Working that pitch-perfect shot is all about striking a pose. But one fashion giant seems to have taken this idea a little too literally.

Known as a serial offender in weird and controversial fashion choices (read about it in our previous article), the Spanish clothing retailer Zara is leaving everyone baffled again. When someone pointed out how weirdly their models are posing, shoppers started wondering what the heck these girls are doing. From a woman crouching on a stove to another levitating in the air like Spiderman, it seems like someone was tryin’ a tiny bit too hard. Whether Zara seeks to attract a niche customer or is playing it "too cool for school" remains largely a mystery.

#1

Weird-Zara-Model-Poses

x_nyambush Report

Hans
Community Member
9 months ago

Long toes I notice.

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#2

Weird-Zara-Model-Poses

zara Report

Lekha Kosuri
Community Member
9 months ago

What are we buying.. that face?

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#3

Weird-Zara-Model-Poses

CourtsChorus Report

Noez 🇸🇪
Community Member
9 months ago

Me, when there's a scary bug on the floor.

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The fashion giant Zara is a part of the Inditex Group, which in 2019 reported a sales growth of 7%, setting new records for revenues, profits, and cash. Inditex’s portfolio includes other successful fashion brands like Massimo Dutti, Pull & Bear, Bershka, Stradivarius, and more. However, Zara stands out as a particular leader in the pack. It was ranked 29th on global brand consultancy Interbrand’s list of best global brands and surpassed the Swedish giant H&M.

The secret to Zara’s success has to do with its strategy to go hand in hand with rapidly changing fashion trends with virtually no delay. According to Who What Wear, one thing Zara will never do is produce or design the same garment twice. When the product sells out, it’s never going to be remade in the exact same fashion. However, you can spot the same materials, patterns, and decors drifting from season to season, one collection to another.

#4

Weird-Zara-Model-Poses

melissaar_ Report

Hans
Community Member
9 months ago

You had one job, lady.

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#5

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GrrlGhost Report

Adam C
Community Member
9 months ago

Because you can't touch these

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#6

Weird-Zara-Model-Poses

amesh1985 Report

Adam C
Community Member
9 months ago

The new yoga pants?

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Zara releases new products about twice a week, which makes it always appealing to returning customers. But imagine how the photo studios are hustling to create the shoots you see on the site. Yes, those odd ones too.

Fashion editor Lauren Eggertsen, who visited Zara’s headquarters to learn how it functions, said that “there are 15 studio sets where all the magic happens, and each of them is accompanied by its own team (photographer, stylist, etc.).” There are many different stylists working to create the fresh and innovative looks to sell on Zara’s website. That’s why the styling never looks the same even if the image features the product.

#7

Weird-Zara-Model-Poses

Iqratheartist1 Report

Loki’s Lil Butter Knife
Community Member
9 months ago (edited)

After one too many days of social distancing, Amelia finally gave a big proverbial "screw you" to the world and turned into a cat.

Gabi
Community Member
9 months ago

Thank you so much for this laugh :DDDD

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Catlady6000
Community Member
9 months ago

Where are the dots and ruffles?

MsM
Community Member
9 months ago

And I don't see a "playsuit" either.

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Daniel Mason
Community Member
9 months ago

"Hey Zara, the floor is lava!"

Magdalena Bone
Community Member
9 months ago

This should be higher 😂

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MsM
Community Member
9 months ago

Catching UP on her reading

Brandy Grote
Community Member
9 months ago

That is not dotted, mesh, OR a playsuit. And there are no ruffles...

SoozeeQ
Community Member
9 months ago

Ha! Yes, thats the first thing I noticed, too!

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Thenatural
Community Member
9 months ago

That's how I read

Viv Hart
Community Member
9 months ago

Where is the dotted mesh playsuit with the ruffles?

kathryn stretton
Community Member
9 months ago

I'm soooo relaxed up here in my executive looking trouser suit. Buy me!

Rowlie
Community Member
9 months ago

i'm gonna guess she is not booksmart

Ang.stl
Community Member
9 months ago

I’m pretty sure it’s the same model that was standing on the stove, so I will agree 100%.

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Seabeast
Community Member
9 months ago

It's not dotted, it has no ruffles, and it's not a playsuit. Someone captioned the wrong photo.

Robert Bailey
Community Member
9 months ago

Um, how's she going to turn the page?

Randi Goldberg
Community Member
9 months ago

Reading levitates you’re mind

Sarah Schmidt
Community Member
9 months ago

Not a fan of Zara and yes, it's a bit rediculous. But let's be honest, it's a cool pose

Hans
Community Member
9 months ago

Those climbing skills. Must be a cat suit.

Noez 🇸🇪
Community Member
9 months ago

Looks so comfy!

Eva the Ravenclaw Bookworm📚💖
Community Member
7 months ago

I will now start reading like this.

Hannah Behan
Community Member
8 months ago

wow i actually like that one. its cool and relatable because i have tall library shelves and i climb them a lot.

Benny Best
Community Member
8 months ago

thats like x- games mode

Yoseph Workeneh
Community Member
9 months ago

She has a lot of books

Katinka Min
Community Member
9 months ago

I actually really love this pic!! But, yeah, it would be good to see a normal photo to see how the suit actually falls.

Elaine Mattingly
Community Member
9 months ago

Higher learning.

Katherine Forrestall
Community Member
9 months ago

I like this one , but her left foot is deformed.

Becca Gizmo the Squirrel
Community Member
9 months ago

Why do they put books backward? Joanna gaines does it too.

Tim Skeens
Community Member
9 months ago

Mice

Will Murray
Community Member
9 months ago

Lunacy .. wear Zara and lose your mind and do pointless uncomfortable weird shit

Sheryl Thompson
Community Member
9 months ago

Erm , WHAT MESH ??????

mr toto
Community Member
9 months ago

playsuit that turns you into spiderman

Oluwatayo Abejide
Community Member
9 months ago

Zara's site is a scroll format so the dotted meshplaysuit with ruffles would have been the previous item

daisydiamond
Community Member
9 months ago

Honestly i can relate

Esther Harrison
Community Member
9 months ago

Suuure, I mean, doesn't EVERYONE read like this? 😉

Sarah Stalder
Community Member
9 months ago

How in the hell is she staying.

Sam T Godfrey
Community Member
9 months ago

Is she 'at play'?

Just another bot
Community Member
9 months ago

I hope she's either photoshopped or strapped to that bookcase

Summer Woodsong
Community Member
9 months ago

There's a ruffle? Where's a ruffle?

Jace
Community Member
9 months ago

Oh yeah, that totally looks like a cozy book-reading pose... Th’fuck??

Panda with Heart
Community Member
9 months ago

This reminds me of Harry Potter

Oskar vanZandt
Community Member
9 months ago (edited)

What's she playin' at?... Oh, levitation.

Eric Elton
Community Member
9 months ago

Higher learning.

Pusfarm
Community Member
9 months ago

Ladies All-Polyester Leisure Suit, c. 1972.

Lui UndaKnine
Community Member
9 months ago

lol ....the comments on this page are H I L L A R I O U S ....

Owiella Freddie
Community Member
9 months ago

Where are the "ruffles"?

Madison Lam
Community Member
9 months ago

A chair would suffice...

Vic
Community Member
9 months ago

Looks like Po getting Monkey's cookies in Kung fu panda..

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#8

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Report

Lekha Kosuri
Community Member
9 months ago

This is just ridiculous

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#9

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

The world is such an awful place. Hide!!!

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#10

Weird-Zara-Model-Poses

Luminilulu Report

Lekha Kosuri
Community Member
9 months ago

This could be of anything but the jacket

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#11

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MaiaDunphy Report

Rowlie
Community Member
9 months ago

well sometimes you just HAVE to do some serious thinking over a tennis net after You just shaved a sheep

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#12

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

WTF is she wearing. We

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#13

Weird-Zara-Model-Poses

mariasohail_ Report

MsM
Community Member
9 months ago (edited)

Tartan: the latest trend in strait jackets (spelling corrected per David Berry's comment).

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#14

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

she bent over backwarsds trying to hide how awful this dress is

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#15

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

What am I doing.

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#16

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

Slim Shady

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#17

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

The dumpster shot. That's where these clothes go after 2 or 3 washes

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#18

Weird-Zara-Model-Poses

tasha_mcmullin Report

Lekha Kosuri
Community Member
9 months ago

They're promoting yoga!

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#19

Weird-Zara-Model-Poses

zara Report

Noez 🇸🇪
Community Member
9 months ago (edited)

It must be so painful for her to sit like that in those fugly shoes.

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#20

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

The arm on this coat looks really narrow. She probably couldn't get her bone stick thin arms into it properly.

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See Also on Bored Panda
#21

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

so she is just doing random yoga poses, whether it makes sense or not

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#22

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

Who doesn't practice yoga in jeans these days?

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#23

Weird-Zara-Model-Poses

zara Report

Esmeralda Esmeralda
Community Member
9 months ago

Is this Anja Rubik

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#24

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

it's like she forgot the book she pretends to read

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#25

Weird-Zara-Model-Poses

zara Report

Rowlie
Community Member
9 months ago

they should have gone full giant carrot, now it just seems incomplete

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#26

Iraam_x Report

Rowlie
Community Member
9 months ago

I think it captures the spirit of this shirt perfectly

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#27

Weird-Zara-Model-Poses

zara Report

Karin Gibson
Community Member
9 months ago

Someone cannot do up a hem properly.

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