The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

That really is one Sexist-Ad! jeez.

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#2

60's Ads

Eli Rezkalla Report

Petra Christovová
Community Member
3 years ago

Wow. This one is especially disgusting.

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#3

60's Ads

Eli Rezkalla Report

Daniel (ShadowDrakken)
Community Member
3 years ago

Eh, this one is pretty demeaning both ways. Not cool in either case.

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#4

60's Ads

Eli Rezkalla Report

Alia Gail
Community Member
3 years ago

just noticed the guy is a cow lol

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#5

60's Ads

Eli Rezkalla Report

David Toh
Community Member
3 years ago

Nice touch to have the man wear tight clothes.

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#6

60's Ads

Eli Rezkalla Report

Kjorn
Community Member
3 years ago

either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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#7

60's Ads

Eli Rezkalla Report

Ladies and Gentlemen
Community Member
3 years ago

Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

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#8

60's Ads

Eli Rezkalla Report

Anouk
Community Member
3 years ago

She's holding a pooper scooper....bwahahaha!

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#9

60's Ads

Eli Rezkalla Report

Michael Vickery
Community Member
3 years ago

Who uses 750 dishes a month? That's 25 a day.

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#10

60's Ads

Eli Rezkalla Report

Lynda Touart
Community Member
3 years ago

Erm, those are tights, not leotards.

Edward LePontney
Community Member
3 years ago

That's what they were called at one time.

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Eugene Ng
Community Member
3 years ago

was doing some poster research and saw this!! S_73278503...96b345.jpg S_7327850346150-5a5ff3596b345.jpg

Starflower
Community Member
3 years ago

Yikes!

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David Buchanan
Community Member
3 years ago

If I hadn’t seen the guys nipples, it could have been a woman.

Diane Almgren
Community Member
3 years ago

It is hard to now imagine the misogyny of these ads; although I grew up during those times.

Elizabeth Butler
Community Member
3 years ago

So did I --- the bad thing about these is that we accepted the situation as normal

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Brian Rasmussen
Community Member
3 years ago

Why is there nippels on the man picture and not on the women picture?

Kate Young
Community Member
3 years ago

Lady nipples are naughty. .you must be a bad Christian. 😉

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Black Dahlia
Community Member
3 years ago

How come the man is topless? We don't see the woman's nipples.

P Webb
Community Member
3 months ago

The man is topless so that you can see he's a man. It's obvious that the one on the left is a woman.

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Rhonda Neuhaus
Community Member
3 years ago

I grew up in the 60's and we had these kind of print ads, usually with someone smoking. Looking at them with role reversal, they are not only sexist but sadistic!

Tammy Groves
Community Member
3 years ago

I love....this.....it shows the difference in our figures.. WOMEN ARE DIFFERENT.

Chyppa Homer
Community Member
3 years ago

Shocking ! :)

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Lynn Moore
Community Member
3 years ago

Yup, Its okay to go around feeling up women's asses. Subliminal message. Today it's sexual misconduct both ways. We have come a long way, but still more to go.

Joan Churton
Community Member
3 years ago

thank you for doing these ads. I laugh, but at the same time, these were really sexist, where did you find them? Thanks again. I'm snowed in in Raleigh, North Carolina, so your humor helps lighten the Cabin Fever I am beginning to experience.

Kate Au
Community Member
3 years ago

This is so uncomfortable to read but thanks for sharing

Hubert Kaleta
Community Member
1 year ago

but why? it dosen't make any sense

James Mills
Community Member
3 years ago

reported for showing nipples

James Mills
Community Member
3 years ago

reported for showing nips

Martin
Community Member
3 years ago

Just like changing the words to "Baby, Its cold outside"; 'tis a lame fail

Lynn Ruth Greyling
Community Member
3 years ago

And how is the man who created the original ad supposed to know that?

JT Coriolis
Community Member
3 years ago

But you can't just reverse this. You have to reverse it all, and put 50,000 woman in the coffins coming back from Viet Nam.

Tammy Groves
Community Member
3 years ago

a men is NOT MY EQUAL....not even close. We are equal in value but totally different species.

Chess Wizard
Community Member
3 years ago

Not sure if you were trying to be facetious, or just don't know what the word species means, but male humans are the same species as females.

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Loretta D la Spriella
Community Member
3 years ago

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Why the word sounds to me like legging with retard combined?

Denise Asselin
Community Member
3 years ago

Leotard was the last name of the guy who wore them (ballet, I think) and made them famous

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Chyppa Homer
Community Member
3 years ago

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I know exactly 0 (zero!) guys, that would mind women fondling their ass ! So step right up ladies ! Grab away ! You don`t even have to ask

Chess Wizard
Community Member
3 years ago

I'm a guy, and I know I would definitely feel uncomfortable if some woman grabbed my ass when I didn't want here to. I also know several men who would be uncomfortable with that type of situation. It's not just women who get weirded out by unwanted physical contact.

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