Bored Panda works better on our iPhone app
Continue in app Continue in browser

Add post form topAdd Post
Tooltip close

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

Hospital Informs People About The Difference Between Urgent And Emergency Care In Delightful Ads (4 Pics)
User submission
22.5K
177.4K

Hospital Informs People About The Difference Between Urgent And Emergency Care In Delightful Ads (4 Pics)

Hospital Displays Funny Billboards Illustrating The Difference Between Urgent Care And Emergency CareThe Difference Between Urgent And Emergency Care Illustrated In 4 Funny BillboardsHospital Sets Funny Ads To Clear Up The Confusion Between Urgent And Emergency CareHospital Sets The Difference Between Urgent And Emergency Care With 4 Funny Billboards4 Hospital Ads That Tell The Difference Between Urgent And Emergency Care Are As Hilarious As Useful4 Urgent Care Vs. Emergency Care Billboards That Show That The Difference Is Clear4 Creative Hospital Ads That Let People Know The Difference Between Urgent And Emergency CareHospital Informs People About The Difference Between Urgent And Emergency Care In Delightful Ads (4 Pics)This Hospital Advertises Itself By Setting Up Funny, Yet Informative Ads About Urgent And Emergency Care DifferencesHospital Informs People About The Difference Between Urgent And Emergency Care In Delightful Ads (4 Pics)
ADVERTISEMENT

Urgent care – or emergency care? Both of them sound super serious if you ask me, so it’s definitely going to be in your interest to get to the right place for health care as soon as possible.

A Florida-based healthcare service knows this and has provided convenient and amusing roadside billboards for people’s information, so their emergency rooms don’t get clogged up with people seeking treatment for minor health issues such as bee stings.

Image credits: TheRussMartinShow

BayCare describes itself as a “leading not-for-profit health care organization that connects individuals and families to a wide range of services at 15 hospitals and hundreds of other convenient locations throughout the Tampa Bay and central Florida regions.”

Like any medical service, they recommend that you visit your primary care provider for an acute illness or injury that is not life-threatening. Which I guess means your doctor. But what if it’s the weekend, after hours or you just can’t wait for an appointment?

People weren’t quite sure who to call.

Image credits: TheRussMartinShow

So BayCare got together with New York-based creative communications and advetising agency DeVito/Verdi to try to solve the problem. “BayCare needed an ad campaign for both its Emergency Care services and its Urgent Care services,” DeVito/Verdi writes.

ADVERTISEMENT

“However, consumers were getting the two confused, so we created a campaign that would both differentiate the services and raise their profile.”

Image credits: TheRussMartinShow

With some simple graphics and a touch of humor, they have succeeded in doing just that! The clever ads have gotten a positive reaction, and people are talking about them, which is, of course, the whole point.

But what if you’re still not sure what to do? Well, let’s allow BayCare to explain in a little more detail. “ER is appropriate for any life-threatening illness or injury,” they write. “If you are experiencing chest pain, fainting, loss of vision, shortness of breath, or severe abdominal pain, then the ER is the correct choice.”

“These facilities are open 24/7 and have all the capabilities to handle any type of medical situation.”

“If in doubt, choosing an ER is usually best.”

“Calling 911 for chest pain, difficulty breathing or other potentially life-threatening issues is recommended. At the ER you may experience a wait time before seeing the provider. You will usually have a higher out of pocket cost with your health insurance compared to an urgent care facility.”

ADVERTISEMENT

Image credits: TheRussMartinShow

“Urgent care is the perfect option for more minor illness and injury.”

“Examples would be upper respiratory conditions, urinary tract infections, nausea/vomiting, lacerations, and sprains. These facilities are open evenings and weekends. They are able to repair lacerations and remove foreign bodies.”

“You will typically receive care quicker and at a lower cost than at an ER.”

So there you go. Pretty clear now isn’t it? Now, fingers crossed we never have to avail ourselves of these services!

Here’s what people had to say about the creative and funny signs

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT

177Kviews

Share on Facebook
James Caunt

James Caunt

Author, Community member

Read more »

James is a Bored Panda reporter who graduated with a BA in Peace And Conflict Studies and an MA in African Affairs. Before Bored Panda, he was an English teacher and also travelled a lot, doing odd jobs from beer-slinging to brickie's labourer and freelance journalism along the way. James loves covering stories about social and environmental issues and prefers to highlight the positive things that unite us, rather than petty internet squabbles about fictional characters. James is the grumpy, contradictory one who thinks that Bored Panda, due to its large audience, has a social responsibility to inspire and inform its readers with interesting issues and entertaining, well-researched stories. Let's do our bit to make our little corner of the internet a smarter, more truthful and less angry place!

Read less »
James Caunt

James Caunt

Author, Community member

James is a Bored Panda reporter who graduated with a BA in Peace And Conflict Studies and an MA in African Affairs. Before Bored Panda, he was an English teacher and also travelled a lot, doing odd jobs from beer-slinging to brickie's labourer and freelance journalism along the way. James loves covering stories about social and environmental issues and prefers to highlight the positive things that unite us, rather than petty internet squabbles about fictional characters. James is the grumpy, contradictory one who thinks that Bored Panda, due to its large audience, has a social responsibility to inspire and inform its readers with interesting issues and entertaining, well-researched stories. Let's do our bit to make our little corner of the internet a smarter, more truthful and less angry place!

Mantas Kačerauskas

Mantas Kačerauskas

Author, BoredPanda staff

Read more »

As a Visual Editor at Bored Panda, I indulge in the joy of curating delightful content, from adorable pet photos to hilarious memes, all while nurturing my wanderlust and continuously seeking new adventures and interests—sometimes thrilling, sometimes daunting, but always exciting!

Read less »

Mantas Kačerauskas

Mantas Kačerauskas

Author, BoredPanda staff

As a Visual Editor at Bored Panda, I indulge in the joy of curating delightful content, from adorable pet photos to hilarious memes, all while nurturing my wanderlust and continuously seeking new adventures and interests—sometimes thrilling, sometimes daunting, but always exciting!

What do you think ?
Add photo comments
POST
Podunkus
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have health insurance (Urgent Care). I don’t have health insurance (Emergency Care).

Zelda Blue
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Unfortunately the healthcare system has to go to these lengths because so many people lack common sense. Too many people treat Urgent Care and Emergency Care as their "clinic" instead of finding a primary care doctor and making an appointment. Too bad they can't cure stupid.

Drive Bee
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Where I live you are lucky to get in to see your primary care within a few weeks, they tell you, "if you need help sooner, go to the urgent care."

Load More Replies...
Cindy Snow
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My husband works in ER and over 50% do not need to be there. Birth control? A summer cold? Pinworms? Clinics, people, clinics. We need more clinics and more people to use em.

Load More Comments
Podunkus
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have health insurance (Urgent Care). I don’t have health insurance (Emergency Care).

Zelda Blue
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Unfortunately the healthcare system has to go to these lengths because so many people lack common sense. Too many people treat Urgent Care and Emergency Care as their "clinic" instead of finding a primary care doctor and making an appointment. Too bad they can't cure stupid.

Drive Bee
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Where I live you are lucky to get in to see your primary care within a few weeks, they tell you, "if you need help sooner, go to the urgent care."

Load More Replies...
Cindy Snow
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My husband works in ER and over 50% do not need to be there. Birth control? A summer cold? Pinworms? Clinics, people, clinics. We need more clinics and more people to use em.

Load More Comments
You May Like
Related on Bored Panda
Related on Bored Panda
Trending on Bored Panda
Also on Bored Panda