Someone Optimized Famous Logos To Use Less Ink And Be More Environmentally Friendly – What Do You Think?
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Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.
As you can see below however, there’s a simple way to reduce these costs, and that’s by using less ink. The idea, called Ecobranding, is a new conceptual experiment aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx, the streamlined examples you can find here maintain the essence of each specific logo while simultaneously making it more cost-effective for both the manufacturer and the environment. How do you think they compare to the originals? Let us know in the comments below.
More info: Ecobranding (h/t: designtaxi)
Did you know that printer ink costs twice as much as Chanel N°5?
Ecobranding aims to reduce that cost by using less ink in logos
This will also reduce the environmental impact of printing millions of logos
McDonalds
H&M
Apple
Coca Cola
Fedex
Nike
Luis Vuiton
Starbucks
Ups
How do you think these examples compare to the originals?
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This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.
I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.
All these logos are still easily recognizable, anyone would immediately associate them with the original brands. Most have already been updated and redesigned many times before, this would be no different. I say yay!
Actually I think they are still very much recognizable as each respective company's logo and even savings aside, think they are more attractive and fresh.
That's why it took so long for Stabucks to remove their name from their logo. I rather like their simplified logo though. (Me being a graphic designer and all)
Hi Ben, The idea could/should be that this optimized version of the logo could be used on things like package slips, shipping boxes, receipts, etc. Places where the logo might not be as important. But think about the impact it could have if they updated all their package slips to have 20% less ink used. Not necessarily using that version on their website, or social media or other branding.
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Actually most companies already changed them recently for flat design... All big companies did so.
They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!
They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...
Most look good, if indeed a nightmare from a use perspective, but the UPS one loses a lot - the regular one looks... secure, stable and the eco one looks cheap.
the Coke logo is the only one I really don't like. My favorite is the FedEx
I disagree. Some look good, some look bad. I particularly dislike the Apple and UPS ones...
UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.
Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.
This will never fly. Nice idea though. Corporations spend millions of dollars and decades to establish an recognizable logo and they won't go changing it without more millions of dollars and more years of research to decide if it's worth it.
I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.
All these logos are still easily recognizable, anyone would immediately associate them with the original brands. Most have already been updated and redesigned many times before, this would be no different. I say yay!
Actually I think they are still very much recognizable as each respective company's logo and even savings aside, think they are more attractive and fresh.
That's why it took so long for Stabucks to remove their name from their logo. I rather like their simplified logo though. (Me being a graphic designer and all)
Hi Ben, The idea could/should be that this optimized version of the logo could be used on things like package slips, shipping boxes, receipts, etc. Places where the logo might not be as important. But think about the impact it could have if they updated all their package slips to have 20% less ink used. Not necessarily using that version on their website, or social media or other branding.
This comment is hidden. Click here to view.
Actually most companies already changed them recently for flat design... All big companies did so.
They look way better with the eco friendly touch to them! Like did you see the coca cola one!! LOVE IT!!
They look better, but it is nightmare for graphics and if you will optimalised it for small object, it would dissapear...
Most look good, if indeed a nightmare from a use perspective, but the UPS one loses a lot - the regular one looks... secure, stable and the eco one looks cheap.
the Coke logo is the only one I really don't like. My favorite is the FedEx
I disagree. Some look good, some look bad. I particularly dislike the Apple and UPS ones...
UPS, H&M, Coca-Cola, and Luis Vuiton will not print right at a smaller scale. Some of the lines are too fine and too close to other parts of the logo, so the thin lines will end up running into the rest of the logo during the printing process.
Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.