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Fashion Brand Presented Mass Shooting-Themed Hoodies With Bullet Holes In It, Face Massive Backlash
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Fashion, Social Issues3 years ago

Fashion Brand Presented Mass Shooting-Themed Hoodies With Bullet Holes In It, Face Massive Backlash Interview With Artist

One of the most horrible things that anyone can do is capitalize on tragedies and the suffering of others. New-York based fashion brand Bstroy provoked waves of outrage after it showed that profit and attention are far more important for it than common decency.

The brand Bstroy recently introduced its 2020 spring clothing collection at a fashion show. Among the clothes presented there were hoodies featuring the names of schools of infamous shootings, as well as bullet holes. This move, which has been described as ‘tasteless’ and ‘disgusting,’ created a backlash among internet users, as well as school shooting survivors.

Scroll down for Bored Panda’s powerful in-depth interview with 19-year-old Angelina Lazo, a survivor of the Marjory Stoneman Douglas High School shooting, about her thoughts on the fashion brand’s controversial hoodies. Angelina also shared what happened to her and her friends during the shooting that took place in 2018.

A clothing brand presented school shooting hoodies at a fashion show and caused massive outrage

Image credits: Bstroy.us

Image credits: Bstroy.us

The hoodies had the names ‘Sandy Hook,’ ‘Columbine,’ ‘Virginia Tech,’ and ‘Marjory Stoneman Douglas,’ sewed on their fronts. 26 people were killed at Sandy Hook, 13 people at Columbine High School, 32 at Virginia Tech, and 17 at Marjory Stoneman Douglas High School.

Most internet users thought that what the fashion brand did was ‘unethical’ and ‘wrong,’ however, some individuals rushed to the brand’s defense by stating that it _meant_ to create outrage and generate publicity for the gun problem in the United States.

Bstroy co-founder and designer Brick Owens posted a statement about the clothing line on Instagram: “Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.”

The brand was criticized for being insensitive about the subject of school shootings

Image credits: Bstroy.us

Image credits: brickowens

Mass shootings happen regularly in the United States, and so far little has been done to curb them. According to CNN, the deadliest shooting happened In Las Vegas on October 1, 2017, when a shooter killed 58 people after firing from the 32nd floor of the Mandalay Bay Resort and Casino.

The second deadliest incident happened in Orlando on June 12, 2016, when an attacker killed 49 people at a gay nightclub. While the third deadliest US shooting happened on April 16, 2007, when a student killed 32 people at Virginia Tech in Blacksburg. ABC News writes that there have been 19 mass shooting in the US since the start of 2019.

Image credits: brickowens

Angelina, a school shooting survivor, shared her anger at what the fashion brand did

Bored Panda spoke to Angelina from Parkland, Florida, who survived a shooting, to hear her thoughts about the clothing brand’s insensitive hoodies. “My first thoughts when I saw these hoodies was: “This must be a sick joke.” I first saw a little article on Facebook with a hoodie that said Columbine on it and my heart sank.”

“I searched this brand on Instagram, and sure enough I saw my school’s name. It’s extremely insensitive. I was sad but just enraged at the fact that they are possibly making a profit from these. From a tragedy that thousands of us now have lifelong trauma, whether it’s a mass shooting or everyday gun violence that happens in communities we don’t hear about. It made me so sad that whatever this ‘brand’ is could have the nerve to do something like this without thinking about the victims and survivors. My friend did die in a hoodie and it hurts my heart.”

Angelina stated that what the fashion brand did “eraged” her entire community in South Florida to the point that the comment she posted was in the news. 

“I think that they should take them down,” she said about the hoodie photos. “If they already made profit, send the money back to the communities who were affected. Donate the money to the families of the victims. They need to directly apologize to the communities.”

“There are so many ways to portray the point they’re trying to make, and they portrayed it in the most insensitive way possible. It’s disgusting and no one should defend their lack of judgment. I’ve had friends who reported their posts because it’s not something we as survivors, need to be seeing. It’s hard enough to see school shooting memes all over the internet, but for some ‘brand’ to directly put the names of the schools on hoodies with what is supposed to be bullet holes, is beyond disgusting and needs to be reported and taken down on the internet.’

She also expressed her opinion about gun violence in the US

Furthermore, Angelina shared her opinion about what could be done to stop gun violence in the United States. “The first step to stopping these mass shootings is banning assault weapons for citizens to use. The gun used in the Marjory Stoneman Douglas shooting was an AR-15. These guns are made to kill.”

“Our law enforcement and military are trained, keyword trained, to use these killing machines. Some say it’s for hunting. If used in hunting, it ruins the meat and hide of the animal, making it worthless. Some say it’s for protection. From what exactly? What possibly can an average citizen come across in their everyday life that you need a semi-automatic assault rifle? In 1994, the Federal Assault Weapons Ban was put into place. In the ten years that the ban was active, 12 incidents took place with 89 deaths. From 2004 to 2014, ten years after the ban expired, deaths rose up to 302. We need background checks and longer waiting periods.”

“There’s no reason you need a gun right then and there when you buy it as if you were buying groceries. All states need the red flag law, which is a gun control law that permits police or family members to petition a state court to order the temporary removal of firearms from a person who may present a danger to others or themselves,” Angelina expressed her feelings. “In what I experienced, the shooter was reported to the school and law enforcement many times. Yet no one did anything.”

“If we had the red flag law, the shooter’s guns would have been taken away from many reports of them being a threat way before the shooting ever occurred. This also helps everyday gun violence. So many people own guns who shouldn’t. Who are either a threat to people around them or to themselves. I’m not the type of person to say, take away all guns. No. We have a 2nd amendment for a reason. I just think you everyday citizen doesn’t need a military-grade weapon that was designed to kill in the fastest way possible.”

Angelina revealed what happened on the day of the Marjory Stoneman Douglas High School shooting

Angelina also told Bored Panda about a shooting that took place in her school on February 14, 2018: “I did not want to go to school. It was Valentine’s Day and I knew I wouldn’t be getting anything from anyone. I woke up late and went into school late during my lunchtime. After that, I went to my AP government class where we were preparing for our test about Interest Groups. Specifically, also learning about the NRA.”

“I was told that the school had a fire drill early that morning. I asked my teacher to use the bathroom but it was getting close to the end of the school day and they normally don’t allow it 10 minutes before the bell rings. Now that I look back, I would have crossed paths with the shooter as they were running. The fire alarm went off and I grabbed my bags, then we all evacuated as we normally do for a fire drill. I was on the other side of campus, so we didn’t know or hear what was going on. As we evacuated, I saw kids running towards us and teachers telling us to run.”

“I didn’t know what was going on until my mom called me crying saying that there’s an active shooter. I was taken by surprise because I thought, how does my mom who’s in the car line know that and not me? After we got off the phone, I looked around and saw other kids on their phones with loved ones telling them the same thing. I felt the crowd tense up and get frantic all at once.”

“We heard helicopters and saw SWAT everywhere. We were running towards the Walmart down the street and we had to hold onto a chain-link fence, going one by one, so we wouldn’t fall into the canal next to us,” Angelina continued the harrowing story. “I got a call from my dad who saw on the news who the shooter was so I can tell my friends since the shooter wasn’t caught yet and could possibly be running with us in the crowd and may or may not still be armed. Law enforcement was told the shooter was in the area and didn’t want any movement, so my friends and I, along with hundreds of others had to sit on the grass in front of the Walmart where the street was.”

“Almost two hours later, the shooter was caught and we were able to go home after giving our information to law enforcement. I was in shock and didn’t know that this could be real. It wasn’t until I got home and turned on the news that I started feeling emotions other than being in shock. My brother came home from middle school and was looking for me to make sure I was there. I’ll never forget the look of relief on his face when he saw me at home.”

“That night, my friend was still missing, it wasn’t until the next morning that he was confirmed one of the victims. I remember dropping the remote and just crying. I remember the day back to school after the shooting about two weeks later and seeing his empty desk. I remember the feeling of adrenaline and shock when we evacuated and not knowing what’s going on. I remember the hurt in my chest when I went to my friend’s funeral. I remember the numbness I felt when I saw all 17 victims faces on the news. The anger I felt towards people who thought it was a conspiracy or fake. No one understands until a loved one dies in a horrific way. Gun violence happens every day and it needs to come to an end.”

What do you think about what the brand did? What do you think of the gun problem in the US? Let us know in the comments below.

School shooting survivors and family members who lost loved ones were livid

Image credits: shawn_sherlock

Some people thought that the fashion brand brought attention to the problem of gun violence in the US

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What do you think ?
Al Jones
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Creating publicity for the gun problem with printed sweaters? I don't buy it for a second. I don't believe this is anything more than the use of shock and controversy for marketing. Besides, the gun problem HAS publicity, the issue is the NRA.

Koalamonster
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I think if more people knew about the actual activities of the NRA they'd see the difference between what they say they support vs what they're actually supporting with their money. I think that the near weaponization of the 2nd amendment by them kind of says everything. There is a big difference between how the 2nd amendment was treated for years and how it's treated now- and the driving force for that change was the NRA. They represent gun manufacturers more than gun owners.

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Pittsburgh rare
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Use them in an exhibition instead of trying to make a profit out of them and I'll believe you're really trying to raise awareness. I usually can't stand how Americans get offended at everything, but now they're goddam right. Lack of empathy all way through.

Roger Haywood
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don't know who is worse. The idiots that made them, or the morons that think its OK to wear them.

K. LNU
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I so agree! It is sick and sad that this "artist" is probably making serious money off of old sweatshirts that now have "bullet" holes; and all those idiots who are stupid enough to give the "artist" money to wear his "creations." SMH

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Douglas Filter
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Bstroy co-founder and designer Brick Owens posted a statement about the clothing line on Instagram: “Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.” NO! Mass shootings NEVER remind us of life's potential. Mass shootings are NOT ironic. And you are missing the blood, the faces blown away, the horror with your cherry picking only clean bulletholes and haughty expressions on the models. Sandy Hook was 7 year old children. Not chic thin models. This is sick on so many levels.

Douglas Campbell
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don't think "ironic" means what he thinks it means...

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Rose the Cook
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is beyond insensitive, people should boycott the brand. There are other ways to draw attention to the problem if they are sincere about doing so.

Douglas Campbell
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I can't wait for next seasons Auschwitz inspired collection, or maybe looks inspired by the victims of 9/11. Stay Classy! (<-This is an example of painful irony).

Steve Cruz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Both Bstroy principles and designers are Black men. Perhaps they should use slavery or lynching or models hit with water cannons or names of victims who were unarmed when police shot them. It's very clear they steered away from those topics.

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no
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The internet: This is appalling and has to stop Also the internet: Let's make it go viral What they wanted was publicity and they got it.

tuzdayschild
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If this was just a protest I could support it. But to try to make money from those tragedies is disgusting.

Bored Fox
Community Member
3 years ago

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I agree. If all the money from buying these shirts would go to anti-gun charities then it would be OK.

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Casey C
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If this was an art exhibition to make a statement, then I'd say it's a very good idea. Since it's not, it's insensitive to try to make money off of the controversy.

Peko
Community Member
3 years ago

This comment is hidden. Click here to view.

There's an argument to be made that a fashion show is an art exhibition of sorts.

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Joe Bloe
Community Member
3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

Yeah, this is tasteless.Instead, we should make military fatigue hoodies with the names of the schools, hospitals and villages the US Military has bombed over the course of the fake 'War on Terror'. Because killing innocent people is legal and 'ok' if the government does it. Especially under completely manufactured pretenses. Right?

Full Name
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Military fashion has been cool for decades. Camo is in, baby. Why aren't soldiers outraged?

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Sandra Givens
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Had these been exhibited with some context as an installation (and not being sold to profit the company), that could have been taken as commentary. Producing them for sale as "fashion" is appalling. Also appalling: people from other countries claiming we are outraged by a shirt but not by gun violence. If you cannot be informed, shut up. Millions of people, including gun owners like myself, are working to remove guns and gun violence from our daily lives. Your criticism shows a lack of understanding and knowledge of our country, politics and people.

Joannie Goulet
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is vile. The Sandy Hook kids were 5, 6 and 7 years olds! They were almost babies! How can you do something like this?

earringnut
Community Member
3 years ago (edited) Created by potrace 1.15, written by Peter Selinger 2001-2017

My take as a fashion nerd: Maybe I'm off a bit but I think they were trying to make a point. Fashion can be very political sometimes. That has been very much the case lately.

Steve Cruz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Many fashion designers -- Vivienne Westwood, Jean Paul Gaultier, Willie Smith and Alexander McQueen come to mind -- have presented political statements from AIDS to Apartheid to Animal Rights to domestic violence. But they were up-front about it and they partnered with representatives of those causes. They were aware and careful, which cannot be said of Brick & Dieter a Bstroy -- who may have Dstroy'd their niche fashion line of $140 t-shirts and $400 hoodies.

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Demonic cow
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

“I see this shirt as a signal that shootings are normal for your culture so it’s a natural progression that people will want to make money of of it.” WTF is wrong with people?!?! This is horrible and offense on so many levels! It’s normal for your culture. Really? Violence and murder should never be a part of anybody’s culture and they sure as hell aren’t a part of “American culture.” America doesn’t even have a culture, it’s a mix. And natural progression? Hell no. That is outright stupid to say. That is taking the blame off of the fashion company for trying to make a statement. (A bad one at that) I’m so furious someone would say that. Say some company makes a shirt about women getting raped, and someone protects them by saying it’s American culture and it’s expected for someone to try to make money of it. I’m so disappointed in people that think this is ok or normal and I hope they never have to suffer through the trauma of a shooting.

Steve Cruz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If the morons at Bstroy had anything to say, perhaps they should have said it clearly and in tandem with the cooperation of at least one spokesperson or group that opposes gun violence. When I googled Bstroy, dozens of links and photos of this situation showed up. They may have "Dstroy'd" their business by being so stupid.

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Aimee Simmons
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

You can't blame the problem on the tool. It is the person using the tool that is the problem. We have to find and reach those people. Hurting people Hurt People...

Douglas Campbell
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Right... these narcissistic fashion designers are so concerned with these issue and not generating publicity and money for their brand... I don't buy it.

Steve Cruz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Let's no nobody buys it. 1. They didn't partner with any group or individual against gun violence. 2. They didn't and still haven't announced plans to contribute to those fighting for sensible gun control. 3. Everything points to them wanting sensational attention, which they generated and, judging from their weak statements, have no clue what to do with it.

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Liz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

It would be okay if they were actually trying to raise awareness. As it is, that sounds like an excuse to cover for them trying to make $$$

SirPatTheCat
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Are people seriously saying that the FAMILIES of victims of mass shootings should pay more attention to gun control. Are you kidding me. If your mother died in a train accident and I designed a shirt that was mangled as if it had been run over a train, and then SOLD IT FOR A PROFIT would you be telling me then, “Thank you for making this shirt! Now people have raised awareness about the danger of trains!” I don’t think so. People are so insensitive sometimes.

Demonic cow
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I agree completely. How is wearing shirts with holes in them raising awareness?

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razan youssef
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

honestly, I don't think they meant that but it did come out the wrong way. yeah it is a bit insensitive, but I think they meant it in support. As for the people defending them, they do make good points, but I think, out of respect for the victims and families, it would be safer to avoid conflict by not selling the sweaters. remeber, this is my opinion, and I do not want to seem like I am forcing it upon anyone.

Wendi Lou
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

No matter the gun control laws, someone who wants to kill, will find a way. Criminals do not obey the law, that it why they are criminals. I mean how many people did old dude kill with koolaide?? How many people did they kill with a plane and a building?? I hate guns with a passion, but I also know that restricting laws will only create more creative criminals.

Full Name
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Then why are the countries with the most aggressive anti-gun legislation also the ones with the lowest rates of gun violence?

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Lou Herout
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I actually really love it. It's provocative and makes you think and remember these events like nothing else. When i see this, i feel like i could be sitting next to this kid in a classroom. It creates an image that few other depictions can illustrate

Full Name
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The statement is great, but making a grip of money off of it isn't cool at all.

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Ben Hadigan
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I think that these sweatshirts were in bad taste and as consumers we can Express that by boycotting the company that makes them now as for this anti gun girl Angelina I understand your upset after what happened at your school as you should be butargueing your point with comments like hunting with an AR-15 renders the meat and hide useless makes you look stupid learn about what your saying first next our constitution and bill of rights gives us the right to defend ourselves against the government should they get to powerfull of which they have and if you look at the type of weapons they have to use against us I would say that an AR-15 might be what the average citizen needs should we the people grow some balls and choose to fight back and for people like you to say we should give up our guns so we have no means of protecting yourself or our family's I say no thanks I'm not going with you to be exterminated in a FEMA camp because of some politicians that think it's the thing to do

Full Name
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

"the right to defend ourselves against the government should they get to powerfull". Please. Beyond the spelling errors, I'd like to point out that an AR-15 is an adorable cap pistol against what the military has. Have fun with your little pea shooter when a tank rolls down your street. Lemme know how that goes.

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John Davis
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The problem is not guns, it is the mental health issue in this country. You can remove all guns and the only thing it will stop mass shooting, not mass killings. Remember Timothy McVeigh used fertilizer to blow up his target. The mentally I'll will always find a way to achieve their goals. Boston marathon was not a gun, it was a bomb. So please tell me how the problem is with guns and not another problem?

Kelly Todd
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Anyone who is human with a heart and soul will find these in sick taste!!! As a parent and teacher, I find it disgusting!

Dorothy Parker
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Shame on bp for sharing this and giving more press.

(づ´• ͜ʖ •)づ Ta Da
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I think it would actually be a very insightful art display if they produced hoodies like this in a museum to show how many mass shooting we have had in the USA. Maybe it would put in one place a visual representation of how desperate our country is in need of better gun laws. Maybe make that the focal point and put mannequins totaling the amount of victims that died from these tragedies. Just don’t use tragedies to make personal gain. Donate all the money made from the art exhibit.

Jennifer GW
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If the profits aren't going to be used to help victims families and for mental health awareness, it is purely financial and disgusting.

Sian Edwards
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If the point was purely to raise awareness as part of the wider issues of gun control, then I could see the point. But purely as a fashion statement? Get your heads out of your a*#eholes, you absolute morons.

Baba Caine
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

There is not enough money in the world for me to be seen modeling anything like this ever and i from England, it a disgrace, also not amodel

Aleena Mishal
Community Member
3 months ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Auteurs Impex is a wholesale sweatshirt crewneck manufacturer In compliance with Quality Assurance with in-house and third-party entities. We pride ourselves on having an efficient workflow from initial design to delivery.

Maddie Painter
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is some messed up crap! Are you really insensitive enough to turn the deaths of many young students and adults into an "edgy emo sweater"? Why would anyone need an assault rifle on a day to day basis? To those people who say "jeez, it's just a fashion statement!" Shame on you. I am sick to my stomach because of these people who think having guns are A-O-K! Guns are a problem. America better get its act together before, we the people take matters into our own hands. Shame on those who bought it, made it, or said it was just clothes. How can you live with yourself?

Maddie Painter
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is absolutely garbage! I would never waste my money on this piece of disgusting crap! People died, and their family & friends have suffered the loss of their young family members and friends. But to try and turn it into "edgy sweaters" is mean! Not mean, despicable. And these people who are saying, "it's just an article of clothing, jeez." Have you thought about the adults and students who have died at these shootings!? And, jeezum america. You need to get your laws together before the people take it into their own hands. Why would you need an assault rifle on a day-to-day basis anyway? Thanks to these piece of crap congress people and legislature, crap like shootings happen! You should be ashamed of yourselves!

Paper Travels
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Is this fashion show like in someones basement hallway? The attendees look like they're waiting for the heat to be turned on.

Ashley Duke
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Absolutely disgusting. What kind of back alley bullshit fashion show is this? The brand didnt try to being awareness, they used this as a way to get their name out there. I hope it backfires and ruins their business.

Kim Bush
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

In what warped universe did anyone think this was a good idea?

deanna woods
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

You have to be the most insensitive, cold hearted, and deluded person to think that making hoodies like this is okay. I don't know a school shooting victim, but as a person with feelings, I understand that this is very hurtful to the families of anyone who lost their lives in any shooting. Shame on this "fashion" line!

Cat
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I respect bored panda for not giving publicity to the brand.

John Davis
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

There is not a gun problem in this country. There is a mental health problem that no one, I repeat no one wants to address. Until you address the mental health issue you can remove all guns but it won't stop mass killings, it will only stop mass shootings. Remember Timothy McVeigh used a fertilizer bomb not a gun. Boston marathon was not a gun but a bomb. So remember that the mentality I'll will find a way to achieve what they want to do. Just remember Cain killed Abel with a rock not a gun.

Sarah Kate Lamming
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

There is a massive difference between making and displaying the shirts as a campaign against gun crime and selling them for profit! How can it be right to gain financially from the death of kids, young people and their teachers! I would question why anyone would want to wear them, except that these crimes have developed a following.... we have had a case near where I live in the uk where two teenagers have been sent to prison for plotting a "sandy lane" style attack, as they became obsessed with that incident and wanted to recreate it. Luckily they were stopped before they had any opportunity. We don't want to encourage people like that, and I fear clothing like this would be sought after by such people.

SirWriteALot
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

- Let's do something awesome ... like Benetton, maybe? - Yeah ... I got it ... remember the poster with that bloody t-shirt - hey hey hey ... I know how we can up that!

Katinka Min
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That is so not a fashion show. And I tried finding these hoodies - or anything from 'bstroy' online and couldn't. Plenty of almost identical posts, though, from journalists copying from each other. I don't know why people keep talking about sales and profits because this sure as hell loooks like a provocative art project to me.

ADDYSON DAVIES
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

All these people have a one way ticket to hell. what makes you think its ok to advertise hey school shooting!!! Like wth. I pray for all you poor souls that lost your lives and your familys. may god walk with u.

Linda
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

What the actual fuck.....

Margareth Su
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I have to agree that if you are enraged by hoodies and T-shirt designs, you should be for gun control. When countries like Syria and Israel are constantly scared of guns and bombs because of war, I find it ironic and hilarious that a first-world country like the US must deal with their own shooters.

Kelly Todd
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

May I also assume that none of these are high school or college graduates?

Zelda Blue
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is the most obscene, insensitive, jackass thing I have ever seen in my entire life. The people who made these and anyone who purchases one, there is a special circle of hell for them.

Nadia
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I think the comments ^ saying that this brand brought “attention” to the problem are just as enraging as the hoodie itself. Holy crap. It is quite clear that everyone that have seen these hoodies knows it’s wrong and does NOT want guns to be easily accessed in the States. These hoodies are insensitive to all the victims of these mass shootings, and are bringing attention in the most wrong way. And they are making MONEY!!! From people who have lost their lives and those facing ptsd.

Ivan Aguilar
Community Member
3 years ago

This comment has been deleted.

Daisy Cartwright
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Fuck them for thinking that this is ok. Nothing good can come from a guy called Brick.

Destiny Rose
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is sick, insensitive, and wrong. It's circumstances like this when I wish I can downvote a post more than once.

Jim Kang
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

To all of the people saying it's ok to profit from the deaths of students because hey it's America. Fuck you, most of us don't want these guns. Most of us vote against those old white men with gun fetishes. Most of us hate that our children die from school shootings. But for you assholes, it seems that it's ok, since it's you know America.

Alia G.
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

At first I would just think it was a mistake because distressed hoodies are so popular already, but no this is just really bad

Sinkvenice
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

What a fantastically terrible idea and an equally ridiculous 'reason' behind making them. However, some of the faces of the people sitting down are great.

Jennifer GW
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Unless the company is using the profits from the sales if these hoodies to help the victims families, help the community and mental health awareness, it is purely FINANCIAL.

Oscar Guerrero
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Excuse me what the fuck Why do people do this

Nitro
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I have never been more disgusted in my whole life..

justin dubin
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Who cares? If we're okay with kids getting shot, reminding us it happened with a stupid sweatshirt shouldn't faze us at all.

Desmond Jenkins
Community Member
3 years ago

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You're all nuts. This is America in a nutshell. It's gun violence, exploitation and money before everything. What could be more American than that? It's a perfect image of their society today!

Elisaurous uwu
Community Member
3 years ago

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making money from broken hearts is a really smart way to do buisness, definitely wont get ANY backlash.

Tara
Community Member
3 years ago

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Came here to downvote. That’s all

Russian Otaku
Community Member
3 years ago

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Triggered snowflakes here there everywhere...

Pamela24
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Ugh. Can I just (out of curiosity) ask - why? What tempts you to?

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Ian Smith
Community Member
3 years ago

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Is it okay to suggest shooting the idiots who came up with this crap?

Demonic cow
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I know what you mean, but stupidity can’t be solved by violence.

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Keuthonymos
Community Member
3 years ago

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This is just. I don't know if I think this is okay but I sure laughed.

Miklós Nagy
Community Member
3 years ago

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Yeah, because if you pretend it's never happened sure helps to prevents an another one.

Roger Haywood
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

You are completely missing the point. Its in bad taste, insensitive and just plain wrong.

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Al Jones
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Creating publicity for the gun problem with printed sweaters? I don't buy it for a second. I don't believe this is anything more than the use of shock and controversy for marketing. Besides, the gun problem HAS publicity, the issue is the NRA.

Koalamonster
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I think if more people knew about the actual activities of the NRA they'd see the difference between what they say they support vs what they're actually supporting with their money. I think that the near weaponization of the 2nd amendment by them kind of says everything. There is a big difference between how the 2nd amendment was treated for years and how it's treated now- and the driving force for that change was the NRA. They represent gun manufacturers more than gun owners.

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Pittsburgh rare
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Use them in an exhibition instead of trying to make a profit out of them and I'll believe you're really trying to raise awareness. I usually can't stand how Americans get offended at everything, but now they're goddam right. Lack of empathy all way through.

Roger Haywood
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don't know who is worse. The idiots that made them, or the morons that think its OK to wear them.

K. LNU
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I so agree! It is sick and sad that this "artist" is probably making serious money off of old sweatshirts that now have "bullet" holes; and all those idiots who are stupid enough to give the "artist" money to wear his "creations." SMH

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Douglas Filter
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Bstroy co-founder and designer Brick Owens posted a statement about the clothing line on Instagram: “Sometimes life can be painfully ironic. Like the irony of dying violently in a place you considered to be a safe, controlled environment, like school. We are reminded all the time of life’s fragility, shortness, and unpredictability yet we are also reminded of its infinite potential.” NO! Mass shootings NEVER remind us of life's potential. Mass shootings are NOT ironic. And you are missing the blood, the faces blown away, the horror with your cherry picking only clean bulletholes and haughty expressions on the models. Sandy Hook was 7 year old children. Not chic thin models. This is sick on so many levels.

Douglas Campbell
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I don't think "ironic" means what he thinks it means...

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Rose the Cook
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

This is beyond insensitive, people should boycott the brand. There are other ways to draw attention to the problem if they are sincere about doing so.

Douglas Campbell
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I can't wait for next seasons Auschwitz inspired collection, or maybe looks inspired by the victims of 9/11. Stay Classy! (<-This is an example of painful irony).

Steve Cruz
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Both Bstroy principles and designers are Black men. Perhaps they should use slavery or lynching or models hit with water cannons or names of victims who were unarmed when police shot them. It's very clear they steered away from those topics.

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no
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The internet: This is appalling and has to stop Also the internet: Let's make it go viral What they wanted was publicity and they got it.

tuzdayschild
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If this was just a protest I could support it. But to try to make money from those tragedies is disgusting.

Bored Fox
Community Member
3 years ago

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I agree. If all the money from buying these shirts would go to anti-gun charities then it would be OK.

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Casey C
Community Member
3 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

If this was an art exhibition to make a statement, then I'd say it's a very good idea. Since it's not, it's insensitive to try to make money off of the controversy.

Peko
Community Member
3 years ago

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There's an argument to be made that a fashion show is an art exhibition of sorts.

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