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Coca-Cola’s Holiday Cans Contain Hidden Designs, And You’ll Smile When You Notice Them
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Product Design4 years ago

Coca-Cola’s Holiday Cans Contain Hidden Designs, And You’ll Smile When You Notice Them

If you’ve got an impeccable eye for detail, you might have noticed by now that Coca-Cola’s polar bear-adorned holiday cans hide a few secret – and refreshing – symbols, and the ways they were disguised are supremely clever.

The man behind the campaign is none other than Israeli graphic designer and artist Noma Bar. He’s an expert at using negative space as a creative canvas, and his minimal yet masterful works often contain multiple images woven together. That’s why it comes as no surprise that when Bar was bringing the polar bears now featured on Coca-Cola’s festive cans for a second consecutive year to life, he infused their wavy silhouettes with imagery that only the sharpest eye could pick up.

“The illustrations feel fresh and playful and capture special holiday moments of family togetherness,” Bar told Design Taxi about the limited-edition soda cans, which have been released in lush shades of red, green, silver and black.

Have a look for yourself below, and put your old ‘I-Spy’ skills to the test.

These festive Coca-Cola cans have fun hidden images woven into their sleek designs

Can you spot them? (Hint: Think of a cold, refreshing bottle of the drink in question)

Bottles on their glistening noses…

And negative space images of open Coca-Cola bottles…

“I realized that I was not just drawing bears, but landscapes as well,” Bar said

“The illustrations… capture special holiday moments of family togetherness”

Image credits: DelishDotCom

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A dose of reality...
Community Member
4 years ago

"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????

N G
Community Member
4 years ago

Bye polar?

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Jonathan Eatsalot
Community Member
4 years ago

C'mon BP, stop the advertising

Kent Obediah Hayton
Community Member
4 years ago

Lol I'm catching up to u Jonathan

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Little Menace
Community Member
4 years ago

'Tis nothing but an advert.

Load More Comments
A dose of reality...
Community Member
4 years ago

"“The illustrations… capture special holiday moments of family togetherness”" Sorry, what????

N G
Community Member
4 years ago

Bye polar?

Load More Replies...
Jonathan Eatsalot
Community Member
4 years ago

C'mon BP, stop the advertising

Kent Obediah Hayton
Community Member
4 years ago

Lol I'm catching up to u Jonathan

Load More Replies...
Little Menace
Community Member
4 years ago

'Tis nothing but an advert.

Load More Comments
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