Pulchronomics is the economic study of beauty, birthed by labor economist Daniel Hamermesh. The idea is that one’s appearance can affect (raise) their earning potential. Additionally, the more beautiful among us are held to a higher standard and are hit with a “beauty penalty” (i.e decreased wages) if they don’t meet these expectations. But what happens when they meet or even exceed expectations? Well, for women sometimes they are still penalized, as Victoria’s Secret model and software engineer Lyndsey Scott knows too well.


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As her website will tell you, the highly accomplished 34-year-old is ranked as one of the top iOS responders on Stack Overflow; is part of the prestigious iOS tutorial team at RayWenderlich.com, and has done video tutorials for kids along with Bill Gates and Mark Zuckerberg on Code.org. Yet with all of these esteemed achievements it hasn’t stopped Instagram trolls from doubting her abilities. A user on Reddit created a thread to highlight this misogynistic thought titled ‘Apparently, it’s impossible for women to be smart and beautiful at the same time,’ with a screenshot of some of their comments. Not one to sit around, Scott took on her haters in one epically glorious response. Scroll down below to see how it unfolded.

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This is Lyndsey Scott, a model for many prestigious brands

Image credits: lyndsey360

She is also the first African-American women to receive a Calvin Klein exclusive

Image credits: lyndsey360

After her recent Victoria’s Secret gig people started looking into her more and found out that she’s not only a model

For some reason, not everyone could wrap their head around it:

Scott, however, cleared things up quickly with this reply

If you go to her website you will see her numerous coding project accomplishments, which includes being the lead iOS developer on a new mobile video app

Image credits: lyndsey360

She explained in another comment that normally she ignores the haters but it was necessary to shed light on this issue in tech

Across platforms, Scott has been profiled for her multi-faceted talents

Image credits: lyndsey360

Image credits: lyndsey360

Image credits: lyndsey360

Other commenters who saw the story on Reddit shared their similar experiences