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8 Powerful Posters That Showcase Stereotypes About Women And Then Shuts Them Down
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Advertising, Design2 years ago

8 Powerful Posters That Showcase Stereotypes About Women And Then Shuts Them Down

Words are powerful. They can knock someone down or, on the contrary, inspire them to carry on. Highlighting this, South African company PPS has launched a campaign titled “Women acknowledged.” Aimed at both, young, up-and-coming as well as established women professionals, the campaign opens up a dialogue about the stereotypes that women face in the workplace.

More info: pps.co.za

“With its provocative and honest style, the campaign tackles the labels that disempower women by re-formulating them in an empowering way, challenging age-old bias,” PPS wrote on its website.

“Each piece in the ‘Women acknowledged’ series commences with a disempowering statement, which is then countered by an empowered statement. The campaign will focus on women in some of the main careers that make up the PPS membership base, namely engineering, academia, accounting, architecture, law, medicine, and dietetics.”

“Irrespective of their qualification, female professionals are not treated as equals to their male counterparts because they are seen as women before being seen as professionals,” Ayanda Seboni, Group Executive: Brand, Marketing & Communications at PPS, said.

“PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity, ” Seboni added.

To better understand the campaign, watch the video below

People loved the idea behind the project

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Darryl Kerrigan
Community Member
2 years ago

'Clap back'. What's wrong with retorts/responds/counters/argues/posits? Do we need all these new BS words? Good post though, it reminds me of that old riddle - A father and son get in a car crash and are rushed to the hospital. The father dies. The boy is taken to the operating room and the surgeon says, “I can’t operate on this boy, because he’s my son.” (the surgeon is his mum, it's amazing how many people couldn't figure it out...)

Leo Domitrix
Community Member
2 years ago

That one in med school... you should have seen the faces around me (I'm female)... Oh. My. Goodness....

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Leo Domitrix
Community Member
2 years ago

She's always snooping... because she's a cop. They forgot that one! :-)

Electric Ed
Community Member
2 years ago

Perhaps they felt that would be stereotyping police officers? Stereotyping engineers to be an overthinking bunch is of course OK - the nerds don't count. Right?

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John Louis
Community Member
2 years ago

Redefining old stereotypes still re-enforces them. Nonetheless challenging people to think through their first negative impression is a excellent idea and the campaign was presented in a dynamic way,

Load More Comments
Darryl Kerrigan
Community Member
2 years ago

'Clap back'. What's wrong with retorts/responds/counters/argues/posits? Do we need all these new BS words? Good post though, it reminds me of that old riddle - A father and son get in a car crash and are rushed to the hospital. The father dies. The boy is taken to the operating room and the surgeon says, “I can’t operate on this boy, because he’s my son.” (the surgeon is his mum, it's amazing how many people couldn't figure it out...)

Leo Domitrix
Community Member
2 years ago

That one in med school... you should have seen the faces around me (I'm female)... Oh. My. Goodness....

Load More Replies...
Leo Domitrix
Community Member
2 years ago

She's always snooping... because she's a cop. They forgot that one! :-)

Electric Ed
Community Member
2 years ago

Perhaps they felt that would be stereotyping police officers? Stereotyping engineers to be an overthinking bunch is of course OK - the nerds don't count. Right?

Load More Replies...
John Louis
Community Member
2 years ago

Redefining old stereotypes still re-enforces them. Nonetheless challenging people to think through their first negative impression is a excellent idea and the campaign was presented in a dynamic way,

Load More Comments
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