I created a fake ad campaign mixing the codes of advertising and the clichés of the pessimistic end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat, and striking, this series of fake, funny posters make us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive print ads, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our dystopian life.

These clever ads can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net

#1

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Krystyna Chojnowska 11 months ago

I mean.. they nailed it.

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#2

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Daria B 11 months ago

Finally, peace at last!

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#3

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Night Owl 11 months ago

Ok, this one made me chuckle

#4

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Wil Vanderheijden 11 months ago

Since this is in France: French cars don't need air-con. If it's too hot they won't start.

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#5

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#6

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 11 months ago

Where is the end of the World, anyway? It's a globe.

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#7

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Wil Vanderheijden 11 months ago

Even your neighbour doesn't care about your new car. Especially if it's French. That'll be a rustbucket in one year.

#8

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#9

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 11 months ago

And we do! And we do! And we do! And we do!

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#10

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#11

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 11 months ago

So leave something behind that makes a difference.

See Also on Bored Panda
#12

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#13

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 11 months ago

Sometimes because it's cheaper.

#14

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#15

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 11 months ago

Unfortunately, some people don't have Air-Con. Or cars.

#16

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Kenny Kulbiski 11 months ago

Okay, this is getting a little redundant.

#17

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Ben Smith 11 months ago

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