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8 Powerful Posters That Showcase Stereotypes About Women And Then Shuts Them Down
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8 Powerful Posters That Showcase Stereotypes About Women And Then Shuts Them Down

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Words are powerful. They can knock someone down or, on the contrary, inspire them to carry on. Highlighting this, South African company PPS has launched a campaign titled “Women acknowledged.” Aimed at both, young, up-and-coming as well as established women professionals, the campaign opens up a dialogue about the stereotypes that women face in the workplace.

More info: pps.co.za

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    “With its provocative and honest style, the campaign tackles the labels that disempower women by re-formulating them in an empowering way, challenging age-old bias,” PPS wrote on its website.

    “Each piece in the ‘Women acknowledged’ series commences with a disempowering statement, which is then countered by an empowered statement. The campaign will focus on women in some of the main careers that make up the PPS membership base, namely engineering, academia, accounting, architecture, law, medicine, and dietetics.”

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    “Irrespective of their qualification, female professionals are not treated as equals to their male counterparts because they are seen as women before being seen as professionals,” Ayanda Seboni, Group Executive: Brand, Marketing & Communications at PPS, said.

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    “PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity, ” Seboni added.

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    To better understand the campaign, watch the video below

    People loved the idea behind the project

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    Denis Tymulis

    Denis Tymulis

    Author, Community member

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    Denis is a photo editor at Bored Panda. After getting his bachelor's degree in Multimedia and Computer Design, he tried to succeed in digital design, advertising, and branding. Also, Denis really enjoys sports and loves everything related to board sports and water.

    Read less »
    Denis Tymulis

    Denis Tymulis

    Author, Community member

    Denis is a photo editor at Bored Panda. After getting his bachelor's degree in Multimedia and Computer Design, he tried to succeed in digital design, advertising, and branding. Also, Denis really enjoys sports and loves everything related to board sports and water.

    Rokas Laurinavičius

    Rokas Laurinavičius

    Author, BoredPanda staff

    Read more »

    Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

    Read less »

    Rokas Laurinavičius

    Rokas Laurinavičius

    Author, BoredPanda staff

    Rokas is a writer at Bored Panda with a BA in Communication. After working for a sculptor, he fell in love with visual storytelling and enjoys covering everything from TV shows (any Sopranos fans out there?) to photography. Throughout his years in Bored Panda, over 300 million people have read the posts he's written, which is probably more than he could count to.

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    Darryl Kerrigan
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    'Clap back'. What's wrong with retorts/responds/counters/argues/posits? Do we need all these new BS words? Good post though, it reminds me of that old riddle - A father and son get in a car crash and are rushed to the hospital. The father dies. The boy is taken to the operating room and the surgeon says, “I can’t operate on this boy, because he’s my son.” (the surgeon is his mum, it's amazing how many people couldn't figure it out...)

    Leo Domitrix
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That one in med school... you should have seen the faces around me (I'm female)... Oh. My. Goodness....

    Load More Replies...
    Leo Domitrix
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    She's always snooping... because she's a cop. They forgot that one! :-)

    Electric Ed
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Perhaps they felt that would be stereotyping police officers? Stereotyping engineers to be an overthinking bunch is of course OK - the nerds don't count. Right?

    Load More Replies...
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    John Louis
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Redefining old stereotypes still re-enforces them. Nonetheless challenging people to think through their first negative impression is a excellent idea and the campaign was presented in a dynamic way,

    Load More Comments
    Darryl Kerrigan
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    'Clap back'. What's wrong with retorts/responds/counters/argues/posits? Do we need all these new BS words? Good post though, it reminds me of that old riddle - A father and son get in a car crash and are rushed to the hospital. The father dies. The boy is taken to the operating room and the surgeon says, “I can’t operate on this boy, because he’s my son.” (the surgeon is his mum, it's amazing how many people couldn't figure it out...)

    Leo Domitrix
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That one in med school... you should have seen the faces around me (I'm female)... Oh. My. Goodness....

    Load More Replies...
    Leo Domitrix
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    She's always snooping... because she's a cop. They forgot that one! :-)

    Electric Ed
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Perhaps they felt that would be stereotyping police officers? Stereotyping engineers to be an overthinking bunch is of course OK - the nerds don't count. Right?

    Load More Replies...
    ADVERTISEMENT
    John Louis
    Community Member
    5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Redefining old stereotypes still re-enforces them. Nonetheless challenging people to think through their first negative impression is a excellent idea and the campaign was presented in a dynamic way,

    Load More Comments
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