What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
6 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
6 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Hermione Granger
Community Member
6 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
6 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

Unnecessarily-Gendered-Products-Thread

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Sonja
Community Member
6 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

Unnecessarily-Gendered-Products-Thread

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Falcon
Community Member
6 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
6 months ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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#8

Unnecessarily-Gendered-Products-Thread

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Lingon
Community Member
6 months ago

Hen eggs and rooster eggs?

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#9

Unnecessarily-Gendered-Products-Thread

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Wietse Pot
Community Member
6 months ago

Goes great with men spread

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
6 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#11

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Niito
Community Member
6 months ago

Is this a real toy? Is it played as the usual one?

Daniel da Silva
Community Member
6 months ago

You can only communicate with pink souls, not dark ones

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Chyppa Homer
Community Member
6 months ago

For when you wanna conjure up some female demons, or maybe a long dead mother-in-law :D

Night Owl
Community Member
6 months ago (edited)

“or maybe a long dead mother-in-law“ so you can kill her (again) *evil grin* ____ (I'm just joking, of course)

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Barbara Stewart
Community Member
6 months ago

There should NOT be Ouija boards for kids. Bad idea.

Non-New-Toni-An
Community Member
6 months ago

I agree! However they used to be marketed as a game for all the family in the 50s/60s! I found this out when I saw one made by Waddington's, in my Nan's loft.

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Bubble***tea 3
Community Member
6 months ago

Me and the girls trying to contact ZOZO on Saturday night

jip 879
Community Member
6 months ago

Only for good ghosts 😂 that's hilarious. It's like dressing like a Barbie on Halloween

glowworm2
Community Member
6 months ago

Not just the dead--the hunky dead!

Alexander Brior
Community Member
6 months ago

One time I saw a video about a guy cutting the power to his sister’s room while she and her friends were using a Ouija board.

Thomas Ewing
Community Member
6 months ago

And the door was blocked! Oh, what great shrieks and screams!

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R. Searle
Community Member
6 months ago

Even seeing a pink ouija board gives me the heebee-jeebees

Gavin Thompson
Community Member
6 months ago

Now I see why ToysRus went out of business

Thomas Ewing
Community Member
6 months ago

Stop! I'm laughing too hard!

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mummy pig
Community Member
6 months ago

Conjure girly girl ghosts

Kevin
Community Member
6 months ago

LOL, now this is just ridiculous! I can imagine the tag line..."When you really wanna ask the dead about your crush at your next slumber party. Get Ouija..For GIRLS!!"

Thomas Ewing
Community Member
6 months ago

Toys-R-Us should've used this before putting it on the shelf: "Should we market this?" "No!"

ej wey
Community Member
6 months ago

Lizzie Borden had an axe

Sky Loveridge
Community Member
6 months ago

I thought the others were ridiculous

Marlene Ricker
Community Member
6 months ago

Does seem a bit stupid!

Thomas Ewing
Community Member
6 months ago

The dark side is not amused...

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Kostas
Community Member
6 months ago

this one is stupid because it has "girls" on it. could have made it just pink

Donna Cheung
Community Member
6 months ago

Does it only work on female spirits?

Thomas Ewing
Community Member
6 months ago

Evil, dark, ugly female spirits like your old math teacher!

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Stephanie Blasyak
Community Member
6 months ago

This is pretty funny

Dee Hunter
Community Member
6 months ago

The one "toy" I would not let any child play with. Never. Ever. Those things are not for joking around. (Believe in spirits or don't - why take a chance, especially with your children?)

Desiré Yen
Community Member
6 months ago

Totally agree. This is wrong.

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Helen Coyle
Community Member
6 months ago

wtf not even a toy for fuck sake

Jo Choto
Community Member
6 months ago

Yeah, I like my ghosts in pink...

tuzdayschild
Community Member
6 months ago

It only summons female spirits.

Thomas Ewing
Community Member
6 months ago

Like the Wicked Witch of the West!

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María B. Kaiser
Community Member
5 months ago

Hahahhahahaaaaa

Fantom
Community Member
5 months ago

This is actually pretty creepy. :D

1337
Community Member
6 months ago

Not cool. These boards are not toys!

mermaidgirl960
Community Member
6 months ago

Ooh now I want dat idc what color it is, summon the dead girls night!

Mugen
Community Member
6 months ago

You never summon death. You can't summon death. You summon ALWAYS demons. Fun for the whole subhuman family.

Non-New-Toni-An
Community Member
6 months ago (edited)

My Nan had an original Waddington's ouiga board from the 1950s/60s, it w as marketed as a family game.

Ayasophya Alturas
Community Member
6 months ago

yes.

Todd Hollfelder
Community Member
6 months ago

For use before every first date!

Kelly Von Tee
Community Member
6 months ago

I don't see where is says "for girls" anywhere?

Thomas Ewing
Community Member
6 months ago

The script on the side of the box (hard to read) and a Pink Planchette! OMG!

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Magpie
Community Member
6 months ago

Why can I not upvote /down vote any of these?

Magpie
Community Member
6 months ago

sorry: and what happens if I ask it questions a boy wants to know?

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Camil Gagnon
Community Member
6 months ago

To summon girly spirits only.

Jessica
Community Member
6 months ago

I mean someone might have a pink theme

MADISON SELBY
Community Member
6 months ago

the fact that a ouija board is at toys r us..... lol

Ninja Kitty
Community Member
6 months ago

i have a feeling it's less scary than an actual board -_-

Thomas Ewing
Community Member
6 months ago

Yeah, the pink planchette scares off the 'real' ghosts! This game gives you Casper.

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katboxjanitor
Community Member
6 months ago

It only summons\connects with female spirits?

Chris Hill
Community Member
6 months ago (edited)

I've used this one. No matter what we asked, it kept talking about stuff from years ago.

Lynn Morello
Community Member
6 months ago

It's not bad enough that this OUIJA is being sold as a toy, but to market it up for girls is outrageous.

Lynn Morello
Community Member
6 months ago

It's not bad enough they are selling a OUIJA as a game, but to specifically doll it up for girls. Not good in anyones language.

cybermerlin2000
Community Member
6 months ago

Can you imagine it... Girl: Is there anyone there? Board: YES Girl: Who is it? Board: SATAN Girl: Will you answer any question asked truthfully? Board: YES Girl: Does my bum look big in these shorts? Board: YES Girl: "^"^!*&()"$£^""^%^%$ Board: *very quickly* GOODBYE!

Theory Buchannon
Community Member
6 months ago

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thats just really rude and gay

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#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
6 months ago

Lass wipes

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
6 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

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#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
6 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#15

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Terd Fergison
Community Member
6 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

Unnecessarily-Gendered-Products-Thread

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Johane Moller
Community Member
6 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
6 months ago

Some women have beard's too

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#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
6 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
6 months ago

I'm also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
6 months ago

Point made on this one, but at least they didn't add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
6 months ago

Not gendered. Just seriously pink

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
6 months ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
6 months ago

There are no words....

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
6 months ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
6 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
6 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
6 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

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#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Rhea Hambum
Community Member
6 months ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

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Craptavaganza
Community Member
6 months ago

The bible already is just for boys/men.

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#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
6 months ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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Note: this post originally had 46 images. It’s been shortened to the top 30 images based on user votes.