Bored Panda works better on our iPhone app
Continue in app Continue in browser
BoredPanda Add Post

The Bored Panda iOS app is live! Fight boredom with iPhones and iPads here.

Same-Sex Ads Just Lost This Suit Company 10,000 Instagram Followers, And Here Are The Pics That Caused It
292points
11.1K
Advertising4 years ago

Same-Sex Ads Just Lost This Suit Company 10,000 Instagram Followers, And Here Are The Pics That Caused It

A Dutch menswear company has exposed the lingering anti-gay sentiment that still runs deep in parts of society, by releasing an ad campaign that shows same-sex couples doing things like (shock!) kissing and embracing.

The Dutch are a famously tolerant and open-minded people, and the men’s fashion company in question, SuitSupply, has courted controversy before. However, the founder and CEO, Fokke De Jong, makes his position clear. “The attraction between people is an important part of fashion ad ideas,” he said. “A campaign featuring the attraction between men was long overdue and particularly relevant for our clothing brand.”

Dutch newspaper NRC Handelsblad reports that the company has seen over 10,000 Instagram followers leave since the controversial ad campaign began, suggesting that it has been poorly received by a large number of people. Mr. De Jong had been aware of the potential for controversy. “We do believe there is potential for negative impact, especially in countries where we have a significant presence, that is known for contrasting viewpoints.” To this end, the photos of men kissing won’t be shown in countries that have a poor record on gay rights, such as Russia and the United Arab Emirates. Mr. De Jong believes that the company’s outlets there would be closed immediately if this were the case.

Clearly though, SuitSupply believe in their inclusivity principles, the strength of their brand, and the willingness of the public (in Western countries at least) to embrace this kind of clever advertising. It has certainly gotten people talking. While there have been, predictably, shrieks of dismay and threatened masculinity by men who cannot bear to see two guys kissing while wearing that most manly of clothing items, the suit; there has also been an outpouring of support and positivity for the inclusive message it sends.

No matter what you think about the suit-ability of the campaign, you gotta admit that it’s bold, eye-catching, and effective fashion statement. Scroll down to check it out for yourself below, and let us know what you think! We don’t know what all the fuss is about, to be honest.

SuitSuppy’s advertising campaigns are becoming famous for courting controversy

Image credits: suitsupply

It has been accused of sexism and misogyny in the past

Image credits: suitsupply

Campaigns usually appeal to the classic image of masculinity

Image credits: suitsupply

But this one took a different turn

Image credits: suitsupply

Featuring same-sex couples in various forms of embrace, this image of two men kissing was particularly controversial

Image credits: suitsupply

“The attraction between people is an important part of fashion advertising”

Image credits: suitsupply

“A campaign featuring the attraction between men was long overdue and particularly relevant for our brand”

Image credits: suitsupply

Many of the images won’t be shown in countries like Russia and the United Arab Emirates

Image credits: suitsupply

As the CEO of the company thinks that the company’s outlets in those countries would be closed immediately

Image credits: suitsupply

We don’t know what all the fuss is about, to be honest

Image credits: suitsupply

There’s also a video, which you can check out below

Predictably, some people were very angry about the campaign

Others loved it though

What do you think? Let us know in the comments!

Share on Facebook
Popular on Bored Panda
Join the conversation
Daria Zotova
Community Member
4 years ago

I'm from Russia but the only thing that I find disturbing here is a man on a crimson couch who forgot to wear socks with his suit 😱 That's what I call an abomination 😂 😂😂

Starflower
Community Member
4 years ago

Lol!

Load More Replies...
Perry Swift
Community Member
4 years ago

To be fair, I don't want to see anybody kissing. I don't mind adverts of people holding hands or hugging, but I find open mouth kissing a bit cringy!

Death Metal Kitty
Community Member
4 years ago

I think it's the idea of an exchange of bodily fluids which is rather icky for public advertising, regardless of the orientation of the couple.

Load More Replies...
Thomas Kolev
Community Member
4 years ago

So they lost 10000 homophobic followers? I'd call that a win.

RaroaRaroa
Community Member
4 years ago

With the publicity around the loss of followers, and the reason for it I've no doubt they'd quickly pick up a replacement 10,000 from people who'd never heard of them until now.

Load More Replies...
Load More Comments
Daria Zotova
Community Member
4 years ago

I'm from Russia but the only thing that I find disturbing here is a man on a crimson couch who forgot to wear socks with his suit 😱 That's what I call an abomination 😂 😂😂

Starflower
Community Member
4 years ago

Lol!

Load More Replies...
Perry Swift
Community Member
4 years ago

To be fair, I don't want to see anybody kissing. I don't mind adverts of people holding hands or hugging, but I find open mouth kissing a bit cringy!

Death Metal Kitty
Community Member
4 years ago

I think it's the idea of an exchange of bodily fluids which is rather icky for public advertising, regardless of the orientation of the couple.

Load More Replies...
Thomas Kolev
Community Member
4 years ago

So they lost 10000 homophobic followers? I'd call that a win.

RaroaRaroa
Community Member
4 years ago

With the publicity around the loss of followers, and the reason for it I've no doubt they'd quickly pick up a replacement 10,000 from people who'd never heard of them until now.

Load More Replies...
Load More Comments
Popular on Bored Panda
Popular on Bored Panda
User Submissions
Also on Bored Panda
Also on Bored Panda