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The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

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    Daniel (ShadowDrakken)
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Eh, this one is pretty demeaning both ways. Not cool in either case.

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    David Toh
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nice touch to have the man wear tight clothes.

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    Kjorn
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

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    Ladies and Gentlemen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

    Erika Jones
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Things have improved, but we don't have full equality yet.

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    Dread Patchini
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That is a damn fine machine, I would be totally chuffed if someone was thoughtful enough to buy me a good tool for the house (actually I already have a great vacuum but who does not want a hoover?).

    Michael Valenzuela
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i actually would love if someone bought me a vacuum

    Ristina Nielsen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hey, reading the manual - isn't that rather unbecoming to a man? ;)

    lisa H
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh you awful sexist! (sarcasm calm down..)

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    Daniel (ShadowDrakken)
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Meh to Hoover, I love my Shark, it was an awesome present! :)

    Amykins
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would actually be thrilled to get a nice vacuum, but please make it a Dyson

    Lonnie Santrock
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    as a man who loves to vacuum, and who possesses adult-sized onesie would be tickled pink to get a vacuum brand new under the tree on Christmas

    Jon Chevalier
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    not unless she /he has asked for one.

    Jordan Fire Star
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Again, not really seeing the problem with either one of these.

    Pedro Hasashi
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Haha I think they would be more funny if they leave the man in theis "man attires" and look, not a girly looking boy IMO.

    Pauk Love
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wouldn't mind a decent hoover actually and tha suit is banging!

    Chris Dacs
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd be so happy to get a hoover!

    David Hughes
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Just love this one - reminds me of when I bought wife a duster and can of polish

    CAMAW
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Christmas morning she'll/he'll be happier with a divorce (because of course, women and men love to be told to work) (sarcasm)

    Daniel Irving
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Happier with a Hoover? I don’t think ANYBODY would be happier with a Hoover! 🤣

    John Kissane
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    You'd be pretty happy too if you had been trying to clean carpets by hand for years!

    Tiia Lehtola
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd be probably only one happy about a new hoover in our household

    Tisha Bell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    My husband does all the cleaning- mainly because I suck at it. If I got him a brand new Dyson he'd be just as giddy as this sexist ad.

    Susan Callihan
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And the Hoover hasn't changed much!

    CitizenMM
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Actually, I'd love a new vac for Christmas...

    Danny Root
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wait, what is sexist about getting a better working vacuum? Years ago my girlfriend and I picked one out together for a Christmas present from us to us. We loved getting something that actually worked even if we both picked it out and didn't wrap it.

    Trish Christoffersen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    These ads were from "back in the day". I remember a lot of them. Times were so different in the 50s and 60s. Not saying this was right, it was just how it was. I believe men and women should have equal rights, but I'm not sure we're going about it the right way.

    Chris Watson
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Of course he’ll be happier. Men love things that suck. Seriously

    Amanda Vidri
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would be so mad if I got a vacuum for Christmas.

    Loretta D la Spriella
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That Christmas morning I would be filing a divorce and leaving immediately!

    makki
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    All of these are insanely hilarious

    Kandis Glasgow
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Come on man...this is.... well, it sucks. ;)

    Aunt Messy
    Community Member
    Premium
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    if my husband got me a vacuum for xmas, he'd be toast. And he knows it.

    Chyppa Homer
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Men have no issue with vacuuming. It`s a machine, it has a motor, it makes noise. It sucks and it blows. We like that ! Go watch Tim Allen`s standup on youtube :D

    Analyn Lahr
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Women don't like practical gifts on holidays or her birthday. Especially her birthday. I imagine men are the same.

    Lynn Cai
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    To be honest, who on earth gets a hoover as a Christmas gift (regardless of gender)? Even in the 1950s it wouldn't make any sense imo.

    Carol Hill
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Have they changed? My father in law bought his wife a kitchen aid mixer for Christmas. She was not amused...or pleased.

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    Anouk
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She's holding a pooper scooper....bwahahaha!

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