

The first ad enrages me so much!! >:(

Lisa Greene
Community Member
4 years ago

Only problem with this is... he isn't barefoot and pregnant!

Jeri Cooley
Community Member
4 years ago

His sink has no faucet..

Diana Bodell
Community Member
1 year ago

Remind me never to eat at Hardee's again

Jarrod Lee
Community Member
2 years ago

While you're at it, take good movies and replace the characters with women... oooo... nevermind.

Jarrod Lee
Community Member
2 years ago

It's like those crappy movie reboots that replace good actors with a bunch of vaginas.

QUITTED BORED PANDA!
Community Member
3 years ago

Still sexist

Debbie Cooper
Community Member
3 years ago

High heels, LOL

Biana Weatherford
Community Member
3 years ago

I really appreciate his kicked up heel

Christina Sersif
Community Member
4 years ago

idc how long ago this was, makes me never want to eat at hardee's again.

Jude Daniel
Community Member
4 years ago

😀

Derpicorn
Community Member
4 years ago

That’s add is just aweful!

Trish Christoffersen
Community Member
4 years ago

Sloppily and hastily prepared? Sheesh! I wouldn't go there whether I was single or not!

Jackie Page
Community Member
4 years ago

Why would Hardee's advertise that their food was "sloppy and hastily made"?

Judy Hobart
Community Member
4 years ago

I love it!!

Marnee DeRider
Community Member
4 years ago

Should have put him in uncomfortable shoes! Who walks around the kitchen in heels?! I guarantee you they did NOT do that in the 50s!

Debbie Andersson
Community Member
4 years ago

At least they´re honest with sloppy and hastily prepared...Mcdonalds needs to take notes on how to be honest.

basson6
Community Member
4 years ago

I LOVE the updated version!

Robin Wu
Community Member
4 years ago

Cool ad and the first one is true. The second one is a forced reality. Not sexist at all.

Michelle Line
Community Member
4 years ago

Wow. The original ads were so sexist and belittling to women! How horrible!! (and the new ones are to men). I'm not sure I understood some of the Legg's ads, though. Standing on an animal skin with the head of a woman? What's that have to do with pantyhose? Anyway, I knew women were "beneath" men during this era, but oh... my.... gawd...

dire wolf
Community Member
4 years ago

At the time, L'eggs had begun selling men's dress slacks

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Joan Churton
Community Member
4 years ago

I love these! I laugh out loud. The "little woman" in Raleigh, North Carolina

Cynical Jester
Community Member
4 years ago

Maybe would be really daring and original in the actual 1950s, in this day and age it is just another run of the mill 'girl power' thing. Something that has been force fed to us daily in the media since the 1990s.

Leston James
Community Member
4 years ago

The reversed one is therefore justified

Jordan Fire Star
Community Member
4 years ago

In the 1950s woman didn't work, only men worked. Woman cooked because they had to have some responsibility, if men didn't work and woman worked only I would expect men to do their job and cook food and stuff like that, its basic logic. Feminists want no responsiblity and to have the man to do everything for them.

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Patrick McKenna
Community Member
4 years ago

are we done freaking out what was advertised 70 years ago? now, know that future generations will judge our current "perfect" society.

A
Community Member
4 years ago

The sad thing is, these ads are really sexiest. However, life isn't anywhere near like this anymore, so why did they feel the need to do this. Feminism is about eradicating and shaming men now, instead of trying to be equal. This is just sad.

A
Community Member
4 years ago

"Feminism is about eradicating and shaming men now" what a joke, you've never read a book on feminism, have you? You just learn things off the internet, like this article, and your assumption that "life isn't anywhere near like this anymore". my question, FOR WHO? not the majority, I can assure you of that. We all suffer under capitalism, but women have it worse, don't deny it.

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Larry Deavenport
Community Member
4 years ago

Let them women go to work and deal with all that stress. I am retired after 40 years. My wife works and gets stressed out at her job, while I clean and cook with fewer worries. I even have time to relax and enjoy my hobbies now I wish I had known this earlier I would have sent my wife into the work force long before now.

Jordan Fire Star
Community Member
4 years ago

In the 1950s woman didn't work, only men worked. Woman cooked because they had to have some responsibility, if men didn't work and woman worked only I would expect men to do their job and cook food and stuff like that, its basic logic. Feminists want no responsiblity and to have the man to do everything for them.

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Brittany Harris
Community Member
4 years ago

That's not Hardee's logo from the 50s. Was that really the ad copy? Hmm...

Matthew Hyder
Community Member
4 years ago

Sure a perfect housewife sounds nice but I don't think it should be enforced or a matter of it's the only thing their good at or that it's even that easy... It's like turning every woman into someone's personal maid. :p Also, I didn't know hardee's was that old. o.o

Marnee DeRider
Community Member
4 years ago

Not sure why you got down-votes on this. I liked your comment.

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cayenne523
Community Member
4 years ago

HA HA HA She has a sissy, not a man.

Jordan Fire Star
Community Member
4 years ago

In the 1950s woman didn't work, only men worked. Woman cooked because they had to have some responsibility, if men didn't work and woman worked only I would expect men to do their job and cook food and stuff like that, its basic logic. Feminists want no responsiblity and to have the man to do everything for them.

dire wolf
Community Member
4 years ago

Saying that women didn't work in the '50s is beyond ignorant. Women have always worked. Granted, in the fifties most were confined to undervalued, stereotypical "girls' jobs" like teaching, nursing, secretarial, and the service industry. Oh, and anyone who doesn't believe that child rearing and the rest of the spectrum of domestic work isn't "work" should be taken off life support. The brain's dead and ain't coming back.

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Ann McNeil
Community Member
4 years ago

This is an actual ad for Hardees from 1961- not fake. I could go for some "sloppy and hastily prepared" food myself sometimes. I think this is hilarious!

Brier Random
Community Member
4 years ago

Original ad is fake -- kinda defeats the purpose.

Mont
Community Member
4 years ago

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Fake.

Adrian Ceroni
Community Member
4 years ago

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These pictures are too small. Also, this one makes the actual product unappealing.

Наталья Габовская
Community Member
4 years ago

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beauty booty

Daniel (ShadowDrakken)
Community Member
4 years ago

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Aw, I thought they'd keep the text and just change the character in it. I'd totally do the stay at home dad thing!

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#2

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Petra Christovová
Community Member
4 years ago

Wow. This one is especially disgusting.

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#3

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Daniel (ShadowDrakken)
Community Member
4 years ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

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Alia Gail
Community Member
4 years ago

just noticed the guy is a cow lol

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#5

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David Toh
Community Member
4 years ago

Nice touch to have the man wear tight clothes.

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#6

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Kjorn
Community Member
4 years ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

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Eli Rezkalla Report

Ladies and Gentlemen
Community Member
4 years ago

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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#8

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Anouk
Community Member
4 years ago

She's holding a pooper scooper....bwahahaha!

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#9

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Michael Vickery
Community Member
4 years ago

Who uses 750 dishes a month? That's 25 a day.

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#10

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Lynda Touart
Community Member
4 years ago

Erm, those are tights, not leotards.

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