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Laser Cut Seaweed for Sushi Rolls
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Laser Cut Seaweed for Sushi Rolls

To help boost the weak sales of Japanese nori manufacturer that was affected by the 2011 tsunami, I&S BBDO, a Japanese ad agency, developed a series of intricately laser-cut seaweed. Each sheet from “design nori” series – Sakura (Cherry Blossoms), Mizutama (Water Drops), Asanoha (Hemp), Kikkou (Turtle Seashell), and Kumikkou (Tortoise Shell) – is based on Japanese history or symbology and represents happiness, good fortune, and longevity.

“Japanese people are eating less seaweed than before and I wanted to do something about the decline in demand, make some waves in a positive way. I wanted people to know how interesting and appealing seaweed is, not to mention delicious,” said the creator and Seaweed Shop owner Umino Hiroyuki (32).

For up to date information and inquiries you can check their Facebook page.

Sources: 1 | 2 | 3 | 4

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