Coffee mugs have turned Lance Curran’s kids into superheroes. Under the hashtag #breakfastmugshot, Curran takes superhero and pop-figure themed mugs, holds them in front his children’s faces, and then posts the pictures to Instagram. Others have begun to follow his lead.

Lance Curran is the self-described “Warehouse Director & Comic Book Czar for @Threadless,” and is the co-founder of Arcade Brewery. Arcade’s beer is unique in that every six-pack features a comic-strip story which is told over several bottles.

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