Nike Launches Its First Plus-Size Line Because “Women Are Stronger, Bolder And More Outspoken Than Ever”
Nike has the world rejoicing left and right after releasing a full line of plus-sized clothing this week. Not XXL t-shirts or extra-baggy sweatpants, but a fabulous range of comfortable, professional active wear.
In a statement given to Refinery29, the company said “Nike recognizes that women are stronger, bolder, and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is.” They’ve elected to celebrate diversity in every sense and promote body positivity, which is something we can all root for.
The line, which is available to buy online as we speak, includes multiple colours of leggings, shorts, and sports bras, running all the way up to size 3X.
More info: Nike
Nike’s first full range of plus-size active wear, up to size 3X, is available to buy online now
Image credits: Nike
The line includes leggings, sports bras and more, giving women of all shapes plenty of choices
Image credits: jkgphotography
Nike’s active wear is known for being comfortable and easy to move in, making fitness easier for all women
Image credits: Nike (left), gracefvictory (right)
“Nike recognizes that women are stronger, bolder, and more outspoken than ever,” they told Refinery29
Image credits: Nike
“In today’s world, sport is no longer something that she does, it’s who she is.”
Image credits: Nike
The release followed months of customer complaints about Nike’s lack of proper plus-sized wear
Image credits: Nike
Their catalog now comprises over 40 different colours and styles of clothing, a welcome addition
Image credits: Danielle Vanier
Proper sports bras are often difficult for plus-sized women to find, but those also now run up to 3X
Image credits: Nike
Whether you’re a gym regular or just like a sportier style, you’re covered
Image credits: Nike
“Nike Women’s plus size clothing provides the style and performance for your favorite ways to move”
Image credits: Nike
Hopefully more companies will catch up with the times and roll out their own proper plus-size collections
Image credits: Nike
Needless to say, the Internet’s reaction to all of this was just a little bit pumped
439Kviews
Share on FacebookDisagree and downvote if you like, but I'm glad they are advocating for heavier women. It's not ONLY athletes that want to wear their products, women who want to lose weight need to be properly supported and there aren't very many options in terms of active wear (and cute activewear) else where. Especially with plus size sports bras, it takes real support to keep them twins from bouncing to and fro. Nike just needs to come down a bit on the price lol
I'd recommend Wacoal for a serious sports bra. I think they go from a 30 C to 42 G. Cheaper than Nike and they make a good product with a more personalize fit.
Load More Replies...I'll stick with ShockAbsorber bras, they offer great support for big breasts even during high impact sports AND they do actual scientific research into breast movement & required support during various sports. Screw Nike and the rest of those sports brands for having neglected our needs for decades! 🖕🏼 Hurrah for existing brands who have supported us in our athletic endeavours for decades!! ❤
I'm happy that you're happy with what you've got, but let's just celebrate the fact that Nike has opened this new line!
Load More Replies...No big company does anything for any other reason than money. They realised that they missed out on a niche market with money and hence bring out this particular range. Don't be naive and think they are doing it because they are caring or find it beautiful etc. Money, money, money. they'd sell swimming trunks for monkeys if they had the cash.
Money is definitely a motivator, but not the sole one. There are brands that market to specific looks, such as Abercrombie and Fitch (the CEO specified that he did not want fat people to wear A&F clothes). I don't know if A&F would sell swim trunks to monkeys, but Nike might be open to meeting the demand.
Load More Replies...This is great, but judging from these pictures, this seems to be only meaningful with bras.... Other clothes look unisex anyway. That plain t-shirt and those trainers will look the same if you buy a men's size. Of course, it's still important how they present it on the market, but I expected something less neutral. This way it looks like a deal not as big as it's hyped. My compliments and upvote go for the initiative, however.
I'm all about better selection across sizes but don't kid yourselves, nike doesn't give a s**t about you unless you stand between them and profit
YEAH women are women they have heart !! like all others <3 raise the women who gives us birth.. MUAHAHAHAHAH
I think this is great but it's line will probably carry a bigger price which upsets me. I need tall sizes for my 38" legs!
At first I thought you had 38 feet long legs. I had to re-read it about five times.
Load More Replies...Many of these women are actually very fit, and people are saying Nike is promoting an unhealthy lifestyle? First people say women should be curvy, and then when a woman needs clothes because they have large thighs or a very large bust, they are called unhealthy?
Seeing as many women who decide to start to exercise are doing so to lose weight, it seems entirely logical to have a range of clothing they can fit in to.
Not everyone with large breasts is obese dear... most sports bras from big brands hardly offer support for cup C and larger
Load More Replies...I only upvoted this so I cold reply, I plan on downvoting your comment when I'm done. Telling a plus-size woman to wear men's clothes is saying that they don't deserve to feel feminine. Since when did the size of your clothes relate to whether you are feminine or not? Most of these women only need plus-size clothes because they have large breasts or butts. That does not make someone obese. And anyway, these clothes were made to help them work out, and lose weight. What is the problem in them having clothes that fit so they can work out?
Load More Replies...How does having big breasts equate to being unhealthy and/or inactive and/or obese?
Load More Replies...You say you have to use words carefully, but your grammar is so poor I doubt you even got through kindergarten.Plus sized women can be hot.
Load More Replies...Disagree and downvote if you like, but I'm glad they are advocating for heavier women. It's not ONLY athletes that want to wear their products, women who want to lose weight need to be properly supported and there aren't very many options in terms of active wear (and cute activewear) else where. Especially with plus size sports bras, it takes real support to keep them twins from bouncing to and fro. Nike just needs to come down a bit on the price lol
I'd recommend Wacoal for a serious sports bra. I think they go from a 30 C to 42 G. Cheaper than Nike and they make a good product with a more personalize fit.
Load More Replies...I'll stick with ShockAbsorber bras, they offer great support for big breasts even during high impact sports AND they do actual scientific research into breast movement & required support during various sports. Screw Nike and the rest of those sports brands for having neglected our needs for decades! 🖕🏼 Hurrah for existing brands who have supported us in our athletic endeavours for decades!! ❤
I'm happy that you're happy with what you've got, but let's just celebrate the fact that Nike has opened this new line!
Load More Replies...No big company does anything for any other reason than money. They realised that they missed out on a niche market with money and hence bring out this particular range. Don't be naive and think they are doing it because they are caring or find it beautiful etc. Money, money, money. they'd sell swimming trunks for monkeys if they had the cash.
Money is definitely a motivator, but not the sole one. There are brands that market to specific looks, such as Abercrombie and Fitch (the CEO specified that he did not want fat people to wear A&F clothes). I don't know if A&F would sell swim trunks to monkeys, but Nike might be open to meeting the demand.
Load More Replies...This is great, but judging from these pictures, this seems to be only meaningful with bras.... Other clothes look unisex anyway. That plain t-shirt and those trainers will look the same if you buy a men's size. Of course, it's still important how they present it on the market, but I expected something less neutral. This way it looks like a deal not as big as it's hyped. My compliments and upvote go for the initiative, however.
I'm all about better selection across sizes but don't kid yourselves, nike doesn't give a s**t about you unless you stand between them and profit
YEAH women are women they have heart !! like all others <3 raise the women who gives us birth.. MUAHAHAHAHAH
I think this is great but it's line will probably carry a bigger price which upsets me. I need tall sizes for my 38" legs!
At first I thought you had 38 feet long legs. I had to re-read it about five times.
Load More Replies...Many of these women are actually very fit, and people are saying Nike is promoting an unhealthy lifestyle? First people say women should be curvy, and then when a woman needs clothes because they have large thighs or a very large bust, they are called unhealthy?
Seeing as many women who decide to start to exercise are doing so to lose weight, it seems entirely logical to have a range of clothing they can fit in to.
Not everyone with large breasts is obese dear... most sports bras from big brands hardly offer support for cup C and larger
Load More Replies...I only upvoted this so I cold reply, I plan on downvoting your comment when I'm done. Telling a plus-size woman to wear men's clothes is saying that they don't deserve to feel feminine. Since when did the size of your clothes relate to whether you are feminine or not? Most of these women only need plus-size clothes because they have large breasts or butts. That does not make someone obese. And anyway, these clothes were made to help them work out, and lose weight. What is the problem in them having clothes that fit so they can work out?
Load More Replies...How does having big breasts equate to being unhealthy and/or inactive and/or obese?
Load More Replies...You say you have to use words carefully, but your grammar is so poor I doubt you even got through kindergarten.Plus sized women can be hot.
Load More Replies...
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