Slovenia-based creative director Jure Tovrljan has reimagined famous logos to make them reflect the difficulties of social distancing.

Tovrljan started the project about a week ago, when all of his social feeds were flooded with cheap memes about the coronavirus pandemic. "It all [began] when I was looking at the Starbucks logo," he told Bored Panda. "I was wondering how the iconic mermaid would look like with a mask."

After he realized his vision, Tovrljan decided to continue working on the concept.

More info: Behance | Dribble | LinkedIn

#1

Corona Extra

Corona Extra

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glowworm2
Community Member
1 week ago

Poor beer. They had this name first.

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"At first, I only wanted to remake the most iconic logos (like Nike, Apple, Coca-Cola, and so on) but I soon realized that it’s not going to be that easy. I saw that some designs have the potential [to undergo such a transformation] and some don’t. So, I went on to search for more," Tovrljan said.

Jure did expect many people would appreciate the series but he had never thought that it would become this viral. "The amount of feedback I’m still getting is overwhelming."

In fact, brands are even asking him to make similar adjustments to their logos (including some from the series). "I’m also noticing that big brands like McDonald's are choosing to go down the same road," Tovrljan added. "I’m really honoured to be an inspiration to some of the biggest players in the industry."

#2

Olympic Games

Olympic Games

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Human #1,232,867
Community Member
1 week ago

Social distancing...

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The coronavirus has had an impact on Jure himself. "Of course, I was in shock when the outbreak began but I somehow managed to adjust to this new way of living. I work from home, go out as little as possible, but given that I have two 1-year-old boys at home, we're having the greatest time of our lives. Social awareness here in Slovenia is very high and I hope everything can go back to normal as soon as possible. However, I believe it’s going to take quite some time," he explained.

#3

Linkedin

Linkedin

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Lucka Rakowska
Community Member
1 week ago

Our future careers described perfectly

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#4

Nike

Nike

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Avery S Alberico
Community Member
1 week ago

The Nike company's evil twin brother

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#5

Starbucks

Starbucks

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Avery S Alberico
Community Member
1 week ago

How do we drink coffee with masks on?

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#6

Mastercard

Mastercard

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Lucka Rakowska
Community Member
1 week ago

Your health is priceless. For everything else is Mastercard

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#7

Nba

Nba

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Montana
Community Member
6 days ago

The new, sexy position of defence. 3 points!

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#8

The Us Open (Tennis)

The Us Open (Tennis)

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Awkward Manatee
Community Member
1 week ago

creative but sad

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#9

Target

Target

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Noemie Houtekie-N'Da
Community Member
6 days ago

All around me are walls no faces and Covid19 peoples.

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#10

United Airlines

United Airlines

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Tabitha L
Community Member
6 days ago

No Airline Bailouts!!! I know this isn't a political website, but the idea of airlines who treat customers as subhuman getting BILIIONS of dollars makes me sick. They got a huge tax break, and still charge for seat selection, checked bags, carry on bags, snacks, itinerary changes, wifi, water, etc. I'd rather see these companies fail (and I own stock in 3 airlines DGAF). Southwest is the exception to this. They are a decent company. I hope they survive.

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#11

Mobil

Mobil

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Bob Beltcher
Community Member
6 days ago

???

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