Slovenia-based creative director Jure Tovrljan has reimagined famous logos to make them reflect the difficulties of social distancing.

Tovrljan started the creative design project about a week ago when all of his social feeds were flooded with cheap memes about the coronavirus pandemic. "It all [began] when I was looking at the Starbucks logo," he told Bored Panda. "I was wondering how the iconic mermaid would look like with a mask."

After he realized his vision, Tovrljan decided to continue working on the logo ideas.

More info: Behance | Dribble | LinkedIn

#1

Corona Extra

Corona Extra

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glowworm2
Community Member
1 year ago

Poor beer. They had this name first.

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"At first, I only wanted to remake logos from famous brands only (like Nike, Apple, Coca-Cola, and so on) but I soon realized that it’s not going to be that easy. I saw that some logo designs have the potential [to undergo such a transformation] and some don’t. So, I went on to search for more," Tovrljan said.

Jure did expect many people would appreciate the series but he had never thought that it would become this viral. "The amount of feedback I’m still getting is overwhelming."

In fact, big brands are even asking him to make similarly clever logo adjustments (including some from the series). "I’m also noticing that big brands like McDonald's are choosing to go down the same road," Tovrljan added. "I’m really honored to be an inspiration to some of the biggest players in the industry."

#2

Olympic Games

Olympic Games

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Human #1,232,867
Community Member
1 year ago

Social distancing...

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The coronavirus has had an impact on Jure himself. "Of course, I was in shock when the outbreak began but I somehow managed to adjust to this new way of living. I work from home, go out as little as possible, but given that I have two 1-year-old boys at home, we're having the greatest time of our lives. Social awareness here in Slovenia is very high and I hope everything can go back to normal as soon as possible. However, I believe it’s going to take quite some time," he explained.

#3

Linkedin

Linkedin

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Lucka Rakowska
Community Member
1 year ago

Our future careers described perfectly

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#4

Nike

Nike

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Avery S Alberico
Community Member
1 year ago

The Nike company's evil twin brother

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#5

Starbucks

Starbucks

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Avery S Alberico
Community Member
1 year ago

How do we drink coffee with masks on?

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#6

Mastercard

Mastercard

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Lucka Rakowska
Community Member
1 year ago

Your health is priceless. For everything else is Mastercard

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#7

Nba

Nba

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Montana
Community Member
1 year ago

The new, sexy position of defence. 3 points!

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#8

The Us Open (Tennis)

The Us Open (Tennis)

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Awkward Manatee
Community Member
1 year ago

creative but sad

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#9

Target

Target

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Noemie Houtekie-N'Da
Community Member
1 year ago

All around me are walls no faces and Covid19 peoples.

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#10

United Airlines

United Airlines

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Tabitha L
Community Member
1 year ago

No Airline Bailouts!!! I know this isn't a political website, but the idea of airlines who treat customers as subhuman getting BILIIONS of dollars makes me sick. They got a huge tax break, and still charge for seat selection, checked bags, carry on bags, snacks, itinerary changes, wifi, water, etc. I'd rather see these companies fail (and I own stock in 3 airlines DGAF). Southwest is the exception to this. They are a decent company. I hope they survive.

Steve Cruz
Community Member
1 year ago

No Bank or Wall St. bailouts, either!

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Kathy Davis
Community Member
1 year ago

What about the people? Gate agents, ramp, food service, flight attendants? I'm a FA with a major airline. Our newest hires are really struggling. We treat passengers with a smile and try our best to make your flight enjoyable. We NEVER charge for water. An bailout as been directed to the employees and not the company. Our CEO and Pres are taking no salary. We have 70,000 employees how are facing uncertainty and not sure they will have a job when this is over. Please remember there two sides to every story. Be safe.

Tabitha L
Community Member
1 year ago

Airline employees are in the same situation as everyone else. Why should airlines get bailouts when restaurants, hotels, daycares, bars, shops, hair salons, etc aren't getting one? Airline employees will get a govt check, just like everyone else. Airline employees can file for unemployment, just like everyone else. Airlines have billions of liquid assets. If they aren't using it to pay their own employees, that is their choice.

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Curious Cat
Community Member
1 year ago

Airlines did share buy backs to pay their fat cat execs.. and have nothing saved. let them fail and consolidate.

Bob Beltcher
Community Member
1 year ago

If they don't merger with someone first

Meyer Weinstock
Community Member
1 year ago

Well, we already know that United pulls doctors off flights, even when they have medical emergencies... -Dr M

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#11

Mobil

Mobil

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Bob Beltcher
Community Member
1 year ago

???

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