The modern world has a weird relationship with influencers. Some people love ‘em. Some hate ‘em. Others love to hate them (or hate that they love them). Whichever group you think you’re a part of, there’s little denying that influencers are here to stay in some shape or form for good. But they don’t lead the ‘perfect’ lives they want you to think they do. In fact, seeing how they act in their natural environment might just break every single illusion you ever had about them. That’s where the immensely popular ‘Influencers in the Wild’ Instagram account comes in.

The 3.5-million-follower-strong account is dedicated to collecting the quirky, goofy, and embarrassing side of influencers. Scroll down to see just how ridiculous these ‘perfect’ influencers can be, and upvote your fave pics and videos. You can find Bored Panda’s earlier post about ‘Influencers in the Wild’ right here.

Bored Panda wanted to learn more about the recent changes in the influencer industry, so we reached out to Brooke Erin Duffy, an associate professor at Cornell University who studies the intersection of media, culture, and technology. Read on for her insights!

More info: Instagram | Facebook | Website

#1

Good Morning Sunshines

Good Morning Sunshines

influencersinthewild , linalegg Report

JuJu
Community Member
4 weeks ago

Need the bikini brand...looks so durable.

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#2

Hope She Remembered To Make A Wish

Hope She Remembered To Make A Wish

influencersinthewild , maddiemonti_ Report

Adam C
Community Member
4 weeks ago

sure, we all wash our hair when we see a fountain.

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#3

This Video Was Doomed From The Start

This Video Was Doomed From The Start

influencersinthewild , noelleoninsta Report

Claire
Community Member
4 weeks ago

I thought she was wearing green flippers!

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Duffy from Cornell University said that the coronavirus pandemic has sparked two interrelated responses in the influencer industry, neither of which is entirely new.

“The first involves ringing the death knell on influencers because of brands' dwindling advertising budgets; the second stems from the belief that aspirational imagery and markers of privilege are less and less relevant in a moment of widespread social and economic upheaval,” she explained.

“The latter response, crucially, seems to be especially gendered. Indeed, while women influencers have long faced backlash for being what audiences deem inauthentic, excessively self-promotional, or ‘fake,’ the critical blowback seems to have intensified in the wake of the pandemic.”

#4

Literally An Influencer In The Wild

Literally An Influencer In The Wild

influencersinthewild , francety Report

Downunderdude
Community Member
4 weeks ago

milk, please.

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#5

This Is A Psa

This Is A Psa

influencersinthewild Report

Hans
Community Member
4 weeks ago

Darwin Award contestant.

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#6

It’s A $4 Hamburger Dude

It’s A $4 Hamburger Dude

influencersinthewild , nate.lucero Report

로희
Community Member
4 weeks ago

I love the caption.

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According to Duffy, most of the influencers she’s interviewed believe that their careers are “profoundly unstable as they are at the whims of audiences, advertisers, and crucially, platforms' algorithms.”

The pandemic has exacerbated these issues and has caused some influencers to branch out and develop “different vestiges of their brand persona, most especially on TikTok.”

Duffy added that wider popular culture appears to be centered around influencers’ claims to authenticity or realness. “Photo manipulation has a long history in the media and advertising industries, but the critiques of influencers' alleged photoshopping is deeply individual and hence personal,” she said.

#7

Babe Just Got Baptized

Babe Just Got Baptized

influencersinthewild , brittanie.nash Report

Hans
Community Member
4 weeks ago

"I baptize you on the name of stupid."

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#8

Influencers Are Returning To The Ocean. Nature Is Healing

Influencers Are Returning To The Ocean. Nature Is Healing

influencersinthewild , rogerh1955 Report

I Just Changed My Name
Community Member
4 weeks ago

I don't know what's more troubling, the coordinated mermen fins or the fact that they came to a mural consensus that this was a good idea

Dragonfruit'nrollerskates
Community Member
4 weeks ago

I think it's fabulous

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Full of Giggles
Community Member
4 weeks ago

I see nothing shameful here. These guys are awesome!

Leslie Burleson
Community Member
4 weeks ago

I don't care , this one is funny

Lisa
Community Member
4 weeks ago

Okay but this looks fun

Monica Reed
Community Member
4 weeks ago

I don't see anything wrong here I think it's cute!

shemeowsalot
Community Member
4 weeks ago

how do you know they're influencers....and not just people with good taste in scales and humor? am i something

Nadine Bamberger
Community Member
4 weeks ago

Those are REAL mermen, you cynical heathens.

*sigh*, The Yellow Teletubby
Community Member
4 weeks ago

this is amazing, I love them, they're amazing, ugh

A M
Community Member
4 weeks ago

These lads are fabulous!

CherryCola♥
Community Member
4 weeks ago

A perfect match! LAND_16_9-...d-jpeg.jpg LAND_16_9-SERIES-5f6956e252e3d-jpeg.jpg

CherryCola♥
Community Member
4 weeks ago

I really cant with this picture XD

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RitaGG
Community Member
4 weeks ago

I was scrolling down expecting another image showing a wave crashing over them. But no, just a few Mermen.

Hans
Community Member
4 weeks ago

Send in the Orcas!

Wyndmere
Community Member
4 weeks ago

Mamas don’t let your babies grow up to be mermen influencers.

Elise Williams
Community Member
4 weeks ago

Fish fear them.

Christian Lainesse
Community Member
4 weeks ago

Moisture is the essence of wetness, and wetness is the essence of beauty

Cybele Spanjaard
Community Member
4 weeks ago

Love these boys to bits

person (i think)
Community Member
3 weeks ago

This would bring me great joy if i saw them when I was out and about!

Carolyn Legg
Community Member
4 weeks ago

The real beach boys

NamiKoa
Community Member
4 weeks ago

Every once in a while it strikes me as unfair that guys get to do a shot like this snd they're considered cute, hilarious, awesome and many other positive adjectives. I'm pretty sure three girls doing the exact same thing wouldn't get so much positive feedback.

Wyndmere
Community Member
4 weeks ago

Him much were they paid?

CherryCola♥
Community Member
4 weeks ago

This comment has been deleted.

Charles Long
Community Member
4 weeks ago

Please set them free! Never to be confirmed any more!!!

Viv Hart
Community Member
3 weeks ago

So camp!

kat lia
Community Member
4 weeks ago

I lve them.

John McIlveen
Community Member
4 weeks ago

Where’s a shark when you need one...or three.

Rustyn Birch
Community Member
4 weeks ago

This is why (in part) women are so depressed at the idea of finding a "good" partner. This is what "culture" has become...

Starlee87
Community Member
3 weeks ago

Is this necessary???

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#9

Went To The Ocean To Throw Her Dead Mother’s Ashes Into It And They Blew Back In Her Face. If This Ain’t A Metaphor For 2020 Then I Don’t Know What Is

Went To The Ocean To Throw Her Dead Mother’s Ashes Into It And They Blew Back In Her Face. If This Ain’t A Metaphor For 2020 Then I Don’t Know What Is

influencersinthewild , shesachampion Report

Danieletc
Community Member
4 weeks ago

The Dudette.

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The ‘Influencers in the Wild’ social media project was started on January 10, 2020. By the end of the month, it had already grown to 695k followers. Now, there’s over 3.5 million of them and the community just keeps on growing. Its success could be attributed to the fact that it posts honest, unfiltered content and asks its community to actively participate in what gets shown.

Forbes explains that influencer marketing is very powerful because it lets brands promote themselves directly to the target audience in a post-TV world where social media is more and more widely used. Marketing products through influencers is a question of trust and getting potential consumers to believe the illusion that social media stars actually like the product they’re advertising.

#10

Pole. Glass High Heels. Low Tide. Garbage Truck. Yep, This Is A Perfect Video

Pole. Glass High Heels. Low Tide. Garbage Truck. Yep, This Is A Perfect Video

influencersinthewild , scott__beach Report

I Just Changed My Name
Community Member
4 weeks ago

So many questions

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#11

Sir This Is What The Zoom Feature Is For

Sir This Is What The Zoom Feature Is For

influencersinthewild , kn.wildlife Report

Troux
Community Member
4 weeks ago

I'm not sure he's an influencer.

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#12

Good Bye Hope It Was Worth It

Good Bye Hope It Was Worth It

influencersinthewild Report

Hans
Community Member
4 weeks ago

Where are the sharks when you need them?

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However, the influencer industry has been hard hit by the coronavirus pandemic in 2020, forcing them to adapt. Economic difficulties mean that some brands have less money to advertise through influencers. Meanwhile, events continue to be canceled and travel isn’t as easy as it used to be. Travel and fashion influencers aren’t doing so well anymore.

However, other influencers saw a surge in attention during the pandemic. Categories like at-home fitness, gardening (or rather plantfluencing), and cooking took off as people are spending more time at home and are concerned about their health. Also, more social media stars are foregoing support from brands and marketing their own services. Now those are the kinds of influencers we can get behind. But it’d still be fun to see how they act in the wild, too!

#13

National Geographic Photographer Captures Beached Influencer As People Just Walk Around Like Nothing Is Wrong. So Sad!

National Geographic Photographer Captures Beached Influencer As People Just Walk Around Like Nothing Is Wrong. So Sad!

influencersinthewild , __l_n_ Report

Downunderdude
Community Member
4 weeks ago

Quick! Roll her back in!

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#14

Influencers In The Wind

Influencers In The Wind

influencersinthewild , hannahcebull Report

Kisses4Katie
Community Member
4 weeks ago (edited)

She's trying to grab it with her butt cheeks.

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#15

Did Kid Rock And Jack Sparrow Have A Baby?

Did Kid Rock And Jack Sparrow Have A Baby?

influencersinthewild , white_pepper Report

Dragonfruit'nrollerskates
Community Member
4 weeks ago

Yes they did

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#16

This Had A 0% Chance Of Working Out Okay

This Had A 0% Chance Of Working Out Okay

influencersinthewild , _ddsquad Report

Kisses4Katie
Community Member
4 weeks ago

This is hilarious.

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#17

I’m Not Gonna Lie, When Coachella Got Canceled, I Was Upset. From The Perspective Of Content Only

I’m Not Gonna Lie, When Coachella Got Canceled, I Was Upset. From The Perspective Of Content Only

influencersinthewild , littlemiss_ky Report

postboredom
Community Member
4 weeks ago

Here's another idea. Freaking stand on your own legs, give a good smile and say cheese. *snaps fingers* Done.

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#18

This Is Totally Appropriate Right?

This Is Totally Appropriate Right?

influencersinthewild , sweetcar0lyn Report

troufaki13
Community Member
4 weeks ago

WTH??? There are children nearby!! ffs...

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#19

This Is Dedication

This Is Dedication

influencersinthewild , laurrrenhunter Report

Scyth
Community Member
4 weeks ago

The photo sequence is hilarious.

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#20

Dan Bilzerian Wyd Bro It’s Like 3 Degrees Out

Dan Bilzerian Wyd Bro It’s Like 3 Degrees Out

influencersinthewild , rachelynh Report

Kisses4Katie
Community Member
4 weeks ago

Volcano maaaaan! Volcanic protector mahn!

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#21

Cat Said Enough

Cat Said Enough

influencersinthewild , ln_k8r Report

Dragonfruit'nrollerskates
Community Member
4 weeks ago

Kittie's right

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#22

This Looks Like It Belongs On Failsalad

This Looks Like It Belongs On Failsalad

influencersinthewild , leor_saghian Report

Hans
Community Member
4 weeks ago

The drop was unsatisfactorily unsteep.

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#23

I Literally Demand To See The Final Shot

I Literally Demand To See The Final Shot

influencersinthewild , tarapeutic Report

shemeowsalot
Community Member
4 weeks ago

again, not an influencer doing stupid thing for a IG pic...just a dude taking a pic in a mermaid costume, idk what's so wrong about it

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#24

Hi Yes, I’d Like To File A Formal Complaint Against Mankind

Hi Yes, I’d Like To File A Formal Complaint Against Mankind

influencersinthewild , ivenhays Report

Stefan Jankovski
Community Member
4 weeks ago

Picture of Lightning McQueen's parents

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See Also on Bored Panda
#25

Girl, Don’t Drag Buddha Into This

Girl, Don’t Drag Buddha Into This

influencersinthewild , thatonetattooedgirl Report

Romenriel
Community Member
4 weeks ago

Quite disgusting.

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#26

Frostbit Buttcheeks (Is A Good Name For A Band)

Frostbit Buttcheeks (Is A Good Name For A Band)

influencersinthewild Report

Romenriel
Community Member
4 weeks ago

Why?!

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#27

Let’s Take A Break From The Heavy Stuff. Here’s A Good Old Fashioned Wave Smash

Let’s Take A Break From The Heavy Stuff. Here’s A Good Old Fashioned Wave Smash

influencersinthewild , sitara_hewitt Report

Dragonfruit'nrollerskates
Community Member
4 weeks ago

Actually, I would use the bottom one for my insta. Who else can say they have this one-of-a-kind shot?

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#28

That’s A Big Nope

That’s A Big Nope

influencersinthewild Report

로희
Community Member
4 weeks ago

Poor child.

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#29

“So A Lot Of You Guys Have Been Asking About My Flight Routine”

“So A Lot Of You Guys Have Been Asking About My Flight Routine”

influencersinthewild Report

Scyth
Community Member
4 weeks ago

What's that?

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#30

Making Montreal Look Good

Making Montreal Look Good

influencersinthewild Report

Sonja
Community Member
4 weeks ago

darwin award

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Note: this post originally had 44 images. It’s been shortened to the top 30 images based on user votes.