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The most widespread use of augmented reality isn't in gaming: it's the face filters on social media. In fact, around 1 out of 5 Americans who has ever had any social media account has used a beauty filter before posting pictures on social media, according to this report.

And while their damaging role on self-esteem and confidence is crystal clear, the rise of selfie culture is bringing people to new levels of fakery on social media. The TikToker and makeup artist Holly Cockerill has clearly had enough of that.

While knowing the inner workings of the beauty industry, she showed just how fake social media is. In a series of TikTok videos, Holly ‘exposed’ her own Instagram vs reality selfies that went viral, amassing millions of views. “Social media is fake, don’t be fooled,” the caption read and as you scroll below, you can clearly see what she meant.

@hollycockerillmua Social media is fake, don’t be fooled ☺️ #fyp #fakevsreal #instagramvsreality #loveyourself ♬ Praise God - Kanye West

TikToker Holly added that she didn't use the pictures shown in this experiment on her social media

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hollycockerillmua Report

Bored Panda reached out to Holly Cockerill, a social media creator and makeup artist based in Blackburn who went viral for this Tik Tok video series. Holly is 27 years old and works as a support worker for people with learning disabilities. 

“I enjoy making people laugh so I started making funny videos on Tik Tok,” Holly recounted and added that “but then I had a passion for makeup and that’s why I created my makeup page and that’s where my ‘Instagram vs real life’ videos are on.”

When asked what inspired her to create the now-viral "Social media is fake, don't be fooled" videos, Holly said that she got an idea after she posted a few images years ago when she had acne and I got a good response from people who could relate. “So it started from there,” she said.

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    #2

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    hollycockerillmua Report

    William Teach
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm simply shocked that people on social media would alter their photos! I've never heard of this happening!!!!1!!!!

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    “But I’m guilty of always scrolling through Instagram and seeing ‘perfect’ selfies with the perfect life and it made me feel so bad about myself and I'd constantly compare myself to these fake images,” Holly told us in an interview. “I then started seeing accounts showing celebrities and popular influencers on social media vs real life and I couldn’t believe the difference.”

    That’s when she started her own ‘Instagram vs real-life images. “It made me feel so much better after I had girls message me saying my posts were helping them, so I continued to do them.”

    #4

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Vicky Z
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    At least she is not insecure about her body! I don't see many changes there maybe a little bit on the waist?

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    #5

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Jo Choto
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How do the apps put a smile where there isn't a smile?

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    #6

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Rhea.S🤍
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Everybody wanna look like a kardashian now💔

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    Holly believes that the use of beauty filters has a massive effect on people, especially the younger generation. “These young people look up to influencers and want to be like them or look like them. And if those influencers are using an app that changes everything about themselves then it’s making normal people question why they don’t look good enough,” she explained.

    She continued: “People start to hate themselves which then can cause serious mental health problems. They are comparing themselves to life like ‘avatars’ that don’t even exist and it’s scary. Young people will get surgery to look like their idols when really those idols don’t even look like they portray themselves online.”

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    #7

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    hollycockerillmua Report

    Vicky Z
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The woman is very beautiful by the way!!

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    #8

    Social-Media-Fake-Before-After-Holly-Cockerill

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    KatHat
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I hate so much about these damn apps, and this isn't the worst part, but the way they took a quirky half-smile and made it a vapid "lips partly open pouty face" is just UGH. They make all the women look plastic and fake, AND like they have no personality. Chuck them all in the volcano (the apps, not the women ;) )

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    #9

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    Panda-riffic
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Looks like the edited tush has a point to it. LMAO.... literally!

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    Holly also said that “everyone has flaws, texture, scars, etc. but seeing perfect images all the time makes you feel like you shouldn’t, it’s dangerous.”

    “I’ve seen a lot more people talk about the fakery on social media and I’ve started to follow accounts that make me feel better and happy instead of following those that make me question my self-worth,” she said. “It’s so refreshing to scroll through Instagram and actually enjoy it again. If more people showed their true self then more people will relate to it,” she said. Holly added that she hopes that looking perfect all the time will run out of fashion.

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    #10

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    Ekaterina S
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Alternate title: watch this girl getting a sun burn.

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    #12

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Jo Choto
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I had no idea you could do these kinds of things.

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    #13

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Travis Fox
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    First believable one I've seen. It's not drastic, just evening the skin tone and a bit of makeup.

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    #15

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    #17

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    Rijkærd
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would have said that she is god level on Photoshop....

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    #18

    Social-Media-Fake-Before-After-Holly-Cockerill

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    Nikki Hilton
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There's nothing wrong with her nose. Why does she have to "fix" it?

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    #20

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    Arianna Ibbotson
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The befores are all pretty, just a nut sunburnt

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    #22

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    #24

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    Vicky Z
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Girl if you want a fringe get a fringe!

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    #25

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    Rhea.S🤍
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Tbh she is already beautiful without the filters😍

    Miss Cris
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I think she has some filters in both pics, in this case.

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    Osprey
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Anyone else tired of seeing thin or thick lanks of hair drooping on either side of faces? I find it very unbecoming.

    Brian Bennett
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why do you have to live up to what your shirt says!

    TahJia Williams
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    just take your hair down. looks the same

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    #26

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    Laurie Turner
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The facial skin tone doesn't match the body on either picture.

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    #28

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    Cesha Wells
    Community Member
    3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The song going around in this girl's head? "I'm a Barbie girl in a Barbie world..."

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    Here's how people on TikTok reacted to the series