Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.

When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.

This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!

#1

Misunderstood-Logos

sasidechick Report

Elsker
Community Member
11 months ago

that's a really pretty logo!!

View More Replies...
View more comments
#2

Misunderstood-Logos

GeekTrader Report

Carmen Elena
Community Member
11 months ago

I have to confess I saw a high-five guy too...

View More Replies...
View more comments
#3

Misunderstood-Logos

yoongiseggcup Report

Average Grizzlies Fan
Community Member
11 months ago

I never noticed it until I watched a video on hidden things in logos.

View More Replies...
View more comments

Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.

I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.

“They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.

#4

Misunderstood-Logos

Teeda100 Report

Ola Polowczyk
Community Member
11 months ago

Fair point. In cartoons, the dead characters have eyes like that.

View More Replies...
View more comments
#5

Misunderstood-Logos

clarkzip Report

Megan Curl
Community Member
11 months ago

That’s adorable.

View More Replies...
View more comments
#6

Misunderstood-Logos

girlfrommars Report

Average Grizzlies Fan
Community Member
11 months ago

A very polygonal strawberry.

View More Replies...
View more comments

I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.

Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.

According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.

#7

Misunderstood-Logos

of_utley Report

Lisa
Community Member
11 months ago

okay i get it, the white wine glass is a motor over water

View More Replies...
View more comments
#8

Misunderstood-Logos

b0nefather Report

Whipple Walker
Community Member
11 months ago

and an fw...

View More Replies...
View more comments
#9

Misunderstood-Logos

NickLewis37 Report

James016
Community Member
11 months ago

Now all I see is a duck

View More Replies...
View more comments
#10

Misunderstood-Logos

chrisol72 Report

LONDYN BROWN
Community Member
11 months ago

IKR!

View More Replies...
View more comments
#11

Misunderstood-Logos

nadiabirm Report

Hamilton Lover
Community Member
11 months ago

I thought it was teeth when I was little as well

View More Replies...
View more comments
#12

Misunderstood-Logos

thesporq Report

Luther von Wolfen
Community Member
11 months ago

Wait... they're not antlers?

View More Replies...
View more comments
#13

Misunderstood-Logos

willington Report

Ms.M.
Community Member
11 months ago

I did too!

View more comments
#14

Misunderstood-Logos

HomerpaloozaJon Report

Francis
Community Member
11 months ago

so are parts of his eyes?!

View More Replies...
View more comments
#15

Misunderstood-Logos

racieta2 Report

Average Grizzlies Fan
Community Member
11 months ago

If that were true he would be a derpy little lion!

View More Replies...
View more comments
#16

Misunderstood-Logos

magictwicks Report

Prep To Lose
Community Member
11 months ago

Nice. Well Played

View more comments
#17

Misunderstood-Logos

toho1988 Report

Average Grizzlies Fan
Community Member
11 months ago

I always thought it said Gisnep.

View More Replies...
View more comments
#18

Misunderstood-Logos

CBJ4Ever Report

Mojones
Community Member
11 months ago

If you have to explain it, it's bad designed. Read "elb" too.

View More Replies...
View more comments
#19

Misunderstood-Logos

JAG30997 Report

Cat
Community Member
11 months ago (edited)

I fell into that hole too lol

View More Replies...
View more comments
#20

Misunderstood-Logos

Cmullett69 Report

Jeffrey Alexander
Community Member
11 months ago

the capital dome is going up its butt!

View More Replies...
View more comments
See Also on Bored Panda
#21

Misunderstood-Logos

KatDalziel Report

glowworm2
Community Member
11 months ago

She is in fact a double tailed mermaid.

View More Replies...
View more comments
#22

Misunderstood-Logos

AmerIndivis Report

Community Member
11 months ago

I outlined it so y'all can see it. here ya go. Screenshot...29bbdf.png Screenshot-2020-12-18-at-90325-AM-5fdce1129bbdf.png

View More Replies...
View more comments
#23

Misunderstood-Logos

LordPengwyn Report

BlackPearltheSeaWing/NightWing
Community Member
11 months ago

I saw the mask face immediately. It took me longer to see the, um, other thing.

View more comments
#24

Misunderstood-Logos

ginamarietracy Report

🅼🅸🅺🅴 🅿🅴🅽🅲🅴🆂 🅵🅻🆈
11 months ago

It's a cigar soda, tobacco flavor.

View More Replies...
View more comments
#25

Misunderstood-Logos

DocBender Report

Sleazy Weaver
Community Member
11 months ago

Wow, that's such a great design! I saw both the letters & the picture straight away. It's simple & to the point but unique enough to be memorable. Sorry, as someone with a graphic design passion I'm geeking out over this! It's genius!

View More Replies...
View more comments
#26

Misunderstood-Logos

adamshapiro Report

Sophia Graubart
Community Member
11 months ago

wompa-wompa-wompa-wompa

View More Replies...
View more comments
#27

Misunderstood-Logos

c_pittman_ Report

Samantha Lomb
Community Member
11 months ago

it looks like a griffin when you see it like that

View More Replies...
View more comments
#28

Misunderstood-Logos

birdlaw101 Report

Marshk
Community Member
11 months ago

I'm SO GLAD this one is here. I always thought it was a man delivering mail. I'm in my thirties and just realized it's an eagle lol

View More Replies...
View more comments
#29

Misunderstood-Logos

StephaninAdam Report

WilvanderHeijden
Community Member
11 months ago

Yes, because it's healthy to drink water after a good game of soccer.

View More Replies...
View more comments
See Also on Bored Panda