40 Hilarious Ads For Technology From The Past That Look Insanely Expensive Now
Name a better time capsule than ads for technology. Go on, I'll wait.
Looking back at a gadget from decades ago really shows how far humanity has come. A landline answering machine, a 10-megabyte hard drive... It's crazy to think that at one point, now-obsolete technology was not only top-of-the-line but also a bargain. Now, paying a couple of months worth of salary for memory that fits no more than a few songs makes little sense when you consider that 4 terabytes of external storage cost less than $100.
These vintage ads no longer serve any other purpose than to point out the major shifts in technology and how much better things are now. But then again, that's quite something.
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Tandy Ct-300 Cellular Phone: $1,499.00 [$3,116.43 Today]
In twenty years the ad will be replaced by an iPhone or Samsung phone as they are way too expensive for what you get nowadays.
Apple has always been overpriced. I honestly don't understand why people keep buying it in such large quantities.
Load More Replies...As this list clearly illustrates, there seems to be a significant innovation that changes how we live our lives each decade. With these advancements, some technology always becomes obsolete. With this in mind, one might wonder: which today's devices can become useless in the future?
Isaiah Nwukor, web developer and designer at Storemods, a service for e-commerce-using individuals, said that the cloud might eventually become all that people use for data storage, pushing the flash drive out into oblivion.
In the early 2000s, USB drives replaced floppy disks, CDs, and DVDs due to their larger storage capacity, but now cloud storage has become the top competitor when it comes to storing and sharing. Mostly because of its limitless capacity and increased security.
Imsai PC With 10mb Hard Disk, 64k Ram: $5,995.00 [$18,700 Today]
In the early 1980s hard disks were not that common. Many computers had 1 or sometimes 2 floppy disk drives.
and it came with a printer, must have been a great deal
Load More Replies...My first PC cost me about £2000? (1997) It was cutting edge at the time. The hard drive was a whopping 1.5GB, wow how big is that!. Don't get me started on the processor speed, 177 Hz. I know! SHUT UP!
Since most PC clocks ran about 200 MHz in 1997 I suspect that you made a typo and meant to type "177 MHz".
Load More Replies...TWENTY. EIGHT. AMPS. What on earth did they use as a semiconductor? PIZZA?!
I still have a Kaypro IV... it has only 2 5 1/4" floppies and a 5 inch green screen monitor! :) A CP/M unit. Portable at like 30 pounds! LOL
Some experts are also saying their goodbyes to laptops. "Laptops are quickly being replaced by tablets. Modern tablets have more computing power than the traditional user needs," Bryan Lemon, software development lead at Heliponix told Business Insider, adding that most computing needs, even those of many software developers, will likely transition to tablets.
Lemon said it might become common to have a tablet with a docking station that allows peripheral attachments, like a keyboard or a larger screen.
Panasonic Rx 5500 Stereo: $576.19 [$2,046 Today]
I see a lot of people modding these with Bluetooth.... and works better than the new ones!
Load More Replies...I love the unapologetic nature of this ad. "DAMN STRAIGHT IT'S EXPENSIVE! SUCK IT, PEASANTS!"
And let's not forget the advancements made in developing autonomous cars. "The driver's seat will become just another passenger seat as self-driving cars become more powerful and a new generation doesn't even learn how to drive," Lemon said.
Of course, all of this play out to be completely differently. Because as you might not, even though there have been accurate prophecies about the future, there were horribly bad ones, too.
The 1978 Ibm 5110: $18,000
It's under $18k but you have to build an extra room onto your house for it.
Just a bargain, I was 10 years old at that time and had just not saved enough.
Sears 8-Digit Electronic Calculator: $98.95
When he was President, Gerald Ford (1973-76) was given a calculator wristwatch that was reported to cost about $2,000. Before the end of the 20th century they were being given away with toys.
The first electronic calculator I saw was in 1972 at university. A Singer, $3000, 2 memory registers, nixie tube number display, kept in a locked room
We were not allowed to use calculators in high school because not everyone could afford them. Yes, I am old but hey I use to be cool.
Xcomp 10mb Hard Disk: $3,398.00
I just bought two 12TB Hard drives for $280. $23/TB. -- This 10MB HD is priced at $340 per MB. At that rate, the 12TB HDs I bought would have cost $23M. -- Today, 1GB (1000MB) is around...23 cents. And 10MB of space is worth less than a penny. -- Amazing how much tech changes in 30-40 years.
what are you downloading tat you need THAT much space? My friends think I'm nuts for having three HD's in my PC. One at 500mb, and the other two are 2TB each. I have a lot of music and movies but two 12TB's????? How much ram does that take to run?
Load More Replies...that was huge at the time, remember this was a critical stage to getting to what we have today, and in 30 years we will look back on todays drives the same way
Load More Replies...In 1968 I toured a large insurance company in Montreal. They had just installed a new 2.5 million dollar IBM computer system. They were impressed that the machine had 4k memory. All storage was on tape. Programs and data were on punch cards. These were loaded and run by appointment by 24 staff.
Are you saving multi-megapixel images in uncompressed png!?
Load More Replies...Spartan Apple II+ Emulator: $599.00
I see the ad referencing Commodore, Mimic, Spartan, Apple II, and a mime. Not sure what they're trying to sell here... "The Spartan is the Apple II of the Commodore 64 world that's so invisible, it's like a mime in a box." Is that it?
The good ol' commodore 64. Learned to type on one of those. They had to change the name of the class from "typing" to "keyboarding", which is ridiculous because we don't say "keyboard your password here" or "keyboard your name at the top of the page".
Betavision Video Cassette Recorder: $985.00
That was due to pornography, seriously, the porn trade went with VHS as the system of choice, that killed off Betamax!
Load More Replies...That was cheap... my first Sony Beta recorder had only beta 1 and no timer. $1200.00
Betamax never had a 3 hour tape but VHS did so dispute the name it could be a VHS recorder
In my country, Betamax was winning against VHS up until Laser Disc is entering the market.
All technology costs an arm & leg when it first comes out. The first plasma tv's cost $10,000 (or more). The first dvd players, close to $1000. The first mp3 players (with about 4gb of storage) $400-$500. Etc etc etc.
We used to have both Betamax and VHS, it was so cool and everyone was jealous AF in school :D
I wonder what year(s) all these ads are from... does it say somewhere and I just didn't see?
Corvus Systems Inc. Mass Storage: $5,350.00
I worked at Corvus Systems from 1979 to 1988, employee #9. I have that poster on my office wall. We could not build those drives fast enough.
Me too, but I thought it was because I was "Floppy-bound" ... sounds painful.
I used to setup and administer Corvus system at the University of Wisconsin, Parkside's Library. It was cool tech for the time, but a headache when the local kids came in on Saturdays and hacked the security (which was easy to crack)
"System $5350, add-on disk $2990." So...$8340. Which equates to around $20,000 in 2020 dollars.
But hey, that would give you 20MB! Enough for a couple of MP3 files!
Load More Replies...Intecolor 3621 With 51k Disk Drive: $3,300.00
haha, that colored keyboard kinda looks like those fancy keyboards nerd use today ;)
"Your work may be in black-and-white if your software is. But look at our circus-colored keyboard!"
Sinclair Zx80 With 4k Basic: $199.95
Oh wow! I had the Sinclair ZX81 and it was about as effective as 'Worm' on the Nokia in terms of processing power
Me too! The optional 16K RAM cartridge had an annoying habit of rebooting the computer when slightly jostled, usually with the result of instantly wiping out several hours of unsaved programming.
Load More Replies...Comes with 1k memory!!!... for <$200!!! Would love to see if a $30 1TB memory stick could be connected.
I was going to buy one until my father told me that "All of the smart people at work are buying these things". I thought to myself that they aren't bright people that would never hack with them and really use them. They were buying them just for the spectacular fire sale. So I held off until the Commodore 64 became available, and it kept me busy enough to write software for it. I expanded it with the external hard drive, printer, and plotter. I would have had fun with the Sinclair, but not as much as the C64.
It worked and gave people a chance to try computing so it was a good thing
I had the ZX81 as well - got it in kit form, so had to assemble it myself. Great stuff!
David Murray, "The 8-bit Guy", created an excellent feature on the ZX80 last year: https://www.youtube.com/watch?v=1Jr7Q1yJOUM
Phone-Mate Answering Machine: $129.50
Had one. My elder mother still uses hers, which she bought in 1983...
Just where you want to keep your massive tape-driven answering machine...the coffee table.
I can't appreciate it now, but when answering machines first became widely available, it must've been a social breakthrough!
I had a Phone Mate with dual cassette tapes. In A Gadda Da Vida was my greeting.
Are they cigarette butts? I thought it was a bowl of nuts.
Load More Replies...Emerson Radio Corporation Television Set - 1949: $599.50
Would be cool to get one of these, replace the tv with a touchscreen pc and use it to play my music....
That is a GREAT idea! I'm gonna scour the antiques shops
Load More Replies...$6.5K in today's dollars which sounds like a lot but this was state-of-the-art in 1949. Commercial television broadcasting only started 2 years before this ad (in the US)
Now I know why Lorraine's brother assumed Marty must be rich because he had two televisions. Adjusting for inflation, this television would sell for $6,392.36 these days.
"Big screen projection" lol. Wonder what those inventors would think, if they saw TODAY'S big screens?
If anything electrical has WOOD panelling on it you know it's old as time
In 1949, they had no clue how big TV was going to get. The speaker was bigger than the 14 in x 14 in "big screen" TV. -- Also, "Honduras mahogany" (Swietenia macrophylla) is now listed as a vulnerable species.
Jvc Hr-7300 Vidstar Vhs: $1,280.00
And kids, that is why VHS won the video wars. They subliminally advertised porn.
Beta didn't lose against VHS due to pornography. Matt Taylor of Techmoan puts that myth to rest here: https://www.youtube.com/watch?v=SeSz6MoX00Q
Load More Replies...Are they watching themselves?!? Ewww, grand parents were weird.
Sears Color TV: $327.88
It's portable compared to the giant wooden console TVs that sat on the floor.
Load More Replies...Given how CRTs are going the way of the dodo, but retro-gaming depends on them for accurate visual recreation, the current CRT TV prices are inching back up there.
They definitely are! I had a Sony professional video monitor for a very long time. It finally passed away (flyback transformer failure) 4 or 5 years ago.
Load More Replies...Motorola Stereo Hi-Fi Coffee Table: $169.95
I've got a Montgomery Wards Airline stereo/turntable/8-track made to look like a fireplace, complete with cellophane crinkly fire noises and red light bulb.
Load More Replies..."Be sure not to spill that boiling-hot percolated coffee. And watch out for the electrical cord coming out of the side. You might trip and hit the coffee, and spill it everywhere. -- In fact, don't eat or drink near that coffee table at all. And put it against a wall to avoid accidents. -- Ya know what? Just get a real stereo console."
And don't kick the table leg on your way to get more Space Food Sticks or the needle with scratch across the record and you'll have to restart that Mantovani LP.
Load More Replies...My family had a radiogram that doubled up as furniture, made in the early 60's but was futureproofed with a 5 pin DIN socket which came in the 70's.
Trs-80 Computer Sold In 1977: $3,450
My brother had the one at the top. It was given to him in 1986, by our cousin (the family computer genius). I think I crashed it once - but it got back up and ran for a few years after that.
The Lobo MAX-80 was a nicer machine. It ran CP/M, TRS-DOS and L-DOS. Used both 5 1/4" and 8" floppies. I still have mine. Haven't fired it up in ages though.
Mid-80's Seagate St4096 Memory Hard Disk: $12,000
I can tell you from personal experience that de-fragging one of those drives takes hours.
Once made a one line change to a 4k program on Friday at 5pm. Could not save it because there wasn't room on the disk. 6 hours to defrag. Client bought a disk pack upgrade after getting the bill for me to sit around and watch the blinking lights.
Load More Replies...I'd like to spend 20k on a harddrive today.. damn that would be a lot of space
Why were computers so daggum expensive back then?! Even the most suped up gaming computers these days don't cost near that much!
I lost 4 Seagates in about 6 months so I stay away from them. Haven't lost a WD yet, that I can remember. But with all hard drives, it's a matter of when, not if, so I'm not holding my breath.
Load More Replies...10 Megabyte Hard Drive: $3,500
And today, one can get an iPad Pro with 1 terabyte(1024 Gb) of storage from Apple for around $1500.
Anyone remember the Lt Kernal 10 & 20 MB drives for the Commodore 64 / 128s? They were about $1200 - 1600 US We modified it to use a 105 Mb drive for the low price of $1600! (A Priam drive if I remember.)
Sinclair Microvision TV: $395.00
I wonder how many people would see that and say "You can't watch anything on such a small screen", then go and watch YuoTube on their phones? ;)
I have a nearly identical Panasonic television that came with a clip-on magnifier :)
Load More Replies...This must have been in 1977 or 1978. I was born a few years later, and I've only known Terry Bradshaw as a commentator.
I remember taking a later model of these to school and watching it in art class
Cellphone From UK: $895
This is why I didn't bother with a mobile phone till they became affordable around the late 90's.
I got my first second hand phone somewhere around mid 2000's when it was sold to me by a friend for £30 after she got a new one. It was an Ericisson T10 before they got bought out by Sony. For some reason, it had the theme from The Exorcist(Mike Oldfield: Tubular Bells) as its ringtone(midi of course) but thats damn cool. Standard black on digital grey screen, make/receive txts, make/receive calls. Good enough. I used it til the battery pack stopped charging then upgraded.
Load More Replies...Ampex Fr200 Tape Transport: $2,675.00
C'mon, right? I mean, who *doesn't* want a tape player build right into the wall and exposed to the elements? If that thing un-spools, they can just use one of those giant *gag* pens to re-spool it.
These tape mechanisms would have been installed in enclosed relay racks with doors or otherwise a very clean "computer room" environment.
Load More Replies...This was what I had to run sound on in the black box theatre at my community college in the early 1980's.
Bell & Howell 8mm Camera: $207.70
since the zoom mechanism was driven by the same clockwork that advanced the film, I wonder if the frame-rate briefly dipped while using that feature.
Could be. Images would blur when zooming. I always attributed it to operator error.
Load More Replies...Osborne Computer: $1795
At the time, I felt they were made to look like a briefcase. We had a later model with a color screen. They were incredibly heavy.
Load More Replies...I love the "You can buy it in any color you want, as long as it's blue."
I worked for a civil engineering firm that had one of these. That was in 1984.
Brings back memories! Osborne was my first computer .. fixed it so I could run it off my car battery, drive up to a pay phone, slap on an acoustic modem, log into Tymnet and play Island of Kesmai on Compuserve .. back in the olden days when the pterodactyls visited the bird feeders. osborne-5f...0ec8d1.jpg
I'm more than sure these proto-pcs are used as prop for what Will Smith is struggling to sell in "The Pursuit Of Happiness" (2006). That exact round cover.
1977 The Apple Ll: $1195
My brother had one that had started out as an Apple II and he slowly upgraded himself. These were a pretty awesome deal at the time considering.
1984 PC Computer Unit: $5,000
Imagine how grim it must've been to be tied to one of these all day every day
Used these for software support. Most programs were 3K. Interpreter based language (code compiles on the fly just before it executes). Modems were 600 baud (bytes per second) over phone lines. No internet. No networks. We were all in the same boat. PCs ran on 8086 or the new 286 chips.
Load More Replies...The photo is a real tease. How could anyone settle for only one single floppy disk drive after seeing this add?
That's a model 16, or 6000, and I had a client that had 11 terminals hooked to one of those. On 4MB of RAM. Running Real World accounting and Filepro all day long. 35MB HDD. Ran like a champ. (Yes, 11 terminals; you could put a 3rd 3-port card in if you cut the right jumper on it).
The Commodore 64: $600
My first computer. Spent hundreds of hours typing in code in C64 magazines to run free games. What a hoot!
Me too. I actually got a program published in a magazine
Load More Replies...My first computer also. So many hours of fun! I keep trying to find a decent emulator for my laptop.
Loved my c64, especially when I got a disk drive for it, loved the free game code in the mags
At one time there was incredible competition. Texas Instruments, Tandy(Radio Shack), Atari, Compaq, plus there were knockoffs of Apple,....Peach, Pineapple.etc.
The Trs-80 Model 4 (1983): $1,300
I actually had this. My dad added an extra 64k memory to the base 64k, but since it was an 8-bit OS, it could only access 64k of memory and the rest (that he paid several hundred $ for) could only be used as a RAM drive.
Westinghouse 'Big Picture Television': $269 (Today Would Be Around $2,700)
Another 1949 ad which promises the ridiculous: "Giant Electronic close-up". Definitely a feature we've all used on our TVs. Right...
It is a 12" tube, unless you were watching content specifically produced for tiny low-contrast screens, it might have been an appealing feature. In reality it was probably a solenoid that adjusted the physical location of the deflector coil.
Load More Replies...Atari 400 PC: $549.00
Exactly 2-3 games being advertised. The rest are "educational" or "business". Console computer companies often had no clue who their real audiences were...
Not exactly--this thing was an attempt to split the difference between Atari's highly successful 2600 game console, and their not-at-all successful home computers. The idea was that kids would want it because of the games, and parents would agree to buy it because of the educational and productivity software. It flopped, but the basic strategy of marketing a computer that kids could use for play *and* school, and that parents could do boring stuff on, went on to do extremely well in the 90's.
Load More Replies...My grandparents had this. I remember many many hours spent playing Popcorn, Dung Beetles (Pac Mans predecessor), Centipede, Galaga. I swore up and down for years I played video games off of a tape deck, and friends insisted I was crazy.
Realistic Trc-471 Transceiver: $259.95
As a former employee, I remember that Radio Shack was inexplicably still selling CB radios in the late 1990s/early 2000s. Little wonder they went out of business. They were so out of touch with the modern consumer.
CB radios may be waning in popularity, but they are still a vital communication tool for OTR truckers. Not so much for dispatching anymore, but for communicating road conditions in real time. Have you ever wondered how truck drivers all put their hazards on and slow down LONG before getting to an accident scene? It's because a friendly trucker up ahead told them to.
Load More Replies...Ah yes the 70s. When Smokey and the Bandit came out everyone had CBs. Got tired of that fuc*ing song Convoy.
15mb Hdd: $2,500
The Trs-80 Micro: $3,875
My first computer was a Tandy. Dumb as a rock and 3 times the cost of the laptop I have right now.
1976 Apple 1: $666.66
$666.66? And no one figured out back then they were working with the devil? ;)
Who the hell came up with that price? It's the work of the Devil, I tell you!
Sears Video Arcade: $178.95
Absolutely right. Atari had a license with Sears to re-brand the VCS 2600 as "Sears Tele-games" and sell them at Sears. It expanded Atari's sales footprint into the most trusted retailer in the nation (before Walmart and Amazon bulldozed everyone), and boosted Atari's sales significantly, as they were taking a cut of every "Tele-games" machine and cartridge being sold by Sears in-store or in catalogs.
Load More Replies...10 Megabyte Hard Disk System: $3,695
Low-Cost Hard Disk Computer: $10k
My dad was a computer tech in the 70s, working on giant computers for The Omni.
OMG. I must have been poor because $10,000.00 was NOT low cost to me. Even then.
Interesting how many of these computer companies were based in around the same area in California.
2 Cents A Byte! Sink Your Teeth Into A Helping Of Ram Without Burning A Hole In Your Wallet. From 16-32k Ram Memory: Starting From $299
Sure, so you burn a hole in your parents' wallet instead? like a kid can afford that.
The Apf Imagination Machine A Video Game Console: $599
Including the tape interface, that seems like a pretty good deal for an entry-level machine.
A Basic Cassette Tape Recorder From Philips: $166
Matt "Techmoan" Taylor has a great episode explaining Grundig and DC international, and how they relate to Philips: https://www.youtube.com/watch?v=fT3_cS1KNYc
I still remember when these products were new, and now I feel very old.
In 40 years you will be able to look back at every single, cutting edge, "high tech" product of today and say the exact same thing.
Possibly not. The rate of change/advancement in computer tech has slowed down VERY much. There’s not much further to go in making chips smaller or faster, due to physics.
Load More Replies..."40 Tech Ads That Illustrate How Rapidly Technology Ages And Goes From Super Expensive To Being Useless" No, no, no! The year is poopy enough, let's focus on the positive. How about "40 Tech ads that illustrate history"? Here, better now. ♡ Edit: Also, would love to see some of the east Asian tech pieces too on this list.
The Japanese make some killer Hi-Fi. There are turntables made in the '70s and '80s that are worth hundreds (and even thousands) now.
Load More Replies...It'd be interesting to have the prices in the ad listed in today's currency value.
Toss in the years and price here: https://www.usinflationcalculator.com/
Load More Replies...Remember the very specific sound of your programmed VCR recording session starting? And the scramble when you realised there was no tape or the wrong tape in the machine...
I still remember when these products were new, and now I feel very old.
In 40 years you will be able to look back at every single, cutting edge, "high tech" product of today and say the exact same thing.
Possibly not. The rate of change/advancement in computer tech has slowed down VERY much. There’s not much further to go in making chips smaller or faster, due to physics.
Load More Replies..."40 Tech Ads That Illustrate How Rapidly Technology Ages And Goes From Super Expensive To Being Useless" No, no, no! The year is poopy enough, let's focus on the positive. How about "40 Tech ads that illustrate history"? Here, better now. ♡ Edit: Also, would love to see some of the east Asian tech pieces too on this list.
The Japanese make some killer Hi-Fi. There are turntables made in the '70s and '80s that are worth hundreds (and even thousands) now.
Load More Replies...It'd be interesting to have the prices in the ad listed in today's currency value.
Toss in the years and price here: https://www.usinflationcalculator.com/
Load More Replies...Remember the very specific sound of your programmed VCR recording session starting? And the scramble when you realised there was no tape or the wrong tape in the machine...
