Science World museum in collaboration with Rethink Canada created a series of brilliant ambient and billboard ads dedicated to promoting science in Vancouver. One of the most eye-catching ones was probably the 6000$ worth of billboard covered in pure gold with the words “2 oz. of gold can cover a billboard”. Two ounces may not sound like a lot, but just in case, Science World hired two guards to look after it day and night…
Posts Tagged ‘advertising’
Jody Xiong from DDB China created a very impressive outside installation on the the pedestrian crossings in China in order to demonstrate how choosing walking over driving actually helps the environment. They put massive white canvases with drawings of bare trees on the pedestrian crossings in 15 different cities of China. On both sides of the sidewalk they left huge sponge cushions soaked in green environmentally-friendly paint. Every time a person crossed the street, the paint got on his/her shoes turning their footsteps into leaves.
Continuing our previous collection of creative billboard ads we handpicked another wonderful list of clever billboards. This time it was much harder, but we’ve done our best to find the best examples. So without further ado, here are 30 more creative billboard advertisements.
We have already featured some beautiful cut-away leaf art by Lorenzo Duran before, and now I came a cross a very similar ad campaign by Legas Delaney for Plant for the Planet. The aim of the campaign was to show leaf’s ability to absorb CO2. At first I thought the idea of leaf cutting was borrowed from Duran, however after looking at the credits I realized that the artist was actually working on this campaign.
Hey Pandas, are you ready for another dose of creative guerrilla advertising? We’ve handpicked another awesome collection of guerrilla marketing examples that we are eager to share it with you. So put aside your bamboos, and prepare yourself for some serious inspiration!
Companies may use billboard ads to reach a specific location based audience, but in the end reach millions of people here on the Internet. Here are 33 amazing examples of unusual and creative billboard ads that actually managed to do that.
While serious companies rarely rely on tear-off advertising, it must be the most often used and wide spread advertisement types among common people since the invention of telephone. Usually, it’s just a plain white paper with tear offs containing contact information. However, today we want to show that even the most boring communication medium like tear-off advertisement can be used in such a creative way that those ads can end up on thousands of websites around the world and reach much bigger audience than than initially expected.
Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and even after 500 this rule is still widely used in design and advertising. It may sound a bit contradictory, but simple things often require much more brain power to create than the most complicated stuff. And it always strikes you when something completely simple is capable of conveying so much more than you expect. Without further talks, let’s take a look at 26 most creative and clever examples of minimalist advertising.
The main difference between street art and street advertising is that one can lead you to jail, while another can even earn you money. Which one you choose is up to you, but from marketing point of view, street ads have a lot of benefits.