Get Premium
Dark mode theme is available exclusively for premium users. Learn more about the benefits of subscribing.
No fees, cancel anytime.
Dark Mode 
No fees, cancel anytime 
then open in external browser
and click "Open in External Browser" 
What makes a logo great? Is it the colors? Maybe the shapes used? Or maybe it's something that works on a whole different level, hidden from plain sight? We're talking here about the logos you've seen so many times, you probably stopped paying attention to what they actually mean.
Check out these 15 famous brand logos which, despite being well known, still manage to hold a secret or two within.
Which one surprises you the most? Let us know in the comments!
(h/t: demilked)
This post may include affiliate links.
#1
Toyota
This one is extra cool because the logo actually includes every letter used in the company’s name.
Yvonne Bernal 9 years ago
I've often wondered about this logo.... and now I know. How creative!
Thiago ßauer 9 years ago
Toyota logo is a pagan bull-head idol symbol. The bull-head relates back to Taurus the astrology sign and also the Age of Taurus (4500 to 1900 BC). It is one of the 4 land animals of the zodiac. Idols with a bull head are some of the most prominent rival gods to Christ in history. The pagan god Moloch (Molech) of the Old Testament was depicted as a bull-head god.
Load More Replies...
Costel Ionache 9 years ago
if you want to find something you believe is like you think , you will find
Jack Hudson 5 years ago
Although you've got some great things about auto transport, vehicle transport, car transport but i would like to understand more about vehicle shipping services and method and the way to avail these services properly for vehicle shipping from one state to and another state within the auto shipping industry visit Ship-A1 for the most recent services and for the correct guide with none hassle. 1579791010...4a1c72.jpg 
RELATED:
#2
Toblerone
"Toblerone" chocolates come from Switzerland and they really make it show not only by having Bern (city where Toblerone is made) in the name, but also a bear's silhouette placed inside the mountain logo.
Muriel Zora 9 years ago
When Mr. Tobler invented it, he knew that the swiss market would be too small and he designed the brand name for export: tobler One, the number one chocolate. (that's what they told us at the history museum in Bern during a special exhibition on bernese inventions.)
Tobias Coehoorn 9 years ago
Nope, has nothing to do with a "number One". It's a combination of the name Tobler and the honey-flavored ingeedient Torrone. That's why it's called Toblerone. And it was not designed from the beginning for the export. The Matterhorn image with the bear was added later – this time indeed for the export. The Matterhorn is not visible from Berne nor from every other place in the canton of Berne.
Load More Replies...
Line Gramhart 9 years ago
Is it just me or does the snow on the mountain look more like a unicorn?? 🦄
Nicole Blaser 9 years ago
It's really what you think it is :) the red line belongs officially to the emblem of Bern, my beloved hometown.
Load More Replies...
Heather Riseborough 9 years ago
Didn't Einstein patent it, when he was working in the patent office?
#3
Fedex
"FedEx" hid a small arrow between letters E and x, which represents the forward momentum and efficiency.
#4
Tour De France
Dan Burge 9 years ago
This one isn't hidden, it's extremely obvious! LOL! Everyone's know this since day one.
Kayla Velten 9 years ago
Actually there's a little more to this logo. The head of the cyclist is a dot, like the top of a sideways i. The black lettering on the bike spells 'Oui', which is french for 'yes'
#5
Beats
Letter B in the red circle shows a person wearing Beats headphones.
Yvonne Bernal 9 years ago
I think they should have left at least the little eye on the logo... it is cute though.
Wesley Danes 9 years ago
This logo is stolen from Braun. http://thecreatorsproject.vice.com/nl/blog/de-logos-van-airbnb-beats-en-medium-komen-allemaal-uit-een-designboek-uit-1989
Jessy Mullings 9 years ago
Is it, really ? More like it is a b on one side and a d on the other, which makes beats and dre...
Okiemute Notoma-Lott 9 years ago
That's what I was thinking. I remember when I saw the first commercials for this, a b on one side and a d on the other = beats by dre.
Load More Replies... GlitterGlitch 9 years ago
he should have a sad face since he paid a lot of money for cheap c**p
#6
Amazon
The obvious bit is the arrow connecting a to z, but what’s usually missed is that the logo is smiling.
Terri-Lynn Macartney 9 years ago
I actually always thought it was just a smile! Never saw the arrow, so never made the "a to z" connection.
Mike Bateman 9 years ago
I guess I'm backwards, I never saw the arrow, I always saw the smile.
Yvonne Bernal 9 years ago
What's usually missed is correct.... I NEVER would have even guessed that the arrow is smiling. - I doubt I'll ever miss it again!
Yvonne Bernal 9 years ago
Amazon sells everything (almost) from "A to Z" - hence the (smiling) arrow pointing from the letters A → Z
Load More Replies...
Emerson Swope _ Student - PineHollowMS 4 years ago
it is saying you can find things you need letters A to Z in the alphabet
#7
Baskin Robbins
Ice cream maker is famous for producing 31 different flavors of their product. They even put that number in their logo.
Karolina Stopyra 9 years ago
32 would fit too :) With right part of "B" and right part of "R" :) But I can see that 33 would be a problem :P
Load More Replies...
Yugan Talovich 9 years ago
In California in the 60s, we called it 31 Flavors. The name Baskin Robbins came along later.
Jim Phoenix 9 years ago
I notice the 31 in it but I thought it had its' establishment date, instead of the flavor count.
#8
Quiksilver
It’s actually a stylized version of famous woodblock print The Great Wave off Kanagawa.
Dan Burge 9 years ago
Are you guys serious!? Its a mountain and a wave. Clear as day. Snowboard and surf gear. Not "hidden" at all.
Ilídio Pinto 9 years ago
did you notice that on the painting is a mountain too??
Load More Replies...
Mariam mayu 9 years ago
Is quicksilver a japanese brand ?? Because the painting is japanese :o
Gail Dur-Bolanio 9 years ago
And if you put to quicksilver logos together it becomes the heart logo of Roxy
#9 Pinterest
The letter P is actually a pin.
Greg Williams 3 years ago
Thanks for sharing an Interesting news keep sharing more interesting news.
#10
Hyundai
Car manufacturer’s logo stands for the first letter of their name, right? Not only so, it also represents a successful deal between a car dealer and a customer.
AmazingKpopisonfire 9 years ago
omFG GUYS YOU R MAKING ME LAUGH SOME REASON Y
Load More Replies...
Rune Barrett 9 years ago
Yea of course. Just as the sky is blue because carrots are orange and orange is Trump because of orange. Or the other way around. Your comparison makes as much sense as mine.
#11
Levi's Jeans
Yep, that's your bottom right there.
Rune Barrett 9 years ago
Or it is because MCdonalds are the real owner. Or a pidgeon maybe? Again this is a long shot. This post is good at that. Cmon panda! You are better than this.
Rayna MacGuyer 9 years ago
It's the shape of two butt cheeks, aka what your Levi's jeans go in
Load More Replies... 
#12
London Symphony Orchestra
The letters make the shape of a conductor of the orchestra.
#13
Unilever
Unilever’s logo is actually made up of icons representing different aspects of sustainable living.
Daria B 9 years ago
No, they didn't. Look at the upper left. That's a huge oil splash. ^_-
Load More Replies...
Juan Molina 9 years ago
Mmm well. thats ironic, they have a lot of earth destructive brands :(
GlitterGlitch 9 years ago
Maybe you didnt notice the drawing of the bird?
Load More Replies...
#14
Alfa Romeo
Italian car manufacturer's logo is jam-packed with stuff, the key feature being a serpent eating a man.
Yvonne Bernal 9 years ago
What the author DIDN'T explain is this: The red cross is typical Christian symbol of medieval heraldry and used extensively throughout the crusaides. Back then, it didn’t mean “medic”, it meant: Run for your life. The man in the serpents mouth is a bit more controversial. It’s a symbol called a biscione, and the man in the image is alternatively described as a child (the modern interpretation) or a Saracen or Moor (aka: a Muslim). So the whole serpent motif is all about the Christians Crusaders’ defeat of the infidels. Hey - I didn't make it, I'm only trying to explain it. lol
Kelly 9 years ago
The red cross represents the city of Milan, the serpent is called 'biscione' and is the symbol of the Visconti family, lords of the city.
Load More Replies...
Arkadin 9 years ago
On the right, is the flag of the city of Milan. On the left, it is the representation of the beginning of the Visconti family, the legend that the first one was saved from a big snake when he was a baby. Do not improvise, when you do not know something, better keep your mouth shut.
Brontosonto 9 years ago
The red cross is from the flag of Milan, city where Alfa Romeo was founded.
Mónica Elisabeth Sacco 9 years ago
The logo used by Alfa-Romeo, originally a Milanese car manufacturer, is the actual coat of arms of Milano city, inherited from the Visconti duches, being the last one Filippo Maria Visconti. His duchy was inherited by his illegitimate daughter Bianca Maria Visconti, who married condottiere Francesco Sforza (her father's choice, after having rejected other more noble unions like the dukes of Ferrara, for the sake of a better protector of the Milano duchy). The Sforzas kept the Viscontis coat of arms , known as the "biscione" (the great snake, "bissa" in Milanese dialect) that eats sometimes a boy or baby, other times, a man. It represents the prophet Jonah as being swallowed or thrown upo by a sea serpent or Leviatan.
#15
Northwest Airlines
Clever use of typography merges both letters, N and W, into one.
Tessa 9 years ago
Depends on how you look at it... It can also points south or northeast
Load More Replies... 
Wayne Coughlan 9 years ago
what is also relevant here is the arrow head is pointing in the compass direction of northwest
#16
Galeries Lafayette
Double T in the title creates The Eiffel Tower.
Rune Barrett 9 years ago
Or maybe: Double T in the title COULD create The Eiffel Tower, but most likely this is incidental
Murielle Mercier 9 years ago
It is not incidental... Eiffel tower is the emblem of galeries lafayette, you can see it in every ad. I even thought it was so obvious I don't know how one can miss it...
Load More Replies...
Add New Image
What do you think ?
Yvonne Bernal 9 years ago
Some of these are extremely creative, some I knew, but ALWAYS I marvel at the most creative ones I see during everyday life. Advertising is interesting, the obvious and the subliminal.
Just a Purpler 9 years ago
I think a number of these are pretty far fetched, like BERN in Toblerone being intentional.
Flora Polvado 9 years ago
Most of these are very different from the companies' explanations on their websites
Glenn Werner 1 year ago
We sell leather products. If you want to see it, you can take a look. You will surely like it. https://famousjackets.co.uk/product/13-reasons-why-justin-foley-jacket
Glenn Werner 1 year ago
We sell leather products. If you want to see it, you can take a look. You will surely like it. Click Here
Peter Siddle 4 years ago
I love to read the post blog because author write this blog in a right manner. You can now done the booking of the air tickets in a cheap cost with Delta Airlines Flights
Jack Hudson 5 years ago
When you ship with us, we’ll work diligently to optimize your car’s route and keep our carbon footprint as low as possible. Together, we will deliver your vehicle scratchless. Check out our Online Quote Calculator to secure an affordable, 100%-transparent quote in seconds and book with us today! Stop wasting time and money for unknown companies that don’t get results. Happiness guaranteed auto transport city! Hire and fly towards your destination.
Jack Hudson 5 years ago
Although you've got some great things about auto transport, vehicle transport, car transport but i would like to understand more about vehicle shipping services and method and the way to avail these services properly for car shipping from one state to and another state within the auto shipping industry visit Ship-A1 for the most recent services and for the correct guide with none hassle. https://www.shipa1.com/
Yvonne Bernal 9 years ago
Some of these are extremely creative, some I knew, but ALWAYS I marvel at the most creative ones I see during everyday life. Advertising is interesting, the obvious and the subliminal.
Just a Purpler 9 years ago
I think a number of these are pretty far fetched, like BERN in Toblerone being intentional.
Flora Polvado 9 years ago
Most of these are very different from the companies' explanations on their websites
Glenn Werner 1 year ago
We sell leather products. If you want to see it, you can take a look. You will surely like it. https://famousjackets.co.uk/product/13-reasons-why-justin-foley-jacket
Glenn Werner 1 year ago
We sell leather products. If you want to see it, you can take a look. You will surely like it. Click Here
Peter Siddle 4 years ago
I love to read the post blog because author write this blog in a right manner. You can now done the booking of the air tickets in a cheap cost with Delta Airlines Flights
Jack Hudson 5 years ago
When you ship with us, we’ll work diligently to optimize your car’s route and keep our carbon footprint as low as possible. Together, we will deliver your vehicle scratchless. Check out our Online Quote Calculator to secure an affordable, 100%-transparent quote in seconds and book with us today! Stop wasting time and money for unknown companies that don’t get results. Happiness guaranteed auto transport city! Hire and fly towards your destination.
Jack Hudson 5 years ago
Although you've got some great things about auto transport, vehicle transport, car transport but i would like to understand more about vehicle shipping services and method and the way to avail these services properly for car shipping from one state to and another state within the auto shipping industry visit Ship-A1 for the most recent services and for the correct guide with none hassle. https://www.shipa1.com/
Related on Bored Panda
