I created a fake communication campaign mixing the codes of advertising and the clichés of the end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat and striking, this series of fake posters makes us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.


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In a world ruled by unbridled capitalism, and invaded by pervasive advertising, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our way of life.

This project can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net

#1

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Krystyna Chojnowska 2 months ago

I mean.. they nailed it.

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#2

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Daria B 2 months ago

Finally, peace at last!

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#3

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Night Owl 2 months ago

Ok, this one made me chuckle

#4

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Wil Vanderheijden 2 months ago

Since this is in France: French cars don't need air-con. If it's too hot they won't start.

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#5

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#6

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 2 months ago

Where is the end of the World, anyway? It's a globe.

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#7

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Wil Vanderheijden 2 months ago

Even your neighbour doesn't care about your new car. Especially if it's French. That'll be a rustbucket in one year.

#8

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#9

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 2 months ago

And we do! And we do! And we do! And we do!

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#10

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#11

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 2 months ago

So leave something behind that makes a difference.

#12

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#13

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 2 months ago

Sometimes because it's cheaper.

#14

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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#15

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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BusLady 2 months ago

Unfortunately, some people don't have Air-Con. Or cars.

#16

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Kenny Kulbiski 2 months ago

Okay, this is getting a little redundant.

#17

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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Ben Smith 2 months ago

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