What do you look for when you’re choosing a product? Let’s say the product is something essential but banal, for example, a toothbrush. Do you want it to work how it’s supposed to and be comfortable to use? Obviously. Do you want it to be a color you like? Sure. Admittedly not relevant to how it works, but you do see it several times a day, after all. Do you want it to make you feel like a real man or a woman?

Probably not what most of us think of while we’re brushing our teeth every morning, but apparently, advertisers say yes. Here are some products that we don’t think anyone asked for gendered versions of, as found by people on Twitter.

#1

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Kaisu
Community Member
5 months ago

If you want to make pink binoculars for people who like pink, that's fine! But gendering binoculars is so unnecessary and stupid

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#2

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Sonja
Community Member
5 months ago

well, the women's one is usually narrower, but has more space in the...breast area. at least the mine one has.

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#3

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Hermione Granger
Community Member
5 months ago

The concept is good, but it should still be a family game. No need to make it just for girls.

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Nobody is saying that selling things in a variety of designs is bad—people have different likes and dislikes and we would be bored if everything only came in brown. But is it any wonder why so many girls end up resenting pink and floral patterns when that’s the one look that advertisements and toy packaging tell them they should be choosing, while boys are encouraged to play with toys in red, green, black, and pretty much every other color?

For adults, who have had their whole lives to get to know their own preferences, it seems shallow and infantilizing. And when design comes at the expense of functionality, like pink glue or more fragile razors, it goes from uncomfortable to insulting.

#4

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Miłka Chromińska
Community Member
5 months ago

Finally a product for me, I've had enough of using men's shampoo, apricots have delicate hair you know. We need specially formulated shampoos :D

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#5

Unnecessarily-Gendered-Products-Thread

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Sonja
Community Member
5 months ago

well, sometimes it is better to sort is this way. it is because of herbs inside. better than call it "tea-against-menstruation-pain", or "tea-for-those-who-has-prostate-gland-troubles". this is a better version, i think

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#6

Unnecessarily-Gendered-Products-Thread

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Falcon
Community Member
5 months ago

I wonder if it's a play on words. Hand and Man. Still makes little sense tho unless it actually explodes...

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Then there’s the opposite phenomenon, when marketers think things should be designated “for men” because apparently it’s not manly in the first place to use soap, eat bread, or have a cup of tea (chili in tea... I didn't know there was something effeminate about drinking things that taste good and don’t hurt.)

#7

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Ed Souza
Community Member
5 months ago

I can only imagine the outrage if they made this for women... still funny, I would buy this one as a gag gift.

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#8

Unnecessarily-Gendered-Products-Thread

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Lingon
Community Member
5 months ago

Hen eggs and rooster eggs?

Brivid
Community Member
5 months ago

As a woman I refuse to eat rooster eggs! (Just kidding, no such thing)

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Dirk Daring
Community Member
5 months ago

I wonder if this is more about making it easier to get your kids to eat their damn breakfast already. Little Keightlynne will happily snarf down her Pretty Princess Eggs, and Brayden will get excited about having his Big Boy Pirate Treasure Breakfast.

Hilliary Smith
Community Member
5 months ago

I would find that not as important as compared to unnecessary gendering

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Klaudiia Sherbatzky
Community Member
5 months ago

its cute ... and it doesnt say for girls or boys?? people take everything too serious

Ed Souza
Community Member
5 months ago

SJWs are down-voting you for a perfectly reasonable comment. So I up-voted you.

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Miss D
Community Member
5 months ago

I didn't know princesses laid eggs.

Marcellus the Third
Community Member
5 months ago

As likely as the pirates on the right.

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Stille20
Community Member
5 months ago

In fairness, it says princess, not girls.

Monika Soffronow
Community Member
5 months ago

This is from Denmark and I truly believe that the happy Danes will be perfectly okay with their daughters choosing the pirate carton and the sons choosing the princess one.

Tine Japp
Community Member
5 months ago

Norway, but the same goes for norwegians. (Egg in Norwegian, æg in danish.)

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Sivi
Community Member
5 months ago

This was back in 2013 to get kids to eat more egg. I dont remember if they even lasted a season.

Jo Bebe
Community Member
5 months ago

And nothing says one has to be for girls it’s simply a princess in pink lol

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Isla Jamieson
Community Member
5 months ago

This product isn't gendered? It doesn't say eggs for girls or eggs for boys, what's to stop a girl seeing the pirate eggs and saying they want them or a boy seeing the princess eggs and saying they want those ones

Roald Andresen
Community Member
5 months ago

The company, Prior, quickly got their hands full defending this marketing stunt, and this packaging disappeared from the shelves very fast.

Mónica Sacco
Community Member
5 months ago

WTF?????

Astrid Nineor
Community Member
5 months ago

Hm. I thought that marketing specifically targeting children was illegal in Norway.

Siri Somby
Community Member
5 months ago

It says princess eggs and pirate eggs🙄🙄

Camil Gagnon
Community Member
5 months ago

That's so fucking dumb, humanity is doomed 💀

Bunzilla
Community Member
5 months ago

Are they real eggs or candy eggs with toys in them? Either way, no need for gendering.

Jace
Community Member
5 months ago

I think this wins. This might be the MOST UNNECESSARY gendering of a product ever... and most unnecessarily aimed at children. They’re EGGS, FFS.

Stephanie Blasyak
Community Member
5 months ago

Are kids doing the grocery shopping now?

Robert Stinson
Community Member
5 months ago

Ever been shopping with a child?

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Minnie-me
Community Member
5 months ago

wtf are prinsesse eggs??

Harley Hans Hoglin
Community Member
1 month ago

The old joke is that roosters lay square eggs.

Vanessa
Community Member
5 months ago

prinsesse e g g

Suzette Duby
Community Member
5 months ago

I thought roosters can't lay eggs.

Eulalie Grace
Community Member
5 months ago

This is a way to get kids to eat more eggs These products/foods are all marketing ploys. MadAve has been doing this forever. Same with almost all the other gender-specif products

Linda Sellers
Community Member
5 months ago

Oh brother.

Tarryn Louise
Community Member
5 months ago

I am not offended by this.

Benny
Community Member
5 months ago

Really? Eggs?

Maple Chan
Community Member
5 months ago

OMG! I wonder if they are organic and free range? JEESH!

Christine Temple
Community Member
5 months ago

Princess eggs? lol I think I actually said once, here are your eggs, princess, to my daughter.

Leslie Burleson
Community Member
5 months ago

My grandson would pick either. He's four , and sometimes he likes princesses and pink , and sometimes he like blue and super hero's. Raise your kids to love and respect anyone , and these gender specific products aren't a problem

Chris Sprucefield
Community Member
5 months ago

Deskpalm, when facepalms are just not enough...

Linda Robinett
Community Member
5 months ago

This is really weird.

ej wey
Community Member
5 months ago

Ovaries and Testi<@!$

Mónica Sacco
Community Member
5 months ago (edited)

Man eggs are hairy?

Sandra Lent
Community Member
5 months ago

Quite frankly, if I was offered this color carton choice in my grocery store, I'd go for the pink.

Ruth Beaty
Community Member
5 months ago

Bluuuurgh, if roosters lay eggs i don't think I want to eat them.

NWB
Community Member
5 months ago

I bet you they are actually chocolate eggs in there for Easter!

Viviane
Community Member
5 months ago

So if I put the eggs in an incubator, will they hatch pirates and princesses?

Jo Choto
Community Member
5 months ago

Oh for goodness' sake!

Lisa loves cats
Community Member
5 months ago (edited)

There is no difference, they are eggs

Kostas
Community Member
5 months ago

it's themed not gendered

Jessica
Community Member
5 months ago

It is more kid marketed than gender marketed tbh

Kathy Lord Tate
Community Member
5 months ago

Are they toys or candy? I can see it if that's the case.

Grace Marraffa
Community Member
5 months ago

What language is that? What ever it is I don’t know

Ed Souza
Community Member
5 months ago (edited)

You know, some very young girls like buying everything in pink. My daughter always goes for pink, purple or some variation of both... hence why companies market toys this way. Perfectly normal.

Nora H.
Community Member
5 months ago

Translation is "princess eggs" and "pirate eggs". I'm disappointed in you Sweden....

Monika Soffronow
Community Member
5 months ago

Denmark. I am disappointed in you Nora H....

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#9

Unnecessarily-Gendered-Products-Thread

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Wietse Pot
Community Member
5 months ago

Goes great with men spread

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To be fair, some products are gendered because of average shape and size measurements or nutritional requirements based on sex. Even in those cases, though, what do we get out of labeling them “for men” or “for women” before said sizing or nutritional benefits? That just confuses and embarrasses people whose needs fall outside of those averages, because our proportions and chemistry vary a lot even within the biological categories of male and female. Further polarizing products by putting nuts and bolts or flowers and glitter on the package adds another uncomfortable layer by conflating our personalities and likes with those physical parameters.

#10

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

I’m Foxxy and I know it 😉
Community Member
5 months ago (edited)

This one doesn’t specifically say any gender. There is nothing wrong with having a choice of pink plane or blue plane. Some people (whether girl or boy like pink and others like blue).

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#11

Unnecessarily-Gendered-Products-Thread

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Niito
Community Member
5 months ago

Is this a real toy? Is it played as the usual one?

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#12

Unnecessarily-Gendered-Products-Thread

mizumomochi Report

visvalin Vamadevan
Community Member
5 months ago

Lass wipes

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The American Marketing Association has observed that younger consumers are beginning to scoff at advertising that leans on gender, and recommends that brands focus on advertising “what a product is for rather than whom it is for.”

They say that brands could learn more about their consumer base’s habits and do better business by removing gendered marketing that could sway consumers away from products not traditionally associated with their gender, and embracing marketing that presents their products in a positive light for any consumer.

#13

Unnecessarily-Gendered-Products-Thread

inkyfollies Report

sunshine_20
Community Member
5 months ago (edited)

Honestly, this isn't gendered, this is just two different types of products, with different characters/design.

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#14

Unnecessarily-Gendered-Products-Thread

ibelieveinher Report

troufaki13
Community Member
5 months ago

These are just different colors, not gender-oriented. Am I not seeing something?

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#15

Unnecessarily-Gendered-Products-Thread

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Terd Fergison
Community Member
5 months ago (edited)

The bible is one of the most misogynistic books on the planet. It states that a women who has a female child is twice as unclean as a woman that has a male child. It says that if a woman is raped and they are found, the rapist must pay the father some shekels and they must be married. I don't know many women that want to marry their rapist. Just a sickening, disgusting anti-woman book. Evil garbage filth.

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#16

Unnecessarily-Gendered-Products-Thread

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Johane Moller
Community Member
5 months ago

This isn't really gendered it's colored. Only if you assign blue to boys and pink to girls can you say it's really gendered. As it doesn't say 'for boys' or 'for girls' on the packaging. I would've probably liked this as a child.

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#17

Unnecessarily-Gendered-Products-Thread

Dinosaurs_tho Report

Andrew Gibb
Community Member
5 months ago

Some women have beard's too

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#18

Unnecessarily-Gendered-Products-Thread

jakeoftales Report

Kaisu
Community Member
5 months ago

Now this kind of gendering of products is problematic. Just making a blue and pink product isn't gendering, but this is just really icky and not the way boys and girls should be taught to think about themselves.

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#19

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Theory Buchannon
Community Member
5 months ago

I'm also a shoe

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#20

Unnecessarily-Gendered-Products-Thread

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Dirk Daring
Community Member
5 months ago

Point made on this one, but at least they didn't add the pink tax.

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#21

Unnecessarily-Gendered-Products-Thread

radicalta Report

Thiago Meira
Community Member
5 months ago

Not gendered. Just seriously pink

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#22

Unnecessarily-Gendered-Products-Thread

HavenRacewayJP Report

troufaki13
Community Member
5 months ago

Stunning, nonetheless!

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#23

Unnecessarily-Gendered-Products-Thread

akielon Report

Hermione Granger
Community Member
5 months ago

There are no words....

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#24

Unnecessarily-Gendered-Products-Thread

CrimsonG_Shep Report

visvalin Vamadevan
Community Member
5 months ago

So what’s women size?

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#25

Unnecessarily-Gendered-Products-Thread

icecoldreddie Report

I’m Foxxy and I know it 😉
Community Member
5 months ago

Cards against humanity brought out the “for her” set as a jab at the “pink tax”. Maybe have a read up on it.

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#26

Unnecessarily-Gendered-Products-Thread

RuinTaughtMe Report

Kaisu
Community Member
5 months ago

Again, I don't really think this is gendered...? Some kids like to play with the rockets and planes while others like to play with the astronauts. I think it's really cool that there's a female astronaut doll and nowhere does it say that it's for girls or that the other one is for boys

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#27

Unnecessarily-Gendered-Products-Thread

gurneemd Report

Ninja Kitty
Community Member
5 months ago

NO FAIR~! I WANT ONE WITH BURGER KING ON THE GIRLS SIDE!!! >:{

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#28

Unnecessarily-Gendered-Products-Thread

fomae2 Report

Rhea Hambum
Community Member
5 months ago

Fucks sake

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#29

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Craptavaganza
Community Member
5 months ago

The bible already is just for boys/men.

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#30

Unnecessarily-Gendered-Products-Thread

themouseyouknow Report

Dirk Daring
Community Member
5 months ago

Every person who has never found their name printed on a souvenir is really ticked at Eetu right now.

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Note: this post originally had 46 images. It’s been shortened to the top 30 images based on user votes.