Top 40+ Creative Ads Made to Stop You Smoking
To tell you the truth, I don’t believe that even the most creative anti-smoking advertisement can make you quit smoking after you see it. It’s just not how the things work.
When a smoker runs into another anti-smoking ad, often the reaction is – “yes maybe it is cool, but it won’t make me quit – it’s a waste of time and money”. Well of course, one single ad won’t change your mind in a second, but it does create the awareness that smoking is a BAD thing, and when a message is being repeated over an over again – it find its place somewhere deep inside your unconscious mind.
It takes time, but some day it may build up, and it will seem as though as YOU have an idea – “smoking is really a stupid thing to do, I quit!” What may seem as your own idea, could be a huge job of those creative antismoking ads you used to see everywhere.
So, if you want to help those hooked on smoking, make this list of “Top 40+ Creative Ads Made to Stop You Smoking” VIRAL. Digg it, blog it, share it on Facebook, give thumbs up on StumbleUpon, etc.. – the more people will see it, the more people we will help.
The Smoke
(lucaszoltowski.deviantart.com via boredpanda)
Shotgun

(via boredpanda)
“The Roy Castle Lung Cancer Foundation. passivesmokingkills.org”
Advertising Agency: CHI and Partners, UK
Gun

(via via boredpanda)
Credit: Gitam-BBDO Israel
More information
(via via boredpanda)
“For more information on lung cancer, keep smoking.”
Advertising Agency: TBWA\Vancouver, Canada
Deathbed

(via boredpanda)
Advertising Agency: CHI&Partners, London, UK
Sex Life

(via boredpanda)
“Smoking Can Affect Your Sex Life”
Credits: surajit soms
You smoke. We smoke.

(via boredpanda)
Credit: BatesPANGULF, Dubai; AD: Fahad Shehadat, CW: Bipen Jacob
Suicide vs Homicide

(via boredpanda)
“Suicide – Homicide. The Roy Castle Lung Cancer Foundation. passivesmokingkills.org”
Advertising Agency: CHI and Partners, UK
Breast

(via boredpanda)
“Women who smoke feed more than just milk to their children.
Research indicates that chemicals from tobacco smoke are transmitted via breast milk. So, stop smoking.”
Advertising Agency: Bhadra Communications, Bangalore, India
Passive Smoking: 5 a day

(via boredpanda)
“Passive smoking kills 5 people a day. The Roy Castle Lung Cancer Foundation. passivesmokingkills.org”
Advertising Agency: CHI and Partners, UK
Eyesight

(via boredpanda)
“Smoking can kill your eyesight first.”
Agency: Team Young & Rubicam, Abu Dhabi, UAE
Jumping off buildings harms

(via boredpanda)
“Jumping off buildings when pregnant harms your baby”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Die Younger

(via boredpanda)
“People who stand here die younger”
“You wouldn’t ignore this warning. Why ignore them on cigarette packs?”
Agency: Lowe Bull, Johannesburg, South Africa
Monsters

(via boredpanda)
Agency: Euro RSCG, India
Poisoning

(via boredpanda)
“Smoking kills 30 times more people than poisoning.”
Advertising Agency: 1pointsize, Chennai, India
Chemicals



(via boredpanda)
“…Xantham Gum, 3,4-Xylenol, Yeast and there are another 4000 chemicals found in cigarette smoke. Say no to smoking.”
Advertising Agency: The Classic Partnership Advertising, Riyadh, Saudi Arabia
Cancer cures

(via boredpanda)
Agency: Ogilvy & Mather, India |Award: Gold Lion, Cannes, 2003
Get to heaven earlier

(via boredpanda)
“Children of parents who smoke, get to heaven earlier.”
Advertising Agency: Serviceplan, Munchen/Hamburg, Germany
Creative director: Ekki Frenkler | Art Director: Sybille Stempel | Copywriters: Carlos Obers, Christine Deinhart | October 2006
Water
(via boredpanda)
“SURGEON GENERAL’S WARNING: Drinking This Water Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy”
“Would you drink it?”
Advertising Agency: Intermarkets, Dubai, UAE
Terrorism

(via boredpanda)
“Terrorism-related deaths since 2001: 11,377. Tobacco-related deaths since 2001: 30,000,000.”
Advertising Agency: DDB New Zealand
Smoking is harmful to your breath

(via boredpanda)
“Smoking is harmful to your breath. National Committee Against Tobacco www.cnct.org“
Agency: TBWA, Paris, France
Lungs

(via boredpanda)
Advertising Agency: NeogamaBBH, Brazil
Reduces weight

(via boredpanda)
Touchstone Advertising, Mumbai; Aditya Uphadayay, Kailash Chaudhari, Shoeb Shaikh, Raju Gawde
Cemetery

(via boredpanda)
Agency: Everest Brand Solutions, India
Smoke Demon

(via boredpanda)
Roughly: “What people call a puff, the bible calls something else.”
Advertising Agency: Neogama BBH, Brazil
Charms

(via boredpanda)
Agency: GMASCO Marketing Communications, Dubai, UAE
Hooked

(via boredpanda)
The Roy Castle Lung Cancer Foundation. passivesmokingkills.org
Advertising Agency: CHI and Partners, UK
LEGO

(via boredpanda)
“Everything you do affects your chilfren. Stop smoking with Nicorette.”
Advertising Agency: Draftfcb Kobza, Wien, Austria
Non-Smoking Pub

(via boredpanda)
“The First Non-Smoking Pub in UAE.”
Creatives: Jaywant Dabholkar, Porus Jose, Tushar Mahajan
Maze

(via boredpanda)
Suicide
(via boredpanda)
“It’s called suicide because it’s your choice.”
“Give up smoking: 0 8008 700 700″
Advertising Agency: Mercury 360, Bucharest, Romania | Published: December 2008
Non Smoking Area

(via boredpanda)
Advertising Agency: TBWA\Athens, Greece
Creative Director: Vangelis Vrouvas
Worst Side

(via boredpanda)
“Secondhand smokers are on the worst side of the cigarette.”
Advertising Agency: BDDP Unlimited, Paris, France
Second hand smoke

(via boredpanda)
“Second hand smoke in the home hospitalises 17,000 UK every year.”
Advertising Agency: Chi & Partners, London, UK | Creative Director: Ewan Paterson | December 2008
It’s murder

(via boredpanda)
“Smoking isn’t just suicide. It’s murder.”
Advertising Agency: DRAFT FCB + IDB
Just looking at them makes you sick

(via boredpanda)
“Cigarettes. Just looking at them makes you sick.”
Advertising Agency: JWT, Brazil
Poor swimmers
(via boredpanda)
An award winning advert for ASH depicting the effect of smoking on male fertility, created by Clear Marketing Communications: Writer: Andy Fenton and Art Director: Jason Chadwick
Carry on
(via boredpanda)
The Roy Castle Lung Cancer Foundation. passivesmokingkills.org
Advertising Agency: CHI and Partners, UK
Lips

(via boredpanda)
Smoke

(via boredpanda)
Quick vs Slow

(via boredpanda)
P.S.: if you want to help those hooked on smoking, make this list of “Top 40+ Creative Ads Made to Stop You Smoking” VIRAL. Digg it, share it on Facebook, thumbs up on StumbleUpon, etc.. – the more people will see it, the more people we will help.
P.S2. don’t forget to check The Facts About Smoking [Pic]
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I’m not even a smoker and I find most of these ads not only incredibly patronizing, but false. Second hand smoke isn’t all that dangerous.
Is the goal of these ads to prove that smoking is dangerous and gross? If so, they’re terrific. I’d rather see a brilliant campaign offer help to the people in the grip of this vice. Isn’t what we want a world where smokers can quit, rather than just be chastised for their choices?
Beautiful campaigns!
For those who love creative ads, I also recommand: http://dyvantity.com/inspiration/focus-on-vokswagen-prints-12/
Regards!
Damn….What a crazy kind of advertising….Sadly, I haven’t seen this before. The people who have created these ads should get a price. And they should try to distribute it. If tv channels would broadcast it, if newspapers would print it, i think the rate of smokers would decrease.
To be honest, i am a smoker. But since I have seen those pictures I am thinking about them.
The creativity is amazing….Please publish those ads all over the world….
Wow! Do you know which ones were most effective? And what type of statistics are available as far as the effectiveness of these campaigns? This is really cool! Smoking = Stupid.
According to CDC, approximately 38,000 deaths per year can be attributed to secondhand smoke. Nonsmokers exposed to secondhand smoke at home or work increase their risk of developing heart disease by 25 to 30 percent and lung cancer by 20 to 30 percent. In addition, secondhand smoke causes respiratory problems in nonsmokers, such as coughing, phlegm, and reduced lung function. Children exposed to secondhand smoke are at an increased risk for sudden infant death syndrome, acute respiratory infections, ear problems, and more severe asthma.
Today I decided to give up smoking. I looked these up to give me inspiration – job done.
Awesome! That’s a really inspiring to quit smoking. I should try at least.
it’s all crap and none of them will stop noone smoking. You better read a book of /allen .carr ‘ easyway to stop smoking’ and u will find a solution. since ive rode this 6 months ago I reduced smoking from 20 to 0 in one day and i have never felt better than now. Good luck
@bart noone is saying that these ads stop you smoking instantly. Oh and the funniest thing is that some comments above you say about quiting LOL
Very creative yet powerful adverts designed to promote one message…stop smoking. I’m an ex smoker but it takes more than looking at pictures to quit – it takes will power and support from peers around you. But stick at it and you will get there in the end…it’s worth it. Now I can’t believe I used to put that sh!t inside me!
To Mr. eX. If you seriously believe second hand smoke “isn’t all that dangerous” you have a whole lot to learn. When you smoke a cigarette, at least there is a filter on the cigarette so a few things get filtered out but the smoke that still burns of the tip has no filter. meaning everyone around is inhaling more chemicals than the smoker themselves. Also many smokers don’t take full lungfuls of smoke however the people around are breathing regularly and every breath they take is filled with chemicals that they have no choice to breathe in or not adults at least can choose not to be around this person but children with smoking parents don’t even have this choice. They are basically being forced by their parents to smoke.
Some great ideas here – and a lot of dark humour.
Always a surprise to me when people take to ash.
Whatever lights your candle …
Cheers
Will
NoSmoke: “meaning everyone around is inhaling more chemicals than the smoker themselves”
What? I agree on most of your points but that doesn’t make much sence.
I just quit smoking 2 days ago, still haven’t touched one. These adds might help a bit yeah, remembers me what i’m doing it for. At this moment it’s just willpower, and the idea to be in control of my own body instead of the nicotine.
Except for parents with children i find the whole “smoking is homocide” thing pretty stupid. If you don’t want to inhale smoke make sure you don’t stand near smokers. Besides the smoke from vehicles is killing a lot more people than a few smokers could.
I’m going to grab another cookie, not smoking makes me want to eat.
This page made me want a cigarette something fierce.
@Ferret I hate to say it, but I agree with you. rofl I guess another one bites the dust eh?
@Ferret you’ve got no idea
@Kaizu I quit two days ago as well and Ferret’s post is true, that’s what these ad’s provoked in me. I’m quitting just because I have an opportunity to and I guess I should take it, because you’re supposed to quit… right?
Brilliant ideas!
Grats for the blog, im addicted to your contents. Weekly impressive updates. I hope u update eventually xdd
meh, I smoke, not a chain smoker not a pack a day person or even close. but These don’t affect me. i laugh at most of those
Well i smoked for 4 years. I started quitting 3 weeks ago. To be honest about the second hand smoke; with an exception to children and parents, second hand smoke isn’t more harmful than smoking. All of my friends smoke and most of my family members smoke, and all of the smokers i know are extremely considerate of “non” smokers. They all make sure they are far from others that do not smoke. I think most smokers are like this, therefore second hand smoke is bull. In addition, the non smokers that come up to smokers to ask them to put it out are stupid. They are walking into the smoke and choosing to inhale the second hand smoke. There are a lot of dumb non smokers who need to become educated about smoking before they try to persecute those who smoke. And as for these ads, they are pretty comical. And some do tempt one to smoke.
awesome, the simplest ones are the best. — shotgun and the hospital bed…its like wow! thats pure creativity!
“Carry on taking rubbish in to your mouth” is rubbish itself.The one who made it is either feminist or is having wierd prejudices against oral sex. Also – if sperm is rubbish, what are we, who evolve fom it? x]
I wonder how many of these comments are from people wo actually know the statistics, or if they had to copy/paste to feel that they have proven some sort of point. The fact of the matter is that tobacco is a plant that grew on God’s green earth long before people decided to smoke it. Plant= not to blame. The use of the product, while unhealthy, is what’s called a personal choice. don’t judge me for my choices, just as i don’t judge those who drink, or eat that horrific fast food (which, by the way, i would consider to be ruining far more lives) that everyone seems to be so excited about. Smokers don’t need this grief. Ask any smoker if they know how bad it is for them, they’ll say they know and implore you to not get into it. it’s not a matter of education. if you want more people to quit, leave the information where it is and leave them alone. those who will quit will quit and those who accept the consequence of their personal choice can take the chances, which aren’t nearly as bad as it seems. cigarettes don’t cause cancer, they just increase the risk.
creative ads, but some were too offensive to be ignored. leave me alone to smoke.
NoSmoke: Are you serious? You mean that if i smoke cigarettes i dont inhale secondary smoke? I inhale BOTH secondary smoke and the “original one”, so how come non-smokers inhale more harmful chemicals?
wow uhh the comment that says secondhand isnt that bad is kind of dumb..
second hand smoke is one of the most dangerous things out there. if you work in a smoking bar for 5 years you have a greater chance of getting lung cancer than anyone else. think about it.
Fortunately, the universities have smoke-free. We’ve had enough already when we inhale the smoke of smokers. Universities should be smoke free.
Great site and nice pictures you have posted. Awesome!
I stop smoking after been hypnose. It is one of the best way. Give it a try.
I smoked a pack a day for two and a half years. I’m 18. I quit at New Years eve 2010, and I’m still off it. Actually today is day #75. No ad, no matter how creative, could get me to stop smoking. Neither could will-power. I actually am getting paid to quit for six months ($1000). I can’t promise anything, but I have a feeling that this is going to be permanent. I’m not gonna say crap like, “I feel great!”. Of course I don’t feel great! I miss smoking as hell!
Still graciously accepting donations of secondhand smoke.
@mr .eX you shld do some research first before you speak. It is well known that the effects of second hand smoke on a person is far worse than the effects suffered by the person who is smoking. Anyway nice ads this will be good to encourage smokers to quit and also deter people who may wanna try it. Good Job.
I stopped smoking without the ads without anything like that I just got some sense and felt it destroying me, though it is all about self control. These ads are beautiful artistically but sick. They are simple scare tactics they aim to impose fear which is psychological torture which is what people are relying on to control others which is wrong on so many levels no matter the cause. The amount people smoke is the problem but in these days of high stress you can understand why someone might need that nicotine fix 30 times a day. Imo any parent who needs these ads to understand not to smoke near their own children should never have been parents in the first place it is common sense.
Most of the studies about second hand smoke are BS.
The WHO published the biggest, most comprehensive study years ago and it came inconclusive. It also stated that people subjected to second hand smoke when kids were less prone to develop lung cancer when they were old; sort of a vaccine effect. Political correctness made the bury it straight away. The HSE also was commissioned a study before the ban on smoking on the UK with the same results.
http://cleanairquality.blogspot.com/2004/03/who-report-passive-smoking-doesnt-cause.html
” The evidential link between individual circumstances of exposure to risk in exempted premises will be hard to establish. In essence, HSE cannot produce epidemiological evidence to link levels of exposure to SHS to the raised risk of contracting specific diseases and it is therefore difficult to prove health-related breaches of the Health and Safety at Work Act.”
wispofsmoke.net/PDFs/255_15.pdf
The only argument non-smokers can brandish against smokers is that second hand smoke smells bad. This debate becomes, thus, a matter of taste. I like it, you don’t. I had to breath disgusting perfumes, sweat, etc… and I do not complain. Living in a society means having to put up with other people’s petty annoyances.
Besides, as CS Lewis put it: “Of all tyrannies,” he wrote, “a tyranny sincerely exercised for the good of its victims may be the most oppressive. It would be better to live under robber barons than under omnipotent moral busybodies. The robber baron’s cruelty may sometimes sleep, his cupidity may at some point be satiated; but those who torment us for our own good will torment us without end, for they do so with the approval of their own conscience.”
These are some really beautiful images that tell an amazing tale.
Very enjoyable look at the stop smoking industry, and the
funny way that we humans have looked at cigarette smoking
over the years.
If I was a smoker, I’d definitely want to stop.
OMG!! Great ads!!!
Jeez. theses ads are amazing… ive never seen any of these campaigns before…
Damn, those are very creative.
Time for a smoke!
Second hand smoke, as Factoid Factus pointed out, has been proven to cause nothing. It is believed to be linked to increased risks of disease though those beliefs are, at best, based upon supposition and wishes. What truly amuses me is the argument that the smoke the “second handers” are getting is unfiltered and therefore worse. Quality of the smoke is not the only thing to consider; quantity too must factor in.
At worst 10-20% of a cigarette, smoked by a habitual smoker, is released without first being filtered. The other 80-90% (these figures are based on the amount of burn down that I personally view when smoking) is filtered not only by the filter on the cigarette but is further filtered, absorbed, and otherwise reduces in volume by the smoker’s lungs. Assuming a 50% filtration rate, which, let’s be perfectly honest, is wishful thinking, the smoker still would ingest 40-45% of the the total chemicals in the cigarette, the filter would take care of another 40-45% and the poor second hand victim is left with the remaining 10-20%. Unless that person is literally sitting directly over the cigarette in question and purposefully inhaling the smoke there is no way that said person is going to inhale a significant portion of unfiltered smoke.
Beyond that many of the chemicals that are released from cigarettes are those that the body can handle and digest in relatively small quantities. Unless you live with a heavy smoker, or work in a bar as was mentioned earlier, there is absolutely no way that you are going to, in the course of your daily lives, inhale enough second hand smoke to cause any health concerns. I will not even get into the bogus research that claims cigarette smoking itself is a cause of cancer or that if you smoke between the ages of 20-55 and maintain a healthy lifestyle it has been shown that your risk for any of the diseases associated with smoking is increased infinitesimally.
This reminds me of the legalization debate; I hate it because everyone else does and, no, I have not, and will not, try it. The TV tells me what believe….sheep.
To all those saying that second hand smoke isn’t dangerous at all, I highly, HIGHLY doubt that. Don’t lie to yourself and spread anything around that could give people out there the “OK” to smoke around others.
We should all just assume the worst can happen from smoking. DON’T DO IT. Don’t take your chances and think yourself and OTHERS will be completely unaffected by YOUR bad habit.
And good ads, by the way. I don’t smoke and never plan to. I think smoking is for tools. :/
Smoking Maryjane on the other hand… :O I have no problem with!
Argh.
From a copywriter’s point of view, these ads range from pretty good to borderline brilliant, with a couple odd ones out that bug me (the ““You wouldn’t ignore this warning. Why ignore them on cigarette packs?” slogan is terrible, for instance). But despite my appreciation of the creative work here, the message just makes me angry.
We smokers hear about the bad effects of our habit every other day, we don’t need it shoved in our faces yet another way. I endorse presentations in schools about why smoking is bad, just as I grudgingly accept that my friends’ constant nagging is just a sign that they care about my health. But I don’t need strangers, or even worse, billboards and tv spots preaching to me, especially not in this holier-than-thou way. I enjoy smoking, and I will do it even with the knowledge that I am shortening my own lifespan. I go out of my way not to inconvenience non-smokers, other than that, it is noone else’s business what I do with my own body. People are welcome to inform me about possible consequences, and they may even show care, but I am always outraged when my habit is treated like it is a sickness or a sign of weakness or whatever. I don’t need your pity, I don’t need advice, I JUST NEED MY FUCKING SPACE.
Thank you, carry on.
Some of these ads are absolutely ridiculous. The two most offensive are “Carry on” and “Non-smoking area”. Carry on is implying that smoking women and men are sexually promiscuous which is absolute bullcrap. There are some smokers who are and there are non-smokers who are. Anti-cigarette ads should not make crude assumptions such as this, it is highly offensive and just plain disgusting. As for the “Non-smoking area”, that graveyard is quite obviously a military graveyard and using a place as sacred as that is horrific. Graveyards as a use of advertisement (which is what it is in this context) is horrific and absurd. It is implying that smokers die and non-smokers live forever which is, again, absurd. And the arguments on secondhand smoke are ridiculous as well. With the exception of a child in a home or a car of a smoker without any fresh air, secondhand smoke is NOT a “leading cause of death” or anything like that. Yes, there are chemicals that are unfiltered – but the chemicals get so diluted from the surrounding oxygen that there is no way it could affect any surrounding people any more than exhaust from cars, etc. I understand that smoking is very bad for health but making implications to make unfair judgments on people and their personal LEGAL choices is ridiculous and counter-productive. THOU SHALL NOT JUDGE.
I don’t believe ads stop people from smoking for the most part, although awareness of the health impact of smoking increased my motivation to quit, i struggled with it for years – the first time i quit, i’d had an auto accident and was laid off for a month; the second time i quit, i did it through nic-anon. There is a lot more to quitting than just motivating people to do it and ads don’t provide the kind of information to cut through the “i know i should but i can’t” belief system. too many people have tried and failed so many times they just give up.
on the other hand, i do think ads fulfill a very positive function, which is to PREVENT people from ever starting smoking.
what i wish they could also do, is effectively show how incredibly difficult it is to stop once you’ve gotten hooked, because if you’ve never been physically addicted you have absolutely no appreciation for how tortuous it really is and what a mind-f*ck it really is. i know when i first started i had no appreciation for what i was getting myself into. also, i wish there was more information out there for active smokers about *how* to go about quitting and particularly how to deal more effectively with the cognitive distortions that go with addiction. the “give up, you’ll never make it” voices in your head that get louder and louder as time goes by. the physical craving. nicanon absolutely saved my life, and for the guy who was in the chatroom the day i came in on day 3 having a panic attack and crying my eyes out, and told me to try deep breathing, you got me over the hump and i will be forever grateful.
f*cking retarded
well, I started smoking at 13. You could walk into any convenience store and find 8 different candy tobacco products. I’m 40 now. I quit smoking 2 years ago. Now I smoke occasionally, when I’m at a party or just when the mood strikes me. Maybe 2 packs a month.I’ve come to grips with it. But seriously, if it’s so harmful, why is it not illegal? Same for alcohol. Shit kills more people than heroin and it’s legal? oh yeah, lots o tax money and fines levied there. Whine all you want, we need the money.
I don’t know statistics on chemicals, secondhand smoke or how many people quit after seeing these ads. All I know is that both my younger brother and I have been hospitalized on multiple occasions for lung diseases. Neither of us were born with them. We developed them after too much time with our smoking parents. So I don’t need statistics to know that it’s awful to be told that as captain of the swim team that you have to quit, or to see your three-year-old brother in an oxygen tent, or to see your godmother dying of throat cancer. I know my mother quit three years ago and I couldn’t be prouder. And I’m only 17 but I know that I will never touch a cigarette as long as I live.
What a waste of money. Ads like these do not get smokers to quit.
F*cking stupid. Everybody who smokes knows it could kill them. It does some, it doesn’t others. So f*ckin’ what? I don’t even smoke and I think this sh*t is stupid.
Wow! These ads are great! They should be posted everywhere!
These ads are dumb. I smoked for 3 years and never payed attention to any of these ads or any warning label. The only way I managed to quit was through reasoning with myself and getting myself to quit.
If anything they promote smoking’s bad image, which in turn gets more frustrated youth to turn their feelings of rebellion into smoking cigarettes.
Wow these are some great Ad’s…..wish I saw them around more often.
Some great Ad’s. Wish I saw them around more.
it is really bad
now i need a smoke.
i agree with all these ads, but honestly after looking at all that i really need a smoke…
im smoking while reading this. how can they equate my smoking outside my home, on the porch, to putting a plastic bag over my daughters head or handing her a cigarette? completely absurd. and why cant i publish pro-smoking ads? if this was truly a free country i would be able to.
Many are saying good advertisements and they should be everywhere. Then please be kine enough, take permission and put the advertisements which you like in the place you live. And believe me people who do this, there were will be many advertisements everywhere.
Secondly, if you want to SMOKE, THEN PLEASE GO AHEAD. BUT PLEASE DO NOT HAVE THE GUTS OF KILLING OTHER PEOPLE BY YOUR SMOKE. PLEASE INHALE THE SMOKE.