50 Times Marketing Specialists Stepped Up Their Game And Surprised People With These Cool Outdoor Adverts
InterviewAh, advertisements. They can be the bane of our existence when we’re simply trying to watch a video on YouTube or listen to Spotify without paying for premium, but sometimes, when they’re expertly done, ads can actually enhance our experience in a specific place.
Below, we’ve gathered pics of some of the most brilliant outdoor advertisements that the Swedish company Havelle has shared on their Creative Advertising Instagram account, to show you all just how fabulous ads can be. Keep reading to also find a conversation we were lucky enough to have with ad expert Tobbe Christell from Havelle, and be sure to upvote the campaigns you wouldn’t mind stumbling upon in your own city!
More info: Instagram | Havelle | TikTok
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That is something that I would like to try. My friend in Japan has shipped me various flavours of Kit Kats over the years: green tea, caramel, summer ice cream, amazake, strawberry. There were others, but I can't remember them all. I was too busy eating them. LOL
Load More Replies...Do a whole series around the park with at least one of them showing giant (or small) teeth marks from someone taking bite.
This can't have been in the US, it would have been stolen in about 5 minutes
Omf that's adorable AND good for the environment while also having a pun involved. This should be #1
...and also raising awareness for ocean pollution in the process. Pure genius.
Load More Replies...This would make sense , BUT, waste should not be turned into other waste. It will be thrown into the trash again eventually . Make it last 🙂
they took plastic out of the ocean and turned it into a toy
Load More Replies...Judging by the bottom right corner, I have to assume they got lost in Ikea.
Okay, but as a 4x4 pizza... that should be a veggie(?) slice, not a pepperoni... that bothers me greatly. 😅
It sometimes seems like we’re inundated with advertisements everywhere we go: online, in apps on our phones, during podcasts we listen to, on billboards off the highway, on the train... The endless stream of commercials never seems to end. So most of us have become experts at completely blocking out all of the ads we encounter (although it’s hard to ignore the ones that pop up on Instagram for products we were just discussing five minutes prior…). But every now and then, we come across advertisements that are so brilliant we actually want to engage with them, and that’s what the Creative Advertising Instagram account is all about.
Run by the Swedish company Havelle, this Instagram account puts the world’s best outdoor ads in the spotlight. From beautiful billboards to giant cartons of milk, these ads are sure to grab the attention of anyone passing by and inspire those working in marketing to up their game. To learn more about all of these fascinating ads, we reached out to Tobbe Christell at Havelle, who was kind enough to have a chat with us about why it’s so important to be creative and innovative when it comes to advertising. “What the public remembers best is when the advertisement stands out and leaves an impression,” Tobbe told Bored Panda. “It's simple psychology - you learn best and remember the impressions you value best.”
Lol. “This ad was endorsed by Kurichfield Funeral Home.”
Load More Replies...IM TEXTING GRANDMA! SHE DIED FIVE YEARS AGO AND OH SH** SHE SAID SEE YA SOON
"Drive N Text, UB Next" - the signs the government put up along roadsides around here.
I wonder if they had to get permission from Johnnie Walker to actually use that in the sign?
"This is the best ad I've seen." "This is the best ad you've seen... so far."
Imagine getting stuck in this it would look like you were being eaten
It took me a second look to realize that the top picture was the view going down.
It has doughnuts, it's the best ad, even if it's not an advert for doughnuts, it has them there so it's the best. Also the concept is really cool
We also asked Tobbe to shine some light on what he thinks makes for a great outdoor ad. “First of all, the advertisement must be created to attract attention,” he says. “Once you have the attention, a humorous element is what always gets the most attention. People love to spread humorous elements and are happy to take pictures of this and spread it.”
“Recently, we assembled a solution for SkyShowtime with 3D produced Minions in Stockholm, Sweden,” Tobbe went on to note. “Of all those who passed these, 12% took a picture of the Minions, which is proof of how much value a creative campaign creates. Of course, good documentation is often important to get good viral spread.”
Tobbe also told us about a "rather simple solution" that was created in Singapore for McDonald's, where customers could literally scream for ice cream to receive a free cone. He shared a video of this ad, featuring some amused customers who tried it, on the Creative_ads TikTok, and it quickly received 9.5 million views.
The best part of the muffin is the muffin top, no one can fight me on this.
Indeed which is why I eat the bottom half first saving the best for last
Load More Replies...Inaccurate, it would have landed frosting side down even if it is a thin line of frosting
Muffins are healthy, so if you get a cupcake, just lick off the icing, and you have a muffin, and muffins are healthy.
In case anyone is wondering, this is to advertise Sky Broadband here in the UK. They’ve always used characters from animated films that are about to be shown on Sky Movies.
It’s a delivering snack service that you can get and you can get candy, chips, and more. I love it. But yea, that’s what Gopuff is
Load More Replies...Funny... but it makes me hungry for MACDONALD'S fries.
Yeah, this makes me want McDonalds not Wendy’s.
Load More Replies...comments section making me feel like i might be in danger 😳💀
Yeah, MD fries are cold and limp. Not as bad as KFC, which always amazes me (how can you screw chips up THAT badly?!)
I want my burgers plain. If I order from Wendy's, I click that button, which the workers ignore. If I get McDonald's, I get my burger plain. In the year and a half I've been out of prison, McDonald's has given me a regular sandwich twice. I ordered Wendy's three or four times over the year and a half, because accidents happen. I've never gotten my burger plain, as I've ordered it. Guess which one I use.
I won’t pry… but I’m assuming you were a cat burglar.🐈⬛🐈⬛🐈⬛
Load More Replies...Wendy's Twitter account is one of the only reasons Twitter is worth keeping around at the moment TBH. If muskRAT tried to mess with them... it'd be all over.
Tobbe also shared some of the don’ts advertisers should keep in mind when it comes to creating effective outdoor ads. “The advertiser should avoid overly complicated solutions and messages, a lot of text and low contrast,” he says. “Outdoor advertising - whether it's just printed posters or a more creative solution - needs to be simple and quick to understand.” And when it comes to what he decides to share on the Creative Advertising Instagram account, the expert told Bored Panda that he typically finds the campaigns on his own, but will occasionally showcase fun ads that followers send his way.
Y'all laughing but look... I'm a 36 y/o white woman that's just been told I may have an incurable cancer typically seen in black men over the age of 70 so.... maybe listen to the sign. 🙃
I have an upcoming medical exam. Wonder if they'll ask me about floppy disks.
We as adults often forget how we used to be as kids. We would take a simple stick and imagine it as: a magic wand, a flying broom, a sword, a gun, a snake, airplane etc etc etc. Just imagine what kids can see in colourful bottles
like me putting water in a pot for no reason and calling it soup :)
Load More Replies...I'm reminded of this when my kids ask if the tide pods are candy at the store. It's a nice reminder why I don't buy tide pods
This is clever. When I was a child I was a goody-goody, never touched anything I shouldn't. So when I got older, I couldn't understand why they'd be attracted by medicine bottles or the stuff under the sink or in the shed/garage.
When I was a kid, poison warnings on labels was a skull and crossbones icon. From an adult POV, this was sufficient warning. But to kids, it was pirate food.
We were curious about some of Tobbe’s personal favorite ad campaigns that Havelle has worked on, and he shared some of the most eye-catching examples with us. First, he mentioned a Halloween ad for Fanta. “Together with a digital billboard, we projected a film that integrated with the content on the billboard,” Tobbe shared. “Fanta and FilmicArt created amazing animated scary Halloween elements that fought to take their Fanta from the digital screen. This campaign won gold in the American Obie Awards and has received a fantastic spread.”
Photoshopped it because why not Screen-Sho...00-png.jpg
Please don't ever text and drive, or internet and drive. You are operating a 1000 kilo missile that can kill people or give them physical problems for the rest of their lives. You shouldn't operate a car if you can't do it in a responsible way. You don't have the right to put my loved ones at risk, because you want to quickly check some messages.
Yes, but there so much tech inside the newer cars now, people are doing everything but paying attention to driving.
Load More Replies...Are you allowed to speak on the phone when driving in the US? I'm always seeing people in documentaries do it.
I don't know about the rest of the US, but it's illegal to do anything on your phone in Texas (note that a hands free call is ok). However, I still see people talking and texting while driving on a daily basis. And yes, I stay far away if I notice lol
Load More Replies...Samsung goes through lineup changes more often than a damn music group
I have had a z flip3 for 1-1/2 years and still love it and would buy it again.
Very cool! But, it looks like you would slide off the glassy surface!
Tobbe also told Bored Panda about a brilliant ad that Havelle helped Reebok create, featuring a “ZPump 2.0 Speed Camera”. “Those who ran faster than 17 km/h past the outdoor board with a built-in speed camera unlocked one of the boxes in the board and had the opportunity to collect a pair of Zpump 2.0 shoes, free of charge,” he explained.
Next, Tobbe shared about a hilarious ad for Adobe that Havelle worked on. “With over 12.5 million views in 4 days, Adobe's film ‘Photoshop Live – Street Retouch Prank’ is one of the biggest viral successes ever from a commercial actor in Scandinavia. In the film, we see retouch artist Erik Johansson showing off his skills to a surprised audience at a bus stop. The purpose of the film was to attract as many people as possible to want to watch the Creative Days Nordics event on Adobe's live stream.”
His eyes always open, always following your every movement. The townspeople live in fear of the sleepless terror that is Mario.
Load More Replies...I still get that look on my face whenever I hear an ice cream truck passing by xD
It would be so cool if you could actually pick those. I doubt it, but it would be cool.
Are you allergic to lemons or something? That would suck
Load More Replies..."Skip Intro" is one of the greatest technological advances of this century. Already there are people who don't know how recent it is and can't believe we didn't always have it. People will begin to forget its literal meaning and use it as a kind of historical benchmark, as in "Old? So old he's pre-skipintro."
Havelle has also worked on a genius, interactive campaign for H&M. “We developed a panel with frosted glass, which encased samples from the new Isabel Marant H&M collection,” Tobbe explained. “The call-to-action was clear: to tweet #LookNBook, which promptly revealed the garment from the collection for several seconds. If the product was to their taste, they could reserve the item. As a result, there were 1,658 tweets with the hashtag ‘LookNBook’.”
Really cool as a sculpture, but TERRIBLE as an advertisement, since it doesn't really indicate what it is supposed to be advertising.
I didn’t know this was in London?! I would have definitely gone to see it, I love those games!
My favorite kind of popsicle growing up was the orange cream one, this is amazing creativity nonetheless
"Orangsicle," "Creamsicle" or "50/50 bar" depending on where in the US they were sold -- I still crave them. The sodas are delicious, too.
Load More Replies...Not a good ad. I have no idea what it means or what it's an ad for.
There have also been some fantastic advertisements from Havelle for films and TV shows. “The Rain is about a storm and rain that contains a virus that infects the population,” Tobbe shared. “We created a mural, where the message ‘SURVIVE’ only became visible when it rained.”
And if you’re a fan of Star Wars, you would love what Havelle created for The Book of Boba Fett. “Before the premiere of Boba Fett on Disney+, we produced the world's largest helmet and mounted it on a facade in Stockholm,” Tobbe told Bored Panda.
I think that's about 38 reasons to refresh yourselves in Eurasia or Canada.
On a hot day nothing's better than an ice cold Co-Cola as Daddy used to call them. Specifically the old six-ounce size in those heavy green glass bottles from back in the day.
And so cold slush starts to form when you pop the top
Load More Replies...Things that wont take off in Antarctica, Alaska, Greenland and Russia for $200
Beer is actually healthier (in moderation, obviously). Beer has no fat and no sugar, while a pint of cola has 39g of sugar. Beer has fewer calories and carbs, and half the glycemic index of cola. Beer provides you with thiamin, riboflavin, niacin, vitamin B-6, folate, and vitamin B-12; cola has none of these.
Nikki, I'm sold. A 6-pack was just added to my luscious shopping list.
Load More Replies...Not a coke fan, but what happens in the winter when the temp says 40 or lower? Still want an iced drink?
When it's "40 or lower," they buy the same sign in the S. or Southwest...or any islands. Don't pity Coke. NYC saw its 1st snow 2/1/23 ending 328-day snowless streak [was 0.6 inches] & none since. Climate change is just giving Coke more & longer biz.
Load More Replies...cola does not refresh - the first give you that "Ah" feeling . after that it's just a sugary syrup of yuk
I wouldn’t climbed the wall and just go crazy in there with my brother ofc
Why am I thinking that she looks like Christi Lukasiak💀(the girl in front of it)
Someone save that woman, quick, she's gonna be grabbed and she's gonna die!
Havelle even got creative when crafting an ad for Shazam! Fury of the Gods. “On a facade next to a digital billboard that partly showed the trailer for Shazam and partly other advertisers, we projected the character Shazam patiently (and a little bored) waiting when his trailer wasn't shown,” Tobbe shared. “But when his trailer appeared on the screen, he was extra happy.”
If you’d like to see more of the brilliant and creative ads Havelle has had a hand in putting out into the world, be sure to visit their website right here!
Oatly are always funny! Their packaging always has nonsensical stuff, bad puns etc
ikr thats why i love them and also cause im allergic to cow milk and possible almonds
Load More Replies...I've said it before and I'll say it again: YOU CAN'T MILK AN OAT! You're just drinking soggy oat water! Same for almonds! Stop the insanity people!
But both oat and almond milk are still tasty, (Though I have issues with almond production) let people enjoy things. Why are you so obsessed with a bovine's mammary glands? What is wrong with you???? Stop the insanity people!
Load More Replies...Nice idea, but you've taken away the seats for the weary travellers....
Cool, but what's with the... chairs shaped like some combination of a urinal and a cereal bowl?
Okay... but this one makes me laugh. Not the message. But the image. Like "Oh no, the children crashed one of their hot wheels through a stock photo again! What ever shall we do? Laugh hug smile!" Interesting concept, poor execution. 😂
I can't remember where I saw this one but I was on the highway in NM. The guy to the left of me almost ran me off the road while looking at the billboard. It was an interesting concept but it almost caused a lot of accidents.
This list just goes to show that even ads can be an art form! We hope you’re enjoying viewing these brilliant campaigns, pandas. Be sure to upvote the ones you find most creative, and feel free to share in the comments about the best outdoor advertisements you’ve ever come across. Then, if you’re interested in checking out another Bored Panda article featuring some of the best ads of all time, you can find that piece right here!
Tlou is my all time favorite game and I had high expectations for the show, was not disappointed. Great ad.
Embarrassingly, I’m that pushover that upgraded each version when the remade/remastered. Did the same with Persona5. Some games are just that good.
Load More Replies...I don't either. I assume "Ruinair" is a parody of "Ryanair" but beyond that I'm flummoxed.
Load More Replies...Don't forget the Kardashian-Jenner clan, they are probably royalty there.
Load More Replies...Boscombe Beach in Bournemouth!!! This is our local beach and we LOVE our local Jimmy's Coffee!!!
Looks like they used cheap glue & the wind tore the fabric ad from its moorings.
Load More Replies...Poor sight and not being able to write correctly (whether that is being illiterate, having dysgraphia, or something similar), are two different things, though.
Load More Replies...I think so; it's supposed to look like your tray of tiles you'd have when playing Scrabble(tm).
Load More Replies...Playing Scrabble is like playing darts when you're really drunk, it's all good fun until someone loses an "I" .
But it's OK Sophia, because you've got time to correct it while you're WAITING for the bus!
Load More Replies...Is that what they're advertising? I have no idea... ¯\_(ツ)_/¯
Load More Replies...Bruh... It's Stranger Things. A portal to the Upside Down. Does anyone else see this???
Great storyline and amazing machine designs. But It's sad we will probably never hear Sylence iconic voice again or get a satisfying resolution now that Lance Reddick has died. He really made Sylence a presence.
Load More Replies...Haven't had a chance to play the games yet, they are on my list lol great ad though
Give it 5-10 minutes where I live, and then we’ll see (spoiler alert: it won’t be.) The REAL thing we need to focus on is: what tf is the creepy shadow demon behind Mr. Clean supposed to represent??
Load More Replies...So Mr. Clean in Spanish is Don Limpio. I'm Germany he is Meister Proper (master proper)
It used to be Mr. Proper until a few years ago. They change it to something more Spanish sounding
Load More Replies...This is found in Bukit Bintang, which is the main shopping and entertainment district of Kuala Lumpur, Malaysia, for it's 40th anniversary.
I was there. In fact, I will be there again soon i.e. I work nearby XP
Load More Replies...Yeah, that's about as full as they're fry boxes are too... can fit a large in a small sleeve if you shake it.
With my luck, my fries would stop right in the middle of the street.
It's hard to tell if the one on the left is horrified or intrigued by the one on the rights clothes getting blown off.
Imagine living in that apartment building and having the back of this as your view
I assume the steam/smoke actually smells like KFC…imagine smelling that all night!
Load More Replies...Sine1 created a chemical to smell like chicken? And will sell it as perfume? Why do ppl wear perfume anyway? Soap works better.
Load More Replies...Not just asthmatics but COPD ppl & other diseased-lung ppl + healthy ppl who live in brown bldg + other bldgs in neighborhd need to communally complain to town's environmental protection agency. If it does nothing, then sue for dirty smoke coming into their apts. Even w/windowsclosed, smoke comes thru air-condition system, vents, cracks in walls, &c. Sue the crisp off their chicken.
Load More Replies...We have a bakery next to our business. We have never complained and never will. Love the smell
Bakery would be a nice smell. Some people say that smell in a house for sale persuades people to move in there!
Load More Replies...This would be a really big problem if the steam smells like fried chicken!!! 🤭🤭🤭😉👍
reminds me of the cigarette ad in Times Square. Also, is that Ronnie Reagan? camel-ciga...50f1b8.gif
This billboard fascinated me long ago as a kid. It blew perfect smoke rings when there was no breeze.
Load More Replies...Was this before or after they were busted for fraudulent software in their cars?
Yeah, I was gonna say, who still really trusts VW's claims like this?
Load More Replies...Now that Germany has dismantled its nuclear reactors, this is more misleading than ever.
One time my husband ordered contacts on line which were shipped using DHL. They started out in Utah then traveled to upstate NY then they went down to Texas for a two week vacation then came back to New York but all the way out on Long Island and then they finally came to me in Western Long Island. They traveled more than I ever have.
Oh, it's DHL - Deutsche Hinterhof Logistik (German Backyard logistics)
WHAT? IT WASN'T ME OFFICER!! I GAVE UP MY WAYS YEARS AGO!! I SWEAR!! PLEASE!! YOU CANT SEND A 14 YEAR OLD TO PRISION!! I'LL BE GANGED UP ON AND TATTED UP!! MERCY!!
Load More Replies...Copyright infringement right there, buddy. Frank's and I demand an apology.
Load More Replies...That is WAY too creepy! Imagine living in one of those apartments. It looks like the forearm is blocking some windowws.
It's the balcony with the blue spot, where the hand is reaching, that's bothering me more.
Load More Replies...Not sure, but must be related to Japanese artist Yayoi Kusama
Load More Replies...I can't tell if... The fan is so powerful it blew the car over or... The fan is that good, even the car can't resist rolling over to cool it's belly down
Look at our green sign and think 'earth friendly'. Do NOT look in our dumpsters full of one time use waste.
whopper whopper whopper whopper junior double triple whopper
Load More Replies...Whopper, Whopper, Whopper, Whopper Junior, Double, Triple Whopper Flame-grilled taste with perfect toppers I rule this day Lettuce, mayo, pickle, ketchup It's okay if I don't want that Impossible or bacon Whopper Any Whopper my way You rule, you're seizin' the day At BK, have it your way
who remembers the old McDonald's ad "double double cheese cheese burger burger please!" ? imagine that for this one!!!!
My house gonna look like this idc what anyone says this is great
Glad I never saw this locally. Our subway stations are scary enough. No point mixing the fake blood with the real thing just to get our attention.
Buy why red? it looks creepy as hell. Suid games has so many colors to choose from.
I can lift the tea pitcher out of the fridge, and the hospital mattresses when I clean. I'm quite content, thank you.
I’m more interested in the bi-level parking. Haven’t seen that before.
They're all over Manhattan. Which is why parking attendants ask yr time of return. If you're en route to work, u won't p.u. your car for 8+ hrs so will probably be sent to top level. Vuitton wall is ultra hideous, as is its luggage. Can't create new design since 1896? Canvas is anachronistic~~new covering available in past 125 yrs.
Load More Replies...Some upscale apartment buildings in Milan, Italy, have individual underground parking garages, that allow stack parking of two cars. The mechanical ramp, in such a small space is a modern marvel !
We've all seen U.S. presidential candidate Mitt Romney's private elevator to stack cars in his garage in one of his 4 houses when he ran against Obama for prez in 2012.
Load More Replies...What's ritzy about apt bldg? W/small stuffy windows that bring in little light? And no view? Manhattan's luxury bldgs all have wall-to-wall windows [from ceiling to a.c. /heat "radiator"...some windows extend to flr & behind radiator cover]. Vuitton decided to pollute his luggage~~to deter counterfeiters~~w/LV initials. Who the hell wants "LV"s plastered all over the side of their bldg?
It's the thing in the Super Mario game, probably a way to promote the movie
Load More Replies...Hey, lets just delete the view for an entire apartment block. Great idea.
There are no windows on that side which means it was probably next to another bldg which got razed. So they beautified drab gray-concrete wall. Perhaps they'll paint a prettier ad,
Load More Replies...dang. that explains why it took dad so long to get back! that must be heavy!!
I like the huge milk carton but i have to say that it is quite the impediment for pedestrians.
Not really it is actually set next to a corner formed by the loading zone parking space (if that's what yellow curb means where ever this is) the pedestrian on our left is actually in the street. It is on a nice wide sidewalk with some scooters parked in front of it and plenty of room for pedestrians on the right side of our screen
Load More Replies...This is pretty cute actually. Families would love a McD's themed playground.
Kids would luv it...educated parents never take their offspring to fast-food joints. No1 knows what they put in their food [They now must print but who tests its veracity?] except it's full of fat.
Load More Replies...Halloween? You can read the list of ingredients any time you choose.
The only reason I can imagine for taking a selfie with an advertisement would be if I had created the ad myself.
I watched it this Saturday with a friend- loved the lil chonky dragon, even though it was only there for a lil bit. (Also my friend and I found the druid to be cute- anyone else?)
For the people who think this is made badly, or looks nothing like a dragon. It's a reference to a scene in the movie
Lil adorable chonky… who tried eating the main cast, but he ate some bad guys so…
Load More Replies...'it's me boy the ps5 speaking to you from inside your brain...' was a great meme though.
Load More Replies...I don't know... what if a small plane pilot in distress decides that it is a good place to make an emergency landing? These stones in the middle will kill them for sure.
Jimmy Kimmel said we should use Tucker for the male equivalent of Karen. Named after liar Tucker Carlson. Let's retire Kevin...Tuck's more of an eff-up.
Load More Replies...Too bad that the product couldn't keep up with the marketing on this one
I have no idea what this means. I googled it and still don't know. Could you explain it to me please?
Load More Replies...
