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Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.
When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.
This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!
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#3
Average Grizzlies Fan 4 years ago
I never noticed it until I watched a video on hidden things in logos.
Rattle Battlesnake 4 years ago
yup, a bit late to the party but the bear is the symbol of Bern The legend goes that, in 1191, Duke Berthold V of Zähringen vowed to choose as namesake the first animal his hunt met in the wood, "Then they caught a bear first, which is why the city was called Bern; and so the citizens had their coat and shield, which was a black bear in a white shield, going upright"
Andrew Gibb 4 years ago
it's because you roar like a bear when the chocolate hurts the roof of your mouth
Pearl Of the SeaWing RainWings 4 years ago
Haha! Actually bc smthg to do with Bern... I don't remember well. But it sounds far fetched to me, so I'm going to adopt your theory instead!
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Oskar vanZandt 4 years ago
I haven't eaten Toblerone in ages, but when I did I was too busy stuffing my face to notice the bear! LOL
Auktje Kazemier 4 years ago
wauw valt me nu pas op.............en ik eet ze al wel 20 jaar.................
Lamb Taylor 4 years ago
I've eaten thousands of Toblerones and didn't notice it once. Thanks for this feature as I probably would never have seen it myself.
Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.
I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.
“They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.
#4
I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.
Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.
According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.
#12
#13
Pamda Panda 4 years ago
Just in case anyone is curious, the Chinese symbols for New York are 纽约
#23
BlackPearltheSeaWing/NightWing 4 years ago
I saw the mask face immediately. It took me longer to see the, um, other thing.
#25
Sleazy Weaver 4 years ago
Wow, that's such a great design! I saw both the letters & the picture straight away. It's simple & to the point but unique enough to be memorable. Sorry, as someone with a graphic design passion I'm geeking out over this! It's genius!
#29
WilvanderHeijden 4 years ago
Yes, because it's healthy to drink water after a good game of soccer.
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Tacocat 4 years ago
Until Thanksgiving this year, I thought the NBC logo was a sunrise, but no! It's a peacock, to represent when they brought in colored television. That's why a little triangle (that I swear was NEVER there before) is out of the side of the purple thing. Needless to say, I was in shock for the rest of the week.
Katie Lutesinger 4 years ago
I laughed so hard when one idiot complained that NBC had changed its logo to have a rainbow in it in honour of gay pride and why couldn't they just shut up about politics, etc etc. Some people really aren't good at paying attention...
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Lauren Caswell 4 years ago
The Canterbury clothing company logo is weird. I always saw the three 'c's, my friend always saw the three kiwis (then we realised it's both!)
Tacocat 4 years ago
Until Thanksgiving this year, I thought the NBC logo was a sunrise, but no! It's a peacock, to represent when they brought in colored television. That's why a little triangle (that I swear was NEVER there before) is out of the side of the purple thing. Needless to say, I was in shock for the rest of the week.
Katie Lutesinger 4 years ago
I laughed so hard when one idiot complained that NBC had changed its logo to have a rainbow in it in honour of gay pride and why couldn't they just shut up about politics, etc etc. Some people really aren't good at paying attention...
Load More Replies... Lauren Caswell 4 years ago
The Canterbury clothing company logo is weird. I always saw the three 'c's, my friend always saw the three kiwis (then we realised it's both!)
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