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We're all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. "The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture". That's how the artist himself describes the idea. 

More info: peddymergui.com

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    Elizabeth Schuyler
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Chanel infant formula: For when you want your baby to be as much of a spoiled brat as you.

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    Raine Soo
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    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This one is not so far-fetched. I once purchased Italian biscuits by Giorgio Armani and chocolates by Roberto Cavalli. The biscuits were dry as heck, but the chocolates were actually quite good.

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