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People Call For Boycott Of Sydney Sweeney’s New Film As Star Breaks Silence Following Ad Scandal
Sydney Sweeney has made her first post since facing backlash over her American Eagle ad, which embroiled the actress in accusations of racism.
The 27-year-old broke her social media silence to promote her crime thriller film, Americana.
She shared several behind-the-scenes photos from the Tony Tost-directed film, including a snapshot of herself in character as Penny Jo Poplin.
Highlights
- Sydney Sweeney returned to social media to promote her film Americana after her controversial jeans ad.
- Critics claimed the ad implied genetic superiority due to a play on "jeans" and "genes."
- Americana, out August 15, received mixed reviews from critics.
“A few years ago I filmed this little movie with some friends and now you get to meet penny jo ♥️,” she captioned the photos on Thursday (August 14).
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Sydney Sweeney is back on social media after starring in a controversial American Eagle ad
Image credits: americaneagle / Instagram
However, the post did not receive an entirely warm reception, with many netizens calling for a boycott of the movie.
“So uhm….remember that ad you made for American eagle?” one user commented.
“Perfect, won’t be watching it,” fumed someone else.
A third added, “I was a huge fan until she let herself be turned into propaganda.”
Image credits: glencocoforhair / Instagram
Others, however, jumped to the star’s defense, writing, “They could never make me hate you Sydney.”
“Do your thing, Sydney! Don’t let those haters get to you!” shared another fan.
“They hate her because she’s hot,” a separate user shared.
The actress shared various behind-the-scenes photos from her film Americana
Image credits: sydney_sweeney / Instagram
Last month, the actress sparked significant controversy after starring in a denim ad with the tagline, “Sydney Sweeney Has Great Jeans.”
In the ad, the actress states that her “jeans are blue” as a voiceover says, “Sydney Sweeney has great jeans.”
Because the tagline uses the word “jeans” as a play on “genes,” and Sydney is a white, blonde woman with blue eyes, some critics interpreted the ad as promoting genetic superiority.
Image credits: sydney_sweeney / Instagram
Others criticized the American Eagle campaign for objectifying Sydney, arguing that she often makes content catered to the male gaze, and likened her commercial to Brooke Shields’ infamous 1980 Calvin Klein denim ad.
Brooke, then aged 15, featured in a commercial that came with the suggestive tagline “You want to know what comes between me and my Calvins? Nothing.”
While some netizens have called for a boycott of the film, others have defended the star amid the controversy
Image credits: sydney_sweeney / Instagram
View this post on Instagram
Another group felt the backlash was unjustified, arguing that the ad simply celebrated Sydney’s beauty without implying genetic superiority.
Following the negative reactions to Sydney’s ad, American Eagle issued a statement denying any intention to give the campaign a racial undertone.
On Instagram, the brand wrote, “‘Sydney Sweeney Has Great Jeans’ is and always was about the jeans. Her jeans. Her story. We’ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.”
Sydney was accused of promoting eugenics after stating, “My jeans are blue” in an ad that used the word “jeans” as a play on “genes”
Image credits: American Eagle / YouTube
Foot traffic at American Eagle stores dropped 9% two weeks after the ad campaign for the retailer, according to a report by Forbes.
On August 3, the White Lotus alum promoted Americana at a screening in Los Angeles, marking her first red-carpet appearance since the scandal.
Image credits: fandango / Instagram
The film is set in a South Dakota town and follows a group of people who enter a violent fight to steal a prized “ghost shirt.”
“A highly prized Native American artifact leads a gallery of dynamic characters down a dangerous path in this wildly entertaining modern-day Western,” a synopsis reads.
“After the rare relic falls onto the black market, the lives of a small-town woman and her son become violently intertwined with a quirky local diner waitress, an offbeat military veteran and a corrupt antiquities dealer.
“Crime and chaos follow when an indigenous group leader and his crew join the fray in order to reclaim the artifact and return it to its rightful place,” the synopsis concludes.
Sydney did not address the scandal in her latest Instagram post
Image credits: Lionsgate Movies / YouTube
Image credits: BRON / YouTube
Americana had its world premiere at the 2023 South by Southwest Film & TV Festival in 2023 and is scheduled for theatrical release in the United States on Friday (August 15.)
In addition to Sydney, the film stars Halsey, Paul Walter Hauser, Simon Rex, Eric Dane, and Zahn McClarnon.
Sydney Sweeney for the ‘Americana’ premiere. pic.twitter.com/hpSVdPWmZx
— cinesthetic. (@TheCinesthetic) August 4, 2025
The crime thriller has received some negative reviews, with The Daily Beast’s Nick Schager calling the film a “sluggish and monotonous country-ified neo-noir that fails to innovate and, worse, to utilize its magnetic leading lady and her capable co-stars.”
Schager writes, “Sydney Sweeney has good jeans in Americana. But it’s her awkward, affected stammering that’s emblematic of this Western crime comedy, de-emphasis on the latter, as Tony Tost’s feature debut puts minimal effort into being amusing.”
Americana, which hits theaters on August 15, also stars Halsey and Simon Rex
Image credits: lionsgate / Instagram
In his review, The New York Post’s Johnny Oleksinski called the film “a copycat Coen Brothers yarn with the depth of a tortilla.”
Oleksinski wrote that it was “a violently annoying and annoyingly violent ensemble piece speckled with ‘look how wacky we are!’”
Image credits: rottentomatoes
Nevertheless, Americana has also garnered some positive reviews, with Deadline’s Valerie Complex highlighting its “brilliant writing” and “rich and enjoyable cast.”
Complex also praised director Tony Tost for avoiding “common pitfalls first-time directors encounter by overcomplicating things” and “keeping it simple by letting characters work within their frame.”
Rafael Motamayor wrote in IndieWire that Americana was “charming, gritty, and all-round entertaining.” He added that it had “gallows humor, compelling performances, and a big heart.”
At the time of writing, the film has a 5.4/10 rating on IMDb, an online database where anyone can leave a review.
Sydney’s jeans ad has overshadowed the release of her film Americana
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What do you think ?
Anony Mouse 5 months ago
Clickbait. This is an ad for the movie. She does not in any way address the situation as the current title promises. This site had turned into buzzfeed-worthy tabloid garbage. I’m sorry I clicked.
UKGrandad 5 months ago
“'So uhm….remember that ad you made for American eagle?” one user commented.' More evidence for my theory that if a comment begins with 'umm', 'uhm', 'soo', or any combination of them, what follows will be a passive-aggressive whine by a pompous nobody.
David Morgan 5 months ago
Do any of the people commenting on the 'morality' of Sydney Sweeney (or anyone in a similar position) realise that the 'faces' of the products have absolutely jack to do with the marketing campaigns? They get told what the product or company IS, and the pay. That's it. The company is the one responsible for their marketing, and they wouldn't be interested in the 'face's' opinion anyway. If Sydney DID refuse to do the campaign, or publicly spoke against it, she'd be sued for breaching contract. THAT's why she's keeping her mouth shut, not because she supports eugenics (she might, but that's a totally separate issue with no evidence either way).
AcraN 5 months ago
This vapid piece reads like a PR fluff sheet, offering zero insight into its shallow subject. Fawning over a D-list celebrity’s mundane life, it’s devoid of substance, wit, or relevance. The author mistakes gossip for journalism, wasting words on trivialities while real stories go untold. Embarrassingly inconsequential.
JayWantsACat 5 months ago
Personally, I thought it was more people looking for something in that ad than it implicitly being about eugenics. Like, she's an attractive woman with big b***s. They're obviously addressing the genetics that made her attractive with big b***s and not that she's white, specifically....? I doubt the chuds would have been recognized the eugenics if us libs hadn't lampshaded it and made it into a culture war. Don't we have more important things to get indignant about?
UKGrandad 5 months ago (edited)
Lampshaded? Call it what it is: manufactured outrage by virtue-signalling morons with nothing better to do than distort anything they possibly can in order to find the next person to throw shít at, because they know that there's enough people just like them who'll join in the hate-fest. EDIT: Dearest downvoters, are you not aware of how the whole shítshow over that ad started? I am, and it was exactly as I described it. Now kindly toddle off and find a life.
Load More Replies...
Nikki Sevven 5 months ago (edited)
So the "controversy" is about seeing racism where there really isn't racism? What, there's not enough of it for you IRL? You have to create drama so you can have your little performative moment online? JFC, all you're doing is diverting attention and action from actual racism! ETA: If you're really concerned about racism, talk publicly about redlining, the fact that predominately black and brown schools are underfunded, wage disparity based on race, medical care disparity because of race, the school-to-prison pipeline. FFS, real racism exists; you don't have to invent it.
tori Ohno 5 months ago
I'm so sick of the "woke" agenda, and finding an evil message in Everything that a white person does. It was just a stupid commercial playing with words FFS! If she were a Spanish actress, I guarantee you Nothing would have been said. The whole argument is racist, and they can't even see that they're behaving the way they're against.
Tabitha 5 months ago
If American Eagle had immediately followed up with a very diverse group of other good-looking celebrities wearing their jeans—-which would’ve been a really good ad campaign in the first place, as it would’ve appealed to a broader range of customers and potential customers—-it might’ve been OK. It would’ve shown how beauty is also variety, not merely in one particular standard, but in all of us. Sadly, they didn’t do that.
Anony Mouse 5 months ago
Clickbait. This is an ad for the movie. She does not in any way address the situation as the current title promises. This site had turned into buzzfeed-worthy tabloid garbage. I’m sorry I clicked.
UKGrandad 5 months ago
“'So uhm….remember that ad you made for American eagle?” one user commented.' More evidence for my theory that if a comment begins with 'umm', 'uhm', 'soo', or any combination of them, what follows will be a passive-aggressive whine by a pompous nobody.
David Morgan 5 months ago
Do any of the people commenting on the 'morality' of Sydney Sweeney (or anyone in a similar position) realise that the 'faces' of the products have absolutely jack to do with the marketing campaigns? They get told what the product or company IS, and the pay. That's it. The company is the one responsible for their marketing, and they wouldn't be interested in the 'face's' opinion anyway. If Sydney DID refuse to do the campaign, or publicly spoke against it, she'd be sued for breaching contract. THAT's why she's keeping her mouth shut, not because she supports eugenics (she might, but that's a totally separate issue with no evidence either way).
AcraN 5 months ago
This vapid piece reads like a PR fluff sheet, offering zero insight into its shallow subject. Fawning over a D-list celebrity’s mundane life, it’s devoid of substance, wit, or relevance. The author mistakes gossip for journalism, wasting words on trivialities while real stories go untold. Embarrassingly inconsequential.
JayWantsACat 5 months ago
Personally, I thought it was more people looking for something in that ad than it implicitly being about eugenics. Like, she's an attractive woman with big b***s. They're obviously addressing the genetics that made her attractive with big b***s and not that she's white, specifically....? I doubt the chuds would have been recognized the eugenics if us libs hadn't lampshaded it and made it into a culture war. Don't we have more important things to get indignant about?
UKGrandad 5 months ago (edited)
Lampshaded? Call it what it is: manufactured outrage by virtue-signalling morons with nothing better to do than distort anything they possibly can in order to find the next person to throw shít at, because they know that there's enough people just like them who'll join in the hate-fest. EDIT: Dearest downvoters, are you not aware of how the whole shítshow over that ad started? I am, and it was exactly as I described it. Now kindly toddle off and find a life.
Load More Replies... Nikki Sevven 5 months ago (edited)
So the "controversy" is about seeing racism where there really isn't racism? What, there's not enough of it for you IRL? You have to create drama so you can have your little performative moment online? JFC, all you're doing is diverting attention and action from actual racism! ETA: If you're really concerned about racism, talk publicly about redlining, the fact that predominately black and brown schools are underfunded, wage disparity based on race, medical care disparity because of race, the school-to-prison pipeline. FFS, real racism exists; you don't have to invent it.
tori Ohno 5 months ago
I'm so sick of the "woke" agenda, and finding an evil message in Everything that a white person does. It was just a stupid commercial playing with words FFS! If she were a Spanish actress, I guarantee you Nothing would have been said. The whole argument is racist, and they can't even see that they're behaving the way they're against.
Tabitha 5 months ago
If American Eagle had immediately followed up with a very diverse group of other good-looking celebrities wearing their jeans—-which would’ve been a really good ad campaign in the first place, as it would’ve appealed to a broader range of customers and potential customers—-it might’ve been OK. It would’ve shown how beauty is also variety, not merely in one particular standard, but in all of us. Sadly, they didn’t do that.
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