Jody Xiong from DDB China created a very impressive outside installation on the the pedestrian crossings in China in order to demonstrate how choosing walking over driving actually helps the environment. They put massive white canvases with drawings of bare trees on the pedestrian crossings in 15 different cities of China. On both sides of the sidewalk they left huge sponge cushions soaked in green environmentally-friendly paint. Every time a person crossed the street, the paint got on his/her shoes turning their footsteps into leaves.
Posts Tagged ‘pedestrian crossing’
Tomas • Sep 19th, 2012 • Category: Advertising, Latest Posts
Tomas • Jan 4th, 2011 • Category: Advertising, Featured, Latest Posts
The main difference between street art and street advertising is that one can lead you to jail, while another can even earn you money. Which one you choose is up to you, but from marketing point of view, street ads have a lot of benefits.