Wendy's continues celebrating its favorite, albeit totally made up, holiday, National Roast Day.

The company's social media team, notorious for savage posts, asked if there are any willing volunteers who wanted to be dissed by them on Twitter. And while this may not seem fun to some, many feel that being roasted by Wendy's is an honor and accepted the challenge.

Famous brands, ordinary people, everyone is getting in line, and Wendy's is serving them exactly what they wish for.

Continue scrolling to check out the ferocious insults, and when you're done, fire up Bored Panda's article about the earlier National Roast Day celebration.

More info: Twitter

Image credits: Wendys
#1

National-Roast-Day-Wendys

Wendys Report

tuzdayschild
Community Member
1 month ago

that made me laugh

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Wendy's social media image is legendary and it's definitely creating a following. But there was no closed-door meeting at the company headquarters where executives decided to reengineer the brand's marketing strategy. Instead, executives say, that edgy high-profile productions like a Super Bowl commercial that directly called out competitor McDonald's and the unique “We Beefin?” mixtape represent more of an evolution for the voice of the burger brand birthed by Dave Thomas.

“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

#2

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Wendys Report

Sherri Holloway
Community Member
1 month ago

Damn lol

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“What I would say is Wendy’s has always been about this,” Carl Loredo, VP of brand and advertising, said “Going back to 1969, we’ve always been different. Candidly, that’s why we’ve always had square burgers made with fresh, never frozen beef. It’s why we have a Frosty, not a milkshake.”

Loredo highlighted that even early Wendy’s television commercials took a unique approach with their “Where’s the beef?” catchphrase: “There was always this tone, right? It was about confidence, it was about fun, and in a lot of ways being positive.”

The central theme at the heart of the burger chain’s branding strategy is that people at Wendy’s are serious about the food, but not themselves. Loredo said the roots of that approach are traced back to the portrayal of Wendy herself, a lighthearted, pigtailed kid.

#3

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Wendys Report

Slinkman
Community Member
1 month ago (edited)

This was accurate for IE, not for Edge. I like Edge way more than Chrome. Uses less RAM and works like a charm.

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#4

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Sherri Holloway
Community Member
1 month ago

😂 That was precision roasting right there lol. I'm glad he asked for it

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Over the years, Wendy's has reimagined its advertising message to new platforms, particularly on social media. But it has also been willing to experiment.

Consider the mixtape, a five-song production released in 2018 on iTunes and Spotify. It used hip hop to throw insults at Burger King and McDonald’s with tracks like “Rest in Grease,” “Holding it Down” and “Clownin’.”

#5

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Wendys Report

Chris Miller
Community Member
1 month ago

Zing!

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#6

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rosid rukmana
Community Member
1 month ago

Ouch!

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“I think what’s important for us and our team is to try to find new and innovative ways to continue to tell our story,” Loredo explained. “It’s a very, very, very cluttered marketplace out there as you think of all the messages that are coming to us ... We have to find ways to breakthrough.”

#7

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Wendys Report

Vic
Community Member
1 month ago

Even Wendy's twitter account handler knows better than to mess with a kitty cat..

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#8

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Patti Brock
Community Member
1 month ago

The Best!

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When it comes to social media, Wendy's believes that people are coming to it to be entertained, so it tries to deliver.

But according to Loredo, much of that voice is traced back to the medium itself. Twitter, for example, allows for a more playful presence. The social media team—manned by both an in-house team and agency workers—must think about the best ways to express Wendy’s voice on each individual platform.

#9

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Wendys Report

Natalia
Community Member
1 month ago

Roasted! 😝

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#10

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chillchillpill
Community Member
1 month ago

Owww!

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#11

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Sonja_kitty
Community Member
1 month ago

Anyone remember watermelon flavored Oreos *shutter* gross

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#12

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Sista of the moon
Community Member
1 month ago

Lol

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“Twitter might be the way you talk to your brother, but as you think of Facebook it might be the way you talk to your mom … so there’s aspects of how far you go down the line,” Loredo said. “We have to be mindful of where are we, what’s the platform. Our voice on Twitter would not work in the world of Instagram.”

#13

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Slinkman
Community Member
1 month ago

This comment is hidden. Click here to view.

This comment has been deleted.

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#14

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Michael Green
Community Member
1 month ago (edited)

Actually made me chuckle. Boom roasted.

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#15

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Natalia
Community Member
1 month ago

Ouch...

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While a savage roast or snarky call out to the competition might not directly result in more restaurant visits, Loredo believes it helps to build a loyal following, which allows the company to continually showcase how it’s different, whether it’s with a playful voice or with the burgers and fries it serves in stores—that idea has remained a central thread in its aggressive posture toward burger behemoth McDonald’s.

#16

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Diana Eriksson
Community Member
1 month ago

OOF

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#17

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Lydia Shen
Community Member
1 month ago

Ooooooooooooof

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#18

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Doggo Froggo
Community Member
1 month ago

Surely it should be a cup for Pepsi?

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#19

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Sista of the moon
Community Member
1 month ago

Well, they’re not wrong

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#20

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Shannon Matthews
Community Member
1 month ago

I see it!

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#21

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Sofiia Melnikova
Community Member
1 month ago

Gotta give Swedish Fish a little bit of credit for their own roast! (even if Wendy's outdone them)

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#22

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Tabitha L
Community Member
1 month ago

Impressive

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#23

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あんぱんまん
Community Member
1 month ago

OOF

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#24

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BlackPearltheSeaWing/NightWing
Community Member
1 month ago

Haha I like how they requested for a funko Wendy.

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#25

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MERCI LANGSTON
Community Member
1 month ago

How do they come up with these? It would take me years to come up with one.

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#26

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UncleRussian
Community Member
1 month ago

Who brought Megamind into our universe?

‏‏‎ ‎
Community Member
1 month ago

Wendy's that you?

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Bacony Cakes
Community Member
1 month ago

That's not a Forehead. Or an Eighthead. That's a Sixteenhead.

Jay 俺ヰゲ
Community Member
1 month ago

Jimmy neutron vibes anyone? jimmy-6027...94-png.jpg jimmy-6027605f00994-png.jpg

Bacony Cakes
Community Member
1 month ago

Indeed.

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Kookamunga
Community Member
1 month ago

Not a forehead, a fivehead

Bacony Cakes
Community Member
1 month ago

sir the head number goes up exponentially

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Michael Green
Community Member
1 month ago

Hurts my eyes. Looks like an app that spliced the top of someone else's head with his lower.

kjorn
Community Member
1 month ago

Beldar is looking for his missing son

KT
Community Member
1 month ago

you could park a car on that forehead!

Bacony Cakes
Community Member
1 month ago

don't that's called murder

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Id row
Community Member
1 month ago

omg, It's Butthead, lol.

USMCFelicia
Community Member
1 month ago

Looks like a cone head lol

Ash
Community Member
1 month ago

F O R E H E A D

backatya
Community Member
1 month ago

It's a 5 head

Mike Rodrick
Community Member
1 month ago

Is that your hair or a swim cap?

Granny
Community Member
1 month ago

hah hah hah ah thats the best

Debra Robinson
Community Member
1 month ago

Damn...that's a matrix glitch.

<-Teal-Røse->
Community Member
1 month ago

His forehead could be a phone stand if you lay him down.

Rachael Rachael
Community Member
1 month ago

This guy looks like the real life version of one of the Hank cartoon characters!!! download-2...ad9f1a.jpg download-2-6029cdcad9f1a.jpg

Sadie Vincent
Community Member
1 month ago

more like the meme

Sadie Vincent
Community Member
1 month ago

more like the meme:https://www.google.com/search?q=big+brains+meme&rlz=1CASEEH_enUS939&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjA4brg9enuAhXFbc0KHULLAEUQ_AUoAXoECB8QAw&biw=1366&bih=768&safe=active&ssui=on#imgrc=VXedxku62N1a1M

Furry_Danger
Community Member
1 month ago

I've never seen such a long head.

Party Poison
Community Member
1 month ago

Brendon Urie, izzat you?

Leslie Burleson
Community Member
1 month ago

Wrong haircut for a dude with a five head

Among Us
Community Member
1 month ago

If his forehead keeps growing at this rate we'll get the first elevator to space in 2060.

YokkaOrYotta
Community Member
1 month ago

I think that he just is lex luthor with a wig. his bald head is trying to show

RealSans666
Community Member
1 month ago

OOOOOOOOOOOOOH

The Chosen One
Community Member
1 month ago

seriously though what is UP with this dude's head?

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#27

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Wendys Report

Sista of the moon
Community Member
1 month ago

Oh hate elementary school minion kids

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#28

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Hehehehehehehehe (ve/ver)
Community Member
1 month ago

This one made me laugh 😂

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#29

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Sista of the moon
Community Member
1 month ago

Oh man. I also kinda hate those guys. It’s like, uh I can carry it

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See Also on Bored Panda
#30

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Wendys Report

Abhainn
Community Member
1 month ago

accurate:)

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#31

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Wendys Report

Tabitha L
Community Member
1 month ago

Truth. I can't remember anyone ever being excited to show off their new Toyota.

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#32

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Wendys Report

Abhainn
Community Member
1 month ago

ooh, that one was pretty good

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#33

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Wendys Report

Michael Green
Community Member
1 month ago

Bahahaha.

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#34

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Wendys Report

Abhainn
Community Member
1 month ago

?

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#35

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Michael Green
Community Member
1 month ago

Clippy... You're dating yourself, Wendy's.

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#36

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Bacony Cakes
Community Member
1 month ago

I think the chicken's pretty good.

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#37

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Sista of the moon
Community Member
1 month ago

Oof

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#38

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Michael Green
Community Member
1 month ago

Boom roasted.

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#39

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YoChicken
Community Member
1 month ago

Yussssss

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#40

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Wendys Report

Michael Green
Community Member
1 month ago

...not good I imagine..

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Note: this post originally had 68 images. It’s been shortened to the top 40 images based on user votes.