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I created a fake ad campaign mixing the codes of advertising and the clichés of the pessimistic end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat, and striking, this series of fake, funny posters make us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive print ads, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our dystopian life.

These clever ads can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net

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This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Tena Haramustek
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This photo was shot in Croatia in city of Zagreb! I'm so thrilled to see it here.

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Wil Vanderheijden
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Since this is in France: French cars don't need air-con. If it's too hot they won't start.

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Wil Vanderheijden
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Even your neighbour doesn't care about your new car. Especially if it's French. That'll be a rustbucket in one year.

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BusLady
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5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Unfortunately, some people don't have Air-Con. Or cars.

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Ben Smith
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5 years ago

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