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Carli Davidson has a gift for catching dogs and cats in the middle of their most ridiculous, lovable moments, and her “Shake” series is proof that sometimes the messiest seconds are the most magical. These aren’t the kind of polished pet photos you’d hang over a fireplace. Instead, they’re full of flying fur, flapping lips, bulging eyes, and the kind of pure canine chaos that only happens when a pup decides it’s time to shake things off.

Each shot is a frozen second of absolute madness, equal parts hilarious and weirdly adorable, like someone paused time at just the wrong (or right) moment. There’s something weirdly honest about it too, because let’s face it, dogs and cats aren’t graceful 24/7, and Carli captures them in that raw, wobbly truth.

More info: Instagram | carliworks.com

#1

Close-up of a cat showing real pet personality with tongue out and expressive blue eyes captured by photographer Carli Davidson.

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Holly Herr
Community Member
6 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The tongue looks like a heart!💗

But behind the flying drool is a creative force with an equally impressive range. Carli isn’t just an award-winning photographer, she’s also a bestselling author, former bird-of-prey trainer, wilderness first responder, and executive-level brand strategist who’s helped launch everything from health brands to chocolate supplements. (Yes, really.) Whether she’s snapping a dog mid-shake or developing a brand book for a multimillion-dollar company, her goal is always the same: “to unlock vision and create something authentic that people actually connect with.”

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    “There’s something really honest about animals in motion,” Carli says. “Especially in that split-second where they’re not posing, not performing, just existing in this weird blur of fur and chaos.”

    But beneath the viral dog portraits is a creative director and strategist who’s led entire in-house marketing departments, launched brands from the ground up, and collaborated with industry giants like Nike, Pfizer, Nestlé, and National Geographic. During her time as Executive Creative Director at Designs for Health, she oversaw a team of 11 and helped boost product sales by 20% year over year through sharp digital campaigns and a fully reimagined brand identity.

    #4

    Close-up of a black cat with mouth open showing real pet personality captured by photographer Carli Davidson.

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    Swoo
    Community Member
    6 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Feed MEEEEEEEEEEEEEEEEEEEEEEEEEEow !!!!!

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    Still, no matter how high-level her marketing work gets, her artistic roots remain a driving force. “Whether I’m working with a team, building a brand voice, or photographing a dog mid-flop, the goal is to understand what’s really going on in that moment and how to communicate it,” she explains.

    #7

    Close-up of a happy dog showing real pet personality captured by photographer Carli Davidson in a detailed pet portrait.

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    Her love for animals and nature goes beyond the lens. Carli’s a certified Wilderness First Responder, a former bird-of-prey trainer, and someone who has literally led wildlife photo safaris across Tanzania, Botswana, and the U.S. She jokes: “Yes, I can get your dislocated shoulder back in place and then make you a killer cup of coffee by rubbing sticks together.”

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    While photography remains her most visible work, Carli is also passionate about community and inclusion—especially when it comes to the outdoors. As a board member of Team Snacks Cycling and an educator for femme and non-binary backpackers, she shares her experiences to help others feel empowered outside. “I used to solo backpack around volcanoes and mountain ranges just for fun,” she says. “Now I love encouraging others to try the same.”

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    That balance of sharp humor and deep care also defined her breakout project, Shake, which features dogs and cats mid-shake in all their flailing glory. With over 250,000 books sold and millions of video views, the series resonated worldwide because it felt refreshingly unfiltered. “One time a giant Newfoundland shook so hard mid-photo that he flung a huge wad of slobber straight onto my lens and then immediately sat on my foot like nothing happened."

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    #14

    Small light brown Chihuahua puppy with large ears standing next to a one-dollar bill showing pet personality captured by photographer Carli Davidson

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    #17

    Basset hound wearing an ice pack on its head showing real pet personality in a colorful studio setting

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    #18

    Playful dog shaking head against a yellow background, capturing real pet personality in a lively photo by Carli Davidson.

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    #19

    Close-up of a dog with tousled fur and tongue out, capturing real pet personality in a black and white photo.

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    Marty Turley
    Community Member
    Premium
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I just woke up, give me a minute to collect my thoughts!

    #20

    Close-up of a brown dog with soulful eyes capturing real pet personality in a detailed portrait photograph.

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    Tabitha
    Community Member
    6 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Ugh. The hair I wish I had.

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    #24

    Close-up of a dog with blue eyes and tongue out, showcasing real pet personality captured by photographer Carli Davidson.

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    #25

    French Bulldog with tongue out showing real pet personality captured by photographer Carli Davidson in a close-up studio portrait.

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    Marty Turley
    Community Member
    Premium
    5 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The longest tongue winner!

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