Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.


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As you can see below however, there’s a simple way to reduce these costs, and that’s by using less ink. The idea, called Ecobranding, is a new conceptual experiment aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx, the streamlined examples you can find here maintain the essence of each specific logo while simultaneously making it more cost-effective for both the manufacturer and the environment. How do you think they compare to the originals? Let us know in the comments below.

More info: Ecobranding (h/t: designtaxi)

Did you know that printer ink costs twice as much as Chanel N°5?

Ecobranding aims to reduce that cost by using less ink in logos

This will also reduce the environmental impact of printing millions of logos

McDonalds

H&M

Apple

Coca Cola

Fedex

Nike

Luis Vuiton

Starbucks

Ups

How do you think these examples compare to the originals?