Benetton, which has already earned their place in the advertising world with their clever, colorful and often controversial ads, released another powerful advertising campaign called ‘Unhate‘ to promote tolerance and combat hatred. It features professionally manipulated images that show unlikely pairings of world leaders kissing one another, and I must say whoever did the photoshopping is damn good at it. [Read more...]
Hu Jintao, president of China and Barack Obama
The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo
According to Daily Mail, the shot of His Holiness planting a kiss on Sheik Ahmed el-Tayeb of Cairo’s al-Azhar institute, the pre-eminent theological school of Sunni Islam has raised the strongest objections. It’s been on Benetton’s website all day but was pulled about an hour after the Vatican’s protest. 
Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu
North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak
US President Barack Obama and Hugo Chavez of Venezuela
German Chancellor Angela Merkel and French President Nicolas Sarkozy
Benetton also invites users from around the world to upload diptyched images that mimic kissing duos, alongside a message of tolerance and ‘unhate’ on their ‘kiss wall‘.
Do you think Benetton’s ad campaign will help promote tolerance and combat hatred?
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