The Swedes are stylish and trend-conscious folk, a brief walk around Stockholm's bars and cafes will confirm that they have embraced the 'hipster' phenomenon to the absolute max. And if these 70's album covers are anything to go by, they took the dubious fashion trends of that decade to hilarious extremes as well.

Perhaps it is that innate Scandinavian desire to conform, and to do it better and more completely than everyone else. What else can explain these gloriously cheesy matching outfits? The medly of moustaches and mullets? Those ball-huggingly tight pants? Of course, we will look back at ourselves in 40 years time and wonder what the hell we were thinking. But hopefully not to this extent!

Scroll down below to check out these superstars of 70's Svensk popmusik for yourself, and let us know what you think in the comments!

#1

Sten Carlsson & Salta Mandlar

Sten Carlsson & Salta Mandlar

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#2

Teddy Boys

Teddy Boys

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#3

Martys

Martys

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diane a
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Those trousers dont leave much to the imagination - lol

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#4

Vikingarna

Vikingarna

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#5

Eldorados

Eldorados

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#6

Pajala-Hasses

Pajala-Hasses

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Kjorn
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

the guy in the middle looks like the middle-age biff tannen

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#7

Nils Eriks

Nils Eriks

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#8

Thorleifs

Thorleifs

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Misterscooter
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

My Swedish roots are both filled with pride and embarrassment.

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#9

Rubb & Stubb

Rubb & Stubb

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Amina Hays
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Their name sounds like what happens when wearing all those tight trousers!

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#11

Leif Bloms

Leif Bloms

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glowworm2
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Compared to most of these, those outfits aren't bad actually--at least the yellow and black go well together.

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#13

Magnus Uggla ‎

Magnus Uggla ‎

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#14

Gillstrands

Gillstrands

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Misterscooter
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The album title translates to, "On These Collars, We Soar Like Eagles."

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#15

Tonfixarna

Tonfixarna

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#17

Kinells

Kinells

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#19

Streaplers

Streaplers

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Martina Plaschka
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

i am glad that Christopher Walken was in a band when he was young

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#22

Kellys

Kellys

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Basil
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

How do these outfits manage to be both heinously ugly AND aggressively boring at the same time??

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#23

Eldorados

Eldorados

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#25

Jonny Cutz

Jonny Cutz

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Tracie Creta
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That's not Doug Henning, it's James Franco

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#26

Tommy Bergs

Tommy Bergs

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#27

Flygande Mattas

Flygande Mattas

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#28

Göran Zetterlunds

Göran Zetterlunds

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#29

Rubb & Stubb

Rubb & Stubb

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Grazina Strolia
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I like how the second guy from the right is hiding what he's already rubbbed.

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#30

Bollebandet Och Soren Rydgren

Bollebandet Och Soren Rydgren

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Heidrance
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

"frank, you'll look ridiculous if you don't match."

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#31

Eldorados

Eldorados

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Janet Allison
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

On a roof...in platforms...and limited mobility pants...someone died this day.

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#32

Flamingokvintetten

Flamingokvintetten

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Molly Block
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That in the hell are they looking at? Their careers flying away??

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#33

The Vikings

The Vikings

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#34

Bhonus

Bhonus

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Basil
Community Member
4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This some public access looking shit.

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#35

Reeperbahn

Reeperbahn

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#36

Karlstad-Orjans

Karlstad-Orjans

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#38

Thor Erics

Thor Erics

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