5 Famous Brands Twist Up Their Logos To Encourage Social Distancing
With all the doctors and health officials recommending social distancing and coronavirus being the hottest topic of the day every day for a pretty long time now, it‘s only natural that the biggest names on the market jump in to show their integrity and also send a really important message.
While some people already tried to imagine how famous brands could stay in line with the latest news regarding coronavirus, some of the brands took matters into their own hands. Five big brands that probably every soul walking this earth certainly know found an ingenious way to stay in line with the recent event regarding the pandemic and also encourage people to keep a social distance. They added little twists to their famous logos, underlining once more the importance of social distancing.
Some McDonald’s locations separated their iconic golden arches
Editor-in-chief of Ad Age, Brian Braiker, says it’s time for brands to provide a “real, meaningful service”. Some A-listers like the Gap made their input by making masks for healthcare workers or LVMH or manufacturing hand sanitizer like Christian Dior or Givenchy. And some others contributed by spreading the message. Some international locations of McDonald’s separated the iconic golden arches in the company’s logo to stand with health officials and underline the importance of social distancing.
Audi pulled their four rings apart to encourage social distancing
Stay at home, keep your distance, stay healthy, support each other – we are in this together. As a global company and a global community, our highest priority is to identify any opportunities to #FlattenTheCurve. Stay safe. pic.twitter.com/uwsW2JbhEu
— Audi (@Audi) March 20, 2020
“Understanding the situation, shutting up, and doing something helpful is really the only way to go here. When you see brands like McDonald’s or Coca-Cola spacing out their logo designs in ‘solidarity,’ it strikes a sour note,” Braiker said.
Volkswagen tweaked up their logo for their social media as well
We are #Volkswagen. Thanks for keeping your social distance! #FlattenTheCurve pic.twitter.com/JeY27epjhl
— Volkswagen News (@volkswagen) March 23, 2020
Both Audi and Volkswagen, that share the same ownership, shared videos of their creative logos on their social media. Audi is encouraging people to stay at home and practice social distancing by sharing a video of their four rings being separated. Similarly, Volkswagen prompted a short video on their social media, distancing the V and W in the new logo.
Coca Cola is putting up billboards with this important message
Image credits: bellethewinebae
Coca Cola seems to be always aligned with not only the latest events but pioneering marketing trends as well. Therefore, it’s no surprise they’ve tweaked their logo as well, distancing all the letters from one another. They put the modified clever logo up on several billboards, one of them being in a deserted Times Square in NYC. The campaign is carrying an inspiring slogan: “Staying apart is the best way to stay connected.”
Chiquita is sending the message by removing their fruit lady from the logo on Instagram saying she’s home
Image credits: chiquitabrands
The international provider of bananas and other fruit and produce, Chiquita, jumped in with this latest trend and tweaked up their logo on social media as well. They removed the famous Miss Chiquita from their logo and posted it on Instagram, saying, “I’m already home. Please do the same and protect yourself. #stayhome”
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Share on FacebookThat's kinda stupid. The letter M needs to split up? How about not spend money on this marketing and instead support done decent cause instead.
How about better quality food, and better working conditions & pay?
Load More Replies...This is not clever, or sympathetic; it is cynical marketing in a feeble effort to have everyone thinking that they are good people and good companies!
I actually like this though, especially Volkswagen's. Because half the equation is we should be keeping physical distance from other people, but the other half is that we still have to stand together (in spirit and in solidarity!) right now especially. I take that to mean no pointing fingers. Are these companies after a little exposure and approval? Absolutely! They are companies and that is what they do. But that doesn't mean they're saying isn't true. We SHOULD stay home and we WILL get through this. In my opinion, even if these ads save ONE person by discouraging a hate crime or by convincing someone not to go out partying tonight, because 'oh look! the company that made my car is telling me not to,' — isn't that enough?
I agree. I think it's part of big brand's responsibility to remind us of this. We're all supposed to follow these rules: Big Brands, Little Brands, all of us.
Load More Replies...They changed their signs? Wow that will really help cause you hardly ever hear anything about social distancing. We're going to be a lot safer now.
In the light of the fact that especially these companies are happily continuing to wreck the planet with an eco-unfriendly business model and products and will by that massively contribute to a future crisis that’ll make this pandemic look puny it’s cynical marketing and inhumane behavior.
Volkswagen stood in another crisis shoulder to shoulder with Hitler, not something to be proud of.
now, now, blame Porsche for that...well, I do...
Load More Replies...Y que, una chiquita en su casa? Orale! What's her number? Voy a llamarsela...
Not terribly impressed, considering that the money spent on these campaigns could be used to support the manufacture of supplies needed for the various healthcare needs around the world.
Volkswagen stood shoulder to shoulder in another crisis with Hitler, not something to be proud of.
That's kinda stupid. The letter M needs to split up? How about not spend money on this marketing and instead support done decent cause instead.
How about better quality food, and better working conditions & pay?
Load More Replies...This is not clever, or sympathetic; it is cynical marketing in a feeble effort to have everyone thinking that they are good people and good companies!
I actually like this though, especially Volkswagen's. Because half the equation is we should be keeping physical distance from other people, but the other half is that we still have to stand together (in spirit and in solidarity!) right now especially. I take that to mean no pointing fingers. Are these companies after a little exposure and approval? Absolutely! They are companies and that is what they do. But that doesn't mean they're saying isn't true. We SHOULD stay home and we WILL get through this. In my opinion, even if these ads save ONE person by discouraging a hate crime or by convincing someone not to go out partying tonight, because 'oh look! the company that made my car is telling me not to,' — isn't that enough?
I agree. I think it's part of big brand's responsibility to remind us of this. We're all supposed to follow these rules: Big Brands, Little Brands, all of us.
Load More Replies...They changed their signs? Wow that will really help cause you hardly ever hear anything about social distancing. We're going to be a lot safer now.
In the light of the fact that especially these companies are happily continuing to wreck the planet with an eco-unfriendly business model and products and will by that massively contribute to a future crisis that’ll make this pandemic look puny it’s cynical marketing and inhumane behavior.
Volkswagen stood in another crisis shoulder to shoulder with Hitler, not something to be proud of.
now, now, blame Porsche for that...well, I do...
Load More Replies...Y que, una chiquita en su casa? Orale! What's her number? Voy a llamarsela...
Not terribly impressed, considering that the money spent on these campaigns could be used to support the manufacture of supplies needed for the various healthcare needs around the world.
Volkswagen stood shoulder to shoulder in another crisis with Hitler, not something to be proud of.
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