Bored Panda works better on our iPhone app
Continue in app Continue in browser
BoredPanda Add Post

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?
375points
User submission
73.7K
1.1M
Art4 years ago

Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?

Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.

As you can see below however, there’s a simple way to reduce these costs, and that’s by using less ink. The idea, called Ecobranding, is a new conceptual experiment aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx, the streamlined examples you can find here maintain the essence of each specific logo while simultaneously making it more cost-effective for both the manufacturer and the environment. How do you think they compare to the originals? Let us know in the comments below.

More info: Ecobranding (h/t: designtaxi)

Did you know that printer ink costs twice as much as Chanel N°5?

Ecobranding aims to reduce that cost by using less ink in logos

This will also reduce the environmental impact of printing millions of logos

McDonalds

H&M

Apple

Coca Cola

Fedex

Nike

Luis Vuiton

Starbucks

Ups

How do you think these examples compare to the originals?

1.1Mviews

Share on Facebook
You May Like
Popular on Bored Panda
Leave a comment
Ben Smith
Community Member
4 years ago

This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.

John L
Community Member
4 years ago

I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.

Load More Replies...
Jess 💖 Yass
Community Member
4 years ago

They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!

Iva Sušická
Community Member
4 years ago

They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...

Load More Replies...
Laura Sherman
Community Member
4 years ago

UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.

Full Name
Community Member
4 years ago

Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.

Load More Replies...
Load More Comments
Ben Smith
Community Member
4 years ago

This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.

John L
Community Member
4 years ago

I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.

Load More Replies...
Jess 💖 Yass
Community Member
4 years ago

They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!

Iva Sušická
Community Member
4 years ago

They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...

Load More Replies...
Laura Sherman
Community Member
4 years ago

UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.

Full Name
Community Member
4 years ago

Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.

Load More Replies...
Load More Comments
Popular on Bored Panda
Popular on Bored Panda
User Submissions
Also on Bored Panda
Also on Bored Panda