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17 Creative Double Page Magazine Ads

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Today, let’s take a closer look at magazine advertising. You can consider it as more focused, therefore more expensive, alternative to newspaper advertising. Magazine advertising not only allows you to reach highly targeted audiences, as you can choose magazines that specializes in topics of interest to your audience but also tends to have a higher reader involvement which means that more attention is being paid to your advertisement.

Also, you shouldn’t forget to make use of a better print quality, which is more suitable when advertising premium products. Finally, magazines have a much longer life compared to newspapers which are usually thrown away the same day they are bought. However,  long lead times means you have to make plans weeks or months in advance. The slower lead time also increase the risk of your ad getting overtaken by events, and is also considered to be bad for rebates.

Today, when a single person sees about 3000 ads each day, and we are becoming more and more blind to advertising, companies must find new and creative ways to catch consumer’s attention. If you are having a hard time coming up with new ideas, or you are just a bored panda looking for some inspiration – this collection of 21 Creative Double Page Magazine Ads should really help you!

Greenpeace: Tree

“Deforestation continues with the turn of a page” (Advertising Agency: LINKSUS, Beijing, China)

Adidas: Forever Sport

Advertising Agency: unknown

Macboook Pro

“Ultra Thin” (Advertising School: SVA New York, USA)

Wonderbra: Magazine

Advertising Agency: unknown

DHL International Courier Service

Advertising Agency: Shanghai J&J Advertising Co., China

Arcor: Bubble Gum

Advertising Agency: Leo Burnett, Sao Paulo, Brazil

Depilatory Strips: EPILDOU

Advertising Agency: Lg2, Quebec, Canada

SulAmerica Health Insurance

“SulAmerica prevents you from doing the same with the resources of your company.” (Advertising Agency: MPM Advertising, Brazil)

Hawaiian Tropic: Enjoy The Sun

Advertising Agency: Grey, Stockholm, Sweden

Clinique: Lashes

Advertising Agency: WE Marketing Group, Shanghai, China

Ikea: Sliding Wardrobe

Advertising Agency: 303, Perth, Australia

Repromed: Don’t Waste Your Sperm

Jamshop has created a cheeky DM piece to complement their existing national print and online campaign in an effort to recruit sperm donors for Repromed, Australia’s leading infertility clinic. Unsuspecting potential candidates received the popular men’s magazine FHM, only to discover that some pages appeared stuck together. Blokes were lured into pulling the sticky pages apart, revealing a full page pic of an attractive lingerie model and a message. An interactive website linking back to Repromed challenged the men to see if they had the “goods” to become an eligible sperm donor. (Advertising Agency: Jamshop, Adelaide, Australia)

Tide: Put Stains Back Where They Belong

Post it glue was used to give the impression that icecream and tomato sauce from a hotdog had stuck to the shirts of people on the opposite page. By the time the page was opened however the stains were back on the icecream and hotdog. (Advertising agency: Leo Burnett Mumbai)

Project: AHON

The project shows how a donation for building homes for typhoon victims also helps the advertiser through Project AHON. Media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross. (Advertising Agency: BBDO Guerrero \ Proximity, Philippines)

WMF Knives

Advertising Agency: Leo Burnett, Bangkok, Thailand

NHA Xinh Furniture

Advertising Agency: Grey Group, Hochiminh City, Vietnam

Miradent Dental Floss

Advertising Agency: Philipp und Keuntje, Hamburg, Germany

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  • VB

    The agency for the Epildou ad is Lg2, Quebec, Canada

  • http://twitter.com/joachimschulz Joachim Schulz

    Why don’t i see such ads in my magazines? Some of them here are almost art and deserve my attention…not like the rubbish i usually get.

  • TC

    Yeah!! Why don’t I see these type of ads in my magazines!!! These are great and just soooooo creative! My favorite ones are the MacBook Pro advertisement and the STYX underwear advertisement. Some of them are so funny and like Joachim said it is so much better than “the rubbish I usually get.”

  • http://www.suncopy.com.au Rick

    Talk about thinking outside the square! So creative and innovative and after seeing such a clever marketing campaign, you tend to always ‘remember’ that particular ad. I still have ‘Mrs Marsh, it does get in’ (Colgate advert way back) still stuck in my head. We all hated that ad because it was so annoying but we still all talk about it today, how clever was that campaign, Makes you think! Well done to all these talented people out there that make adverts today so fun and interesting!

  • http://cukri.tumblr.com/ cukri

    Oh I like these!

  • http://profiles.google.com/jitter.garcia Jitter Garcia

    These ads are so great! Yes I agree that we probably wouldn’t see very many ads in America because some people might be offended by the exposed body, but it is definitely an effective marketing tool. I especially like the Wonderbra ad; It shows exactly how it works and how it’s an affective product. Cool!

  • gaby

    mui bueno me gusta esta pagina !!:)

  • http://koowie.com Koowie

     I don’t know.  Greenpeace ad looks like a waste of two pages to me.

    • Kokoni

      Totally agree! I mean it’s supposed to be ‘green’ and there they are… wasting paper, I wonder if they’re plain stupidn and don’t really care? I mean, the advertisement did work for something, even if it goes against all that’s logical. They just lost credibility to me…

  • Rezaatashi

    Good stuff

  • Anonymous

    Life is about a lot of different things to different people. However, there is a common thread with all of mankind: reproduction. Our enjoyment of it is to ensure the continued activity; those who do not find enjoyment in it have normally suffered a trauma of some sort that has made it undesirable (including brainwashing into a belief that humans should not enjoy their bodies nor the bodies of our species). 

    If I had to pic between a “perverted” society that enjoys human sexuality and a “perverted” society that enjoys human suffering…I’m going for the sexuality…

  • Lo

    The Hombre and Repromed ads were just nasty

  • Bailey Yelle

    It doesn’t justify what they did just because it “proved a point”. Really stupid move on Greenpeace’s part.