A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

#1

Tony The Tiger

Tony The Tiger

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, he used to be so cute

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The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

#2

Ronald Mcdonald

Ronald Mcdonald

McDonald's Report

Harry Potter
Community Member
4 months ago

Oh god no.

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#3

Michelin Man

Michelin Man

The Michelin Group Report

ZAX-A-DWEEB
Community Member
4 months ago

ok the first one gonna give me night mares 0.o

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#4

Trix Rabbit

Trix Rabbit

General Mills Report

Mintchinchilla
Community Member
4 months ago

i like the old one, personaly.....its cuter

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#5

Colonel Sanders

Colonel Sanders

KFC Report

NoodleBear
Community Member
4 months ago

I feel like I like the old one better

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#6

Toucan Sam

Toucan Sam

Kellogg's Report

NoodleBear
Community Member
4 months ago

Aw, why’d they get rid of the old one??

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#7

Mr Clean

Mr Clean

Mr Clean Report

Jazzy C.
Community Member
4 months ago

and.. still bald...

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#8

Julius Pringles

Julius Pringles

https://www.pringles.com/us/home.html Report

NoodleBear
Community Member
4 months ago

Yikes

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#9

Kool-Aid Man

Kool-Aid Man

Kool-Aid Report

Average Grizzlies Fan
Community Member
4 months ago

The old one is going to give me nightmares lol

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#10

The Burger King

The Burger King

Burger King Report

NoodleBear
Community Member
4 months ago

I don’t understand the reason for a plastic face when you could just hire an actor

WilvanderHeijden
Community Member
4 months ago

The plastic face is the symbol for their consistency in producing fake healthy products.

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glowworm2
Community Member
4 months ago

The current one is terrifying. The cartoon one is adorable.

John Montgomery
Community Member
4 months ago

Looks like he got his start in Peabody and Sherman ; and not the cgi version.

Ms.M.
Community Member
4 months ago

YES! I loved that show!

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angelica H
Community Member
4 months ago

personally I like the original.

Katherine Boag
Community Member
4 months ago

New one is creepy AF

Norah Reilly
Community Member
4 months ago

The new one's just a bit icky...

AlmightyOne
Community Member
4 months ago

The old one is infinitely less cursed

AndersM
Community Member
4 months ago

I find him scary. Looks like he's going to have you impaled

Katherine Ann
Community Member
4 months ago

The new one looks terrifying

Donna Reynolds
Community Member
4 months ago

New guy is totally creepy.

Eric Law
Community Member
4 months ago

The left one looks like a kid, the plastic-faced right one is creepy. I seem to remember in between times there were some less creepy looking ones?

CincyReds
Community Member
4 months ago

I love the old one so much! I just hate the new one, it give me the creeps

Batwench
Community Member
4 months ago

We don’t have the King in the UK. Thankfully, he is truly creepy.

Susanna Scott
Community Member
4 months ago

The old one is cute the new one is the stuff nightmares of made of

backatya
Community Member
4 months ago

old one is less creepy looking than a ceramic head. What was wrong with just getting a guy with a beard looking like the mask?

dido74
Community Member
4 months ago

New one is just downright CREEPY😳

Ned Harkey
Community Member
4 months ago

They should/could have used Mel Gibson... Mel-Gibson...b01b8a.jpg Mel-Gibson-the-Burger-King-604f56ab01b8a.jpg

Valerie Heath-Harrison
Community Member
4 months ago

The original was much better. The new one is creepy!

Ricky Mujica
Community Member
4 months ago

The masked face is very creepy!

Alison Kilpe-Smith
Community Member
4 months ago

The Burger King's plastic head has always given me the creeps..... big time creeps....

Mare Freed
Community Member
4 months ago

Oh dear he's drooling on his feather boa....

Judith Agogliati
Community Member
4 months ago

The old one is cute. The new one is creepy!

Adrienne Kushner
Community Member
4 months ago

The old one is less scary.

OhMyDog!
Community Member
4 months ago

The new one is creeptastic!

Anor Anor
Community Member
4 months ago

Previously Insta-Burger King

Jo Ellen Washburn
Community Member
4 months ago

New one is scarier than old Ronald McDonald.

Ann McNeil
Community Member
4 months ago

Creeped me out when they started using him .....

Just a person eating a potato
Community Member
4 months ago

In my own opinion (please don’t downvote me) The old ones better

E. Rangel
Community Member
4 months ago

New king on permanent botox

Chris Meyers
Community Member
4 months ago

way better back then

LesAnimaux
Community Member
4 months ago

The old one reminds me of the King of Hearts in the original Alice in Wonderland

Be Potato
Community Member
4 months ago

It's like a kid with a dream of having a burger joint grew up or something XD

pinkytoes
Community Member
4 months ago

I remember the old one from when I was a kid. they had these cheap plastic handpuppet mittens of him

Thalia Lovering
Community Member
4 months ago

Is he drooling?

Ms.GB
Community Member
4 months ago

So we went the opposite with this one...cute to creepy

Suzan Bertrand
Community Member
4 months ago (edited)

The man in the Iron Mask's got nothin' on this Plastic-Puss.

JamezyJamez
Community Member
4 months ago

The reflection on the plastic beard makes it look like he's drooling.

DogMom
Community Member
4 months ago

Is it weird that I’ve always found the new one kinda sexy?

Madre_Dr4gnZFly
Community Member
4 months ago

This is why I don't eat at Burger King.

King Joffrey
Community Member
4 months ago

Burger King has a mascott?

C. Mayo
Community Member
4 months ago (edited)

Burger King believes in viral advertising... bizarre = buzzworthy. Remember The Subservient Chicken?

Chase Ryan
Community Member
4 months ago

Little Caesars

Theoretical Empiricist
Community Member
4 months ago

Imagine if "V" went for this mask instead of Guy Fawkes...

Bon Bon(still purple boi)
Community Member
4 months ago

wow

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#11

Chester Cheetah

Chester Cheetah

Cheetos Report

NoodleBear
Community Member
4 months ago

Not that much different tbh

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#12

Sun-Maid

Sun-Maid

Sun-Maid Report

NoodleBear
Community Member
4 months ago

She looks like she grew up

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#13

Quiky

Quiky

Nesquik Report

Gold roses
Community Member
4 months ago

Kind of the same

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#14

Pillsbury Doughboy

Pillsbury Doughboy

Pillsbury Report

Zoila Flores Pena
Community Member
4 months ago

No difference.

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#15

Jolly Green Giant

Jolly Green Giant

Green Giant Report

NoodleBear
Community Member
4 months ago

He looks pretty much the same

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#16

Rich Uncle Pennybags

Rich Uncle Pennybags

Hasbro Report

Community Member
4 months ago

Whoa there hang on..HE HAD A NAME?!?

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#17

Mr Peanut

Mr Peanut

Planters Report

Jack Thompson
Community Member
4 months ago

Ew

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#18

Alfred E. Neuman

Alfred E. Neuman

Mad Magazine Report

NoodleBear
Community Member
4 months ago

There’s no difference

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#19

Cap'n Cruch

Cap'n Cruch

Cap'n Crunch Report

Wendy Jivraj
Community Member
4 months ago

I like the old one better

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#20

Cornelius Rooster

Cornelius Rooster

Kellogg's Report

Avery S Alberico
Community Member
4 months ago (edited)

their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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#21

Energizer Bunny

Energizer Bunny

Energizer Report

Jazzy C.
Community Member
4 months ago

looks like he had too many donuts.

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#22

Dig'em Frog

Dig'em Frog

Kellogg's Report

Average Grizzlies Fan
Community Member
4 months ago

I just saw their slogan: Honey Smackin' Good

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