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The image of a perfect woman in the 1950s is familiar to all of us – a diligent wife, slaving around the house all day, preparing delicious meals for her hardworking husband, taking care of the children, and all that with a smile, of course. This image was reflected a lot in the ads of that era too. Inspired by them, photographer and video editor from Beirut, Lebanon, Eli Rezkallah created a series called “In A Parallel Universe” where he switched up the gender roles portrayed in those ads to reveal the absurdity of such stereotypes with humor.

“Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling “their womanly duties,” Rezkallah writes on his website. “Although I know that not all men are like my uncles and think that way, I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”

Scroll down to see these funny recreations of old-school ads for yourself!

More info: elirezkallah.com

#1

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Eli Rezkalla Report

Elena Vulcan
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

@Robert Williamson, the artist is a he, not a she.

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Gayle Bynum Cardosa
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I mean it's no wonder our mothers and grandmothers grew up with this attitude. It was everywhere in their society.

Jordan Fire Star
Community Member
7 years ago

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In the 1950s woman didn't work, only men worked. Woman cooked because they had to have some responsibility, if men didn't work and woman worked only I would expect men to do their job and cook food and stuff like that, its basic logic. Feminists want no responsiblity and to have the man to do everything for them.

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Kathleen League
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

According to Logopedia website, that logo is from the 2007-2017 period, later than the 'original' ad purports to be from. So, seems something more was photoshopped than the 'reversed' ad. http://logos.wikia.com/wiki/Hardee%27s

Robert Williamson
Community Member
7 years ago

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It's obviously fake as no restaurant would describe their food as "sloppy and hastily prepared."

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Analyn Lahr
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

I haven't seen one of Carl's Jr/Hardee's burger porn adds in awhile (you know, the ones with the sexy women models). Maybe they wised up about how stupid those were.

Connie Martin
Community Member
7 years ago

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No, the "original" is fake. And lame

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Connie Frances
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The ad was later and meant as a slap to those "good old days" so this is a take off on a take off not realizing it was a take off!

Connie Martin
Community Member
7 years ago

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And really lame besides. Shouldn't be here.

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anarkzie
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Apparantly this company is still getting it self in trouble with sexist adds, It's "name our holes" and "More Than a Piece of Meat" campaigns have drawn criticism from feminst.

David Toh
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

The worst part of this ad is that the purpose is not clear. What does Women dont leave the kitchen have to do to bringing customers to Hardees.

dire wolf
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Look closely and you'll see that sexism and racism are both HUGE parts of Carl's Junior/Hardee's ad campaigns to this day

Marnee DeRider
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

Very interesting! Can you point to an example?

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Kristi Zoebelein
Community Member
7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

That was not Hardee's logo. The star came from their merger with Carl's Jr. in the late 90s. They wouldn't also describe their own food as "sloppy and hastily prepared".

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    #2

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    Petra Christovová
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow. This one is especially disgusting.

    Varona Ciornaya
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Should have had a bearded lumberjack dressed in tight jeans, as they walk around today and say they don’t weAr a beard because it’s cool

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    Sarah Birrelle
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    John smith: said from ur moms basement

    Aunt Chloe
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Of course man can open it. It's a bottle not a purse.

    Mariana Herrera
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Men can open purses. Bras, on the other hand...

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    Magpie
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    PS. just wrap a rubber band around the lid.

    Trisha Dragon
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    This is a good idea but I can't remember the last time I purchased a rubber band... If there is one in my house I wouldn't know where to look.

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    Troy Currie
    Community Member
    7 years ago

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    There are some manly gay men and then there are some like this guy who might not be able to open a bottle of ketchup.

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    Daniel (ShadowDrakken)
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Huh? How did anyone even think this made any sense in the first place?

    Linda Gulley
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I can open jars that strong men, like my husband, cannot.

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    Black Dahlia
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Man has less risk of breaking nail.

    Sancha Fung
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's mean. Underestimating the powers of women

    Ian Langille
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    F**k I hate those old style ketchup bottles. How did they not think of the "upside down"

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    #3

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    Daniel (ShadowDrakken)
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Eh, this one is pretty demeaning both ways. Not cool in either case.

    Dave Roger
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That's the point. This is how women were treated for ages. And still are by many people.

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    Matthew Hyder
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Damn, this is straight up dystopian, LOL. XD How did people get this misogynist back then? o.o Geez. :p

    Mishte Tine
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The positioning of the woman in the illustration (especially how low her head is) is hardly accidental. In the modern photo, the man's head is in a more normal position for simply serving breakfast, albeit demeaning.

    Tiina Lehtineva
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm just super shocked, that these adds actually existed.... OMG ..... What am I looking at???

    Troy Coulombe
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    it's still actually worst for the woman... her face is level with the table...he's still above it...also he's looking over her (past her)...while the alpha-female looks at him

    Jiří Voborský
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Funny, how the man in the old ad seems genuinely happy, and the woman feels very submissive, while on the new add, the woman doesn't seem as content and the man manages to keep his back straight even then.

    Merijo Dietrich
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    why are either wearing a tie in bed? the temptation to choke them would be to great.

    Kimai Rosy
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nah if she's bowing her head he should have done the same. otherwise it's not a real reversal because bowing your head is considered a sign of submission and that is the center focus of the first one a serving a man and servants aren't supposed to raise their head or make eye contact unless told to.

    Isa TraBu
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    For starters I would never buy any brand that used to denigrate women in the 50s and 60s. Van Heusen, you are so wrong.

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    #4

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    Alia Gail
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    just noticed the guy is a cow lol

    Alia Gail
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    should point out it’s not ok either way, i just realized i sounded sexist towards men there didn’t mean to sorry

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    manowce
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    all those vintage ads are horrible, but this one? this is a whole new level of wrong.

    Carol Hill
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Actually....every woman is safer not having a man around the house!

    makki
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    First ow! second wtf? Why portraying women as carpets? So u can wipe your feet all over us?

    AngelofThursdays
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    why does the woman STILL have to be in high heels? Heels were originally made for men anyway...

    M O'Connell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wait, what!? What is even supposed to be going on here?

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    #5

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    David Toh
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Nice touch to have the man wear tight clothes.

    Magpie
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Needs high heels to make it look really sexy. ( bitter sarcasm) Hi heels are painful and damage leg hip and foot tendons.

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    Chyppa Homer
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don`t know if it`s any help, but I burned tea...twice :)

    Andres Tejeda
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    As a man that sometimes cooks for his wife, This has actually happened. Burned the food, but the beer survived.

    Neeko Nightfly
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    schlitz? you should have burned the beer.

    TheMotosoto
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'd cry too if something were to happen to the beer

    Maunty
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    for some reason i think the girls would look better in suits than men do in dresses

    Jordan Fire Star
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I literally don't see much wrong with this...

    Loretta D la Spriella
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Okay.. drink your fresh beer anyway and take me out to dinner, I am starving sweetheart... - to add to the passive aggressive behavior of the add

    Jakob Rødsgaard Jørgensen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would not mind a woman that beings beer each time I fail at cooking

    Barbara Johnson
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The new one is merely sexist toward both. Look at the differences between the man's suit in the old one and the woman's suit in the new one. They can't help being sexist against the women. If they weren't, her suit wouldn't be "snug" or "form fitted".

    P Webb
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    No her suit looks nice. BTW his suit on the left IS form fitting. Fitted to HIS fit & trim form. Women looking like women is NOT sexist. I prefer NOT to be hidden away in boxy "mannish" clothes.

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    #6

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    Kjorn
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    either way it's not ok. but people seem to be ok when the role are reverse and it's the men who are in that situation. people find it funny.

    OWLbystarlight
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It's not meant to be funny, it's reversed to show how terrible the standard was back at the time (and honestly STILL is in many cases).

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    Zrcalo Sveta
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    dont think its funny, but more shocked that this ad existed.

    CbusResident
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Some men 'won't like' this new version of the ad, but some definitely will! It depends on what sort of weird s**t the guy is into.

    Kimai Rosy
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hardly the same one looks like she's about to get hit hard the other one looks he is about to enjoy his spanking.

    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't mind a spanking ;) just saying lol.

    Jennifer
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I don't mind spanking a man. Just saying.

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    Ja Legge
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Wow. I am not sure if anyone notices or it's my perspective that differs. I see a man about to spank in a "harsh" manner cuz of his form. The woman in a gentle form.

    Susann Campbell
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    When I was a little girl, all the women did all the work even more so when get together s happened. Men sitting around talking and then even getting served beer or anything else. I hated it then and even told the Aunties and grandmothers and mom, they just laughed. I still don't think it was right and these add are not funny either way. Sorry to be a downer but this spanking thing hit home.

    Jennifer
    Community Member
    6 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I'm glad you spoke out to your family. You were a strong girl.

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    Lynn Moore
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sure, physical violence will fix it! Another subliminal message to men

    Dan Holman
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Well, from things I've heard some men might like this role reversal.

    Owls Rutherford
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Some people pay for this kind of treatment XD

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    #7

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    Ladies and Gentlemen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Damn, these are really sexist ads. I had never seen them. Glad to see things changed for good.

    Erika Jones
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Things have improved, but we don't have full equality yet.

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    Dread Patchini
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    That is a damn fine machine, I would be totally chuffed if someone was thoughtful enough to buy me a good tool for the house (actually I already have a great vacuum but who does not want a hoover?).

    Michael Valenzuela
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    i actually would love if someone bought me a vacuum

    Ristina Nielsen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Hey, reading the manual - isn't that rather unbecoming to a man? ;)

    lisa H
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Oh you awful sexist! (sarcasm calm down..)

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    Daniel (ShadowDrakken)
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Meh to Hoover, I love my Shark, it was an awesome present! :)

    Amykins
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I would actually be thrilled to get a nice vacuum, but please make it a Dyson

    Lonnie Santrock
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    as a man who loves to vacuum, and who possesses adult-sized onesie would be tickled pink to get a vacuum brand new under the tree on Christmas

    Jon Chevalier
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    not unless she /he has asked for one.

    Jordan Fire Star
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Again, not really seeing the problem with either one of these.

    Pedro Hasashi
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Haha I think they would be more funny if they leave the man in theis "man attires" and look, not a girly looking boy IMO.

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    #8

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    Anouk
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    She's holding a pooper scooper....bwahahaha!

    Magpie
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    So is he. It is just a bit old fashioned. Like these adds. ;)

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    Jasmyn Du Bois
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Sadly, I can vouch that not only are these ads real, my grandfather drew some of them. I thunk it's the fact that the company names have been replaced that's throwing people. Other than that, the originals are the original, text, type, and picture.

    Rishie Rish
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The original Leggs ads are just disturbing. Psychopathic serial killer s**t

    Angus Landeryou
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Pure wool worsted fennel, to pure wood worked flannel?

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    #9

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    Michael Vickery
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Who uses 750 dishes a month? That's 25 a day.

    Brivid
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If you have several kids and cook three meals a day.

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    Thomas Es Thomas
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Dishwashers are not lazy people. It's a perfectly acceptable job for a man providing for his family.

    P Webb
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Whoever said dishwashers were lazy? NOBODY!

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    Chyppa Homer
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Artist forgot to solve gender issue here. First picture portrays a family, where dad and the kid is hanging out in the living room, doing nothing, not giving a f*ck about poor mom slaving away in the kitchen. Second picture could just as well be a dishwasher at a generic restaurant. Plenty of those in the 50s too.

    Barbara Johnson
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They made her look overwhelmed in the old one, overwhelmed and unhappy. lBut, he looks like a professional. This is a fail since it looks like she starts it with a mess, and he ends it will an organized arrangement of clean dishes... making him look better than her. Fail if they were trying to turn the tables.

    Panda
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    They also forgot about the dad and the kid in the original ad, who are not helping the mom, which is a pretty important aprt, I think.

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    Lonnie Santrock
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Okay he clearly has less dishes something totally unequal here

    feministsucks
    Community Member
    11 months ago

    This comment has been deleted.

    Wendy Hewett
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    And, yet she still has more dishes than him. 😩

    Denny Contos Crow
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    There are also cups, pans, and silverware in the picture, not just plates. So, yes, 25 a day easily.

    P Webb
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Where's the inset photo of HER lounging on a chair while HE washes up?

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    #10

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    Lynda Touart
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Erm, those are tights, not leotards.

    David Buchanan
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    If I hadn’t seen the guys nipples, it could have been a woman.

    Diane Almgren
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    It is hard to now imagine the misogyny of these ads; although I grew up during those times.

    Elizabeth Butler
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    So did I --- the bad thing about these is that we accepted the situation as normal

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    Brian Rasmussen
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Why is there nippels on the man picture and not on the women picture?

    Kate Young
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Lady nipples are naughty. .you must be a bad Christian. 😉

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    Black Dahlia
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    How come the man is topless? We don't see the woman's nipples.

    P Webb
    Community Member
    4 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    The man is topless so that you can see he's a man. It's obvious that the one on the left is a woman.

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    Rhonda Neuhaus
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I grew up in the 60's and we had these kind of print ads, usually with someone smoking. Looking at them with role reversal, they are not only sexist but sadistic!

    Tammy Groves
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    I love....this.....it shows the difference in our figures.. WOMEN ARE DIFFERENT.

    Lynn Moore
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    Yup, Its okay to go around feeling up women's asses. Subliminal message. Today it's sexual misconduct both ways. We have come a long way, but still more to go.

    Joan Churton
    Community Member
    7 years ago Created by potrace 1.15, written by Peter Selinger 2001-2017

    thank you for doing these ads. I laugh, but at the same time, these were really sexist, where did you find them? Thanks again. I'm snowed in in Raleigh, North Carolina, so your humor helps lighten the Cabin Fever I am beginning to experience.

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